Not all those who wander are lost…

You’ve got the party started with your business…

But then the gatecrashers come in. Overwhelm, procrastination and comparison. And just like that, you’re stuck and you’ve lost direction or lost sight of the reasons you started in the first place.

I’ve been there…

From one adventurer to another

You know what you want, you’ve got the big vision, but you don’t quite know how to get there. You need a roadmap that’ll help get you back on track and guide you through the journey.

I know it’s probably your deep-rooted curiosity and love of a journey that brought you here. And if running a business that feels totally and unapologetically legit to who you are is what you’re looking for, then you’re not lost. This is the place!

Meet your Brand Copilot 

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

As well as being a globetrotter at heart, design and problem solving has always been built into who I am and what I do. From working in Asia as a teacher, to the set up of a successful cake design studio in London serving some of the most prestigious city venues. 

My own curiosity for learning got me into the branding, marketing and business strategy side of growing my first business and that’s when I began helping other business owners design and build successful strategic brands and websites…

Do you know what really  lights me up?

Helping women build powerful brands and businesses that allow them the freedom they need to build the life they actually want.

Seeing those lightbulb moments when my clients realize they really can create a business and brand that’s an ‘extension of them’.

All this without the struggle, the overwhelm and the hustle that we are taught is the reality of running a business.

This is my ‘north star’ and the reason why Studio Lago Design exists.

This reignited my true passion for design and for education and Studio Lago Design was born. I’ve been helping bold creatives, coaches and educators create brands that represent what’s truly ‘them’ ever since.

Your journey to where you are now might be a similar ‘zig zagging’ one to mine, or it might be totally different, but I reckon we’ve got one thing in common: The desire to build a bold business that’s true to you, without fitting into any boxes AND have fun in the process.

Because if it’s not an adventure, what’s the point?!

Katie x

“Katie’s proposal totally blew the others out of the water. She just totally spoke to me in a way the others hadn’t.

The best part of working with Katie was her complete understanding of what I wanted to achieve.

Katie is almost as passionate about your business as you are and truly gets excited about its future”

Mary

Weddings by Mary

Katie really took the time to listen, ask the right questions and truly immerse herself in the essence of our business and she showed how much she cared the whole way through.

Her approach made us feel confident that we were in the hands of a professional who genuinely cared about our project. It gave us clarity and direction and we are so grateful!

Nicole & Marcela

Bossa Shoes

“I think Katie is a magic combination of being able to provide creative design and functionality. She was great at guiding a totally non-website-understanding human like me through the process and also really helped me understand why to do things in the way we did.

I love my new branding and website. It has given me renewed confidence in my business and I am massively grateful!”

Claire

Claire Owen Cakes

“So many people absolutely LOVE my branding and website! It has completely changed the way I personally look at my business having fallen out of love with it previously.

It’s given my business a whole new lease of life and I got 3 new enquiries straight away after it launched!”

Sophie

Sophie lake weddings

“Katie created something that really feels like it represents me and my brand. It gives me so much confidence & motivation going forward to push my business forward.

The process of working together was so enjoyable because of the way Katie is and the end result is better than I could have imagined.”

Natalie

Natalie Lockwood Interiors

“The process of working with Katie was fabulous. From the get go she was on hand with any questions I had, which were very few because she was so thorough.

I now have a platform to share my resources and have a place to create courses and impact more students, in a way that I wasn’t able to before.”

Niva

Learn English with Niva

I loved how the process of working with Katie took what I wanted and made it all happen, with a guiding hand to keep me on the path I had set.

What Katie offers is so much more than just a redesign and technical set up. It has revolutionised my business, and I’d love to see others be able to enjoy that too.”

Carrie
Caritas cake design

A female led business, who I could see from the offset knew her stuff, Katie took the time to really get to know me and my business.

Katie was always really pro-active in helping me push the project over the line and encouraging me out of my comfort zone to have pictures taken, which really enhanced the end result.

Rachel

RT ADVANCE Consulting

I absolutely love the way Katie works. She genuinely took the time to understand what I wanted to achieve and guided me on how to achieve it.

Everything turned out better than I hoped. It was visually beautiful and Katie really helped me nail the content and I love the way she took what I was trying to say and made it clearer for my audience on my new website.

Nicola

Abstract Events

“Our website needed a refresh and some updates to content and Katie was the obvious choice because of her design skills.

Katie was easy to work with and quickly understood what we needed. The project was also really well organised, the redesigned website had made me look more professional and we now have up to date content

Danni

D.O Digital Marketing

“My new website does a great job at highlighting the work I do, as well as showcasing my brand and personality too! It now makes it easier for perspective clients to understand the work I do, and how they can work with me in the future.

Katie was able to bring my website dreams to life, and made the whole process so easy and smooth!

Ola

All Things Money

What I’m all about behind the scenes

HAPPY PLACE: Exploring somewhere new

MOTTO: If you want something you’ve never had, you’ve got to do something you’ve never done”.

GO-TO DRINK: Gin and tonic

I GO ON HOLIDAY TO: Scuba dive, eat and explore

HIDDEN TALENT: Remembering song lyrics

CAN’T LIVE WITHOUT: Breakfast

GUILTY PLEASURE: Shopping on Vinted

I LEFT MY HEART IN: Cambodia, Peru, Cuba, Bolivia, Myanmar… Too many to list!

LIKELY TO SHOP FOR: Yet more houseplants

Latest  projects

From deep-dive brand strategy projects and brand revamps, to full branding and website transformations, take a peek at our latest projects.

Ready to embark on a journey of  (re)discovery?

I take creative service providers, ambitious, vision-led coaches, innovative educators and all kinds of business adventurers on a journey to (re)discover their brand foundations that goes way beyond aesthetics. 

I help bring female business owners more clarity on how to get visible more authentically so they can fall back in love with their business and thrive without the overwhelm.