Meet your
Brand Copilot
You’ve got the party started with your business… but then the gatecrashers show up. Overwhelm, procrastination, comparison, and suddenly you’ve lost direction or sight of why you started.
You know what you want, you’ve got the vision. But getting there feels unclear, and you need a roadmap to bring it all back into focus.
I’ve been there too, and I know it’s usually curiosity, ambition, and a desire for something more meaningful that brings you here.
If you want a brand that feels unapologetically like you, you’re not lost. You’re exactly where you need to be.
Hello!
I bring brand clarity to businesses who are ready to build from the foundations up with a clear vision and confidence to make an impact.
With a background spanning teaching in Asia, running a luxury cake design studio in London, and years immersed in branding, marketing, and strategy, I’ve always been drawn to design and problem-solving. Studio Lago Design was born because of my love of design and education. I’ve been helping businesses create brands that feel unapologetically them ever since.
Your journey might be a similar zig-zag to mine, or something totally different, but I think we’ve got one thing in common: the desire to build a bold business that feels true to you, without fitting into a box, and to actually enjoy the process.
Because if it’s not an adventure… what’s the point?
Katie x
Do you know what really lights me up?
Helping businesses build bold brands that feel like them; clear, confident, and completely anti-beige.
It’s never just about how things look, it’s about those moments where everything clicks…when your brand stops feeling forced and starts feeling natural.
When your business feels like an extension of you, not something you’re trying to fit into. With no overwhelm, no overthinking and no blending in.
That’s the Anti-Beige manifesto, and the reason Studio Lago Design exists.
Why me?
So why choose me as your wingwoman on this journey?
I’m a designer and a business owner, so I know what it feels like to lack clarity and confidence when showing up for your brand.
I don’t do cookie-cutter. We go deep into your story, your goals, and your vision to build a brand that feels completely you and based on where you’re headed next.
My bold, strategic approach helps businesses stand out online while staying rooted in who they really are.
And it’s just me! No agency handovers, no passing between people. You get my full attention from strategy through to design.
We start with strategy, rebuild your foundations, and create a brand that gives you clarity, confidence, and the push to show up fully in your business again.
What I’m all about behind the scenes
HAPPY PLACE: Exploring somewhere new
MOTTO: If you want something you’ve never had, you’ve got to do something you’ve never done”.
GO-TO DRINK: Gin and tonic
I GO ON HOLIDAY TO: Scuba dive, eat and explore
HIDDEN TALENT: Remembering song lyrics
CAN’T LIVE WITHOUT: Breakfast
GUILTY PLEASURE: Shopping on Vinted
I LEFT MY HEART IN: Cambodia, Peru, Cuba, Bolivia, Myanmar… Too many to list!
LIKELY TO SHOP FOR: Yet more houseplants
Ready to build something better together?
I take businesses on a journey to (re)discover their brand foundations that goes way beyond aesthetics.
I help bring clarity on how to get visible more authentically so you can fall back in love with your business and thrive without the overwhelm.