Studio and desktop- Studio Lago Design


I create strategic non-boring bold effective stunning brands & websites

For ambitious and creative small businesses

When it’s time to ramp things up, you don’t just need a pretty new brand and website to get where you’re headed. You need a stand-out online presence and to give your clients an experience they won’t forget in a hurry.

I go way beyond just the visuals of branding. Taking what makes your people tick and what makes your business unique we weave it all together to bring your identity to life, so that you can grow and thrive.

Studio Lago Desk

Here’s the thing…

The internet is a crowded place. It’s time to create a memorable online identity.

Because if it’s not immediately clear who you are, what you do and how you do it differently to the rest, we have a problem.

It takes your website visitors just 2.6 seconds to form their first impression and decide to stay or to leave, to work with you… or not. I’ll make it count.

Designing at desktop computer- Studio Lago Design

Here’s how it works…

Why branding is more than just a logo

Start with the strategy

We’ll get crystal clear on who you want to attract, what makes them tick and how we can speak directly to them. Behind every visually beautiful brand and website is a focused plan on how we can best reach your business goals and make sure you thrive.

Design with purpose

Next we’ll create the visual aspects of your branding and website which will be fed by the strategy we have come up with. Through this process we’ll continue to refer back to your business goals and keep everything aligned with who you want to serve.

Build to attract & convert

We’ll build out your brand and website to connect your business to your customers and give them an unforgettable experience. I won’t leave you hanging though. Once it’s out there it’s just the beginning. I’ll continue to guide you and get your website found and flourishing.

Abstract Events Mobile mock up

Abstract Events


Studio Lago Design- Claire Owen Cakes Desktop website view

Claire Owen Cakes


"Expert guidance."

“Katie genuinely took the time to understand what I wanted to achieve and guided me on how to achieve this. Everything turned out better than I hoped. It was visually beautiful and Katie really helped me nail the content. I love the way she took what I was trying to say and made it clearer for my audience and how it worked alongside everything on the website”.

– Nicola Edjourian, Abstract Events

"Renewed confidence in my business."

“I think Katie is a magic combination of being able to provide creative design and functionality – she is great at guiding a totally non-website-understanding human like me through the process and also really helped me understand why to do things in the way we did”.

– Claire owen, Claire owen cAKES

"Very thorough process."

The process of working with Katie was fabulous. From the get go she was on hand with any questions I had, which were very few because she was so thorough. She led me through the process in such a seamless way, giving me just enough information for the stage I was in, that the whole thing felt so easy and not overwhelming at all.


Meet the Founder

Designer & Director of Studio Lago Design

Propelling brands forward to become unforgettable and designing websites to attract and convert, I’m geared towards helping ambitious, purpose driven businesses like yours succeed in an online world.

Building bold online presences is my thing and I’m all about providing creative solutions to problems. Every business deserves to shine bright and be unforgettable. Yours included.

I’ll help you get online and get noticed so you can grow your business and get back the time you need to do the things you actually want to do.

Katie Lake Volcof of Studio Lago Design

I won’t leave you hanging…

A website is never finished and a business always grows. Websites are hungry, living beasts and all the best ones need care and attention after launch. The great news is I won’t just disappear and wish you luck sussing out how to take on your website yourself.

As part of my mission to reduce any tech overwhelm that could come your way, I empower you to take as much or as little charge of your website as you want.

I’ll have your back going forward after your project ends with our website maintenance plans. If the idea of updating and maintaining your own WordPress website month on month makes you want to jump ship, I’ll do it all for you.

Latest articles

How to craft your brand message

Crafting a brand message is essential to connecting with your target audience and establishing a strong brand identity. Your brand message should be clear, concise, and easy to understand. So, what is your brand message and why is it important? Your branding goes way beyond just the visuals and having a brand message that’s consistent across platforms and everywhere you show up is key. You can...
Designing at desktop computer aerial view- Studio Lago Design

The Road to Branding Success: Avoiding These 5 Common Pitfalls

As a small business owner, establishing a strong brand is essential to success. There are several common branding pitfalls that small business owners often fall into that I have seen all too often in action. These can have a negative impact on your brand image and business. Avoid these 5 common branding pitfalls as a small business owner: Inconsistent Branding Inconsistency in branding is one of...
Studio Lago Design- Abstract Events Desktop website view

How to keep visitors on your website for longer

As a website designer, one of the most important goals I need to consider when designing, is how to keep visitors engaged and interested in the content on your site. A website that is able to do this will not only increase the time visitors spend on the site, but it will also lead to higher conversion rates and a better overall user experience. Here are some effective strategies that I consider...
Studio Lago Design Home

What is brand messaging and why is it so important?

As a branding and website designer, I see first hand the importance of brand messaging for small businesses. Brand messaging is the process of crafting a clear and consistent message that communicates what a business stands for and what it offers to its target audience. A strong brand message can help small businesses stand out in a crowded market, build trust and credibility with consumers, and...

How many pages should your website have?

If you're at the stage where you need a website for a new business or perhaps updating to a new and improved one, one of the questions you may be asking yourself is how many pages should it have? This can be a difficult question to answer as there isn't necessarily a one-size-fits-all solution. However, there are a few factors to consider that can help you make an informed decision. What’s the...

Why you should have a clickable email signature

You probably use email as an essential communication tool in your business, to exchange information, make appointments, and to establish and maintain relationships with customers, colleagues, and partners. With all of the email messages that we send and receive, it's important to make sure that we're taking full advantage of the opportunities that email presents. One way to do this is by making...
Studio Lago Design digital business card

Why you should hire a professional branding designer

Branding can be the key to success for any business, big or small. It’s the way your customers perceive you and your business and the experience you offer your clients when they work with you. A strong brand identity can differentiate your business from your competitors, create trust and loyalty with your customers and can make your business instantly recognisable. That’s why it is essential to...
Designing at desktop computer aerial view- Studio Lago Design

Humanising your brand

As a branding and website designer, I see how important it is to help my clients create a brand that connects with their audience in an authentic way. In such a fast-paced digital world, consumers crave authenticity, connection, and relatability. A humanized brand is one that creates an emotional connection with its customers, and this connection can drive long-term loyalty and repeat business. ...
Katie Lake Volcof of Studio Lago Design

The importance of brand tone of voice

As a branding and website designer, I get the importance of creating a strong brand that speaks to your audience. But beyond the visual aspects of branding, such as colors and logos, lies a crucial component that often gets overlooked: tone of voice. Your brand’s tone of voice is how your brand communicates with your audience, and it can greatly impact how your brand is perceived. Let’s look at...
Studio Lago Design- Claire Owen Cakes Desktop website view

Why a website is just the beginning

You’ve got a business so you need a website, of course. And a website is an essential part of establishing an online presence for any business or individual. However, it's just the beginning of a much larger process. Once your website is launched, that’s the start of something much, much bigger. Just because a website is live, it doesn’t mean anyone is going to know it’s there or just stumble...