



The Blog
Branding tips and website guides
Welcome to the Studio Lago Design Blog; a collection of guides packed full of advice for creative businesses on building a head-turning, unique brand and website that converts visitors into paying customers.
Put these practical tips to use to see real results, help your business stand out in its niche, get found online and thrive…
How to craft your brand message
Crafting a brand message is essential to connecting with your target audience and establishing a strong brand identity. Your brand message should be clear, concise, and easy to understand. So, what...
The Road to Branding Success: Avoiding These 5 Common Pitfalls
As a small business owner, establishing a strong brand is essential to success. There are several common branding pitfalls that small business owners often fall into that I have seen all too often...
How to keep visitors on your website for longer
As a website designer, one of the most important goals I need to consider when designing, is how to keep visitors engaged and interested in the content on your site. A website that is able to do...
What is brand messaging and why is it so important?
As a branding and website designer, I see first hand the importance of brand messaging for small businesses. Brand messaging is the process of crafting a clear and consistent message that...
How many pages should your website have?
If you're at the stage where you need a website for a new business or perhaps updating to a new and improved one, one of the questions you may be asking yourself is how many pages should it have?...
Why you should have a clickable email signature
You probably use email as an essential communication tool in your business, to exchange information, make appointments, and to establish and maintain relationships with customers, colleagues, and...
Why you should hire a professional branding designer
Branding can be the key to success for any business, big or small. It’s the way your customers perceive you and your business and the experience you offer your clients when they work with you. A...
Humanising your brand
As a branding and website designer, I see how important it is to help my clients create a brand that connects with their audience in an authentic way. In such a fast-paced digital world, consumers...
The importance of brand tone of voice
As a branding and website designer, I get the importance of creating a strong brand that speaks to your audience. But beyond the visual aspects of branding, such as colors and logos, lies a crucial...
Why a website is just the beginning
You’ve got a business so you need a website, of course. And a website is an essential part of establishing an online presence for any business or individual. However, it's just the beginning of a...
Why blog in 2023?
I blog every single week for my business. Some would say that blogging is dead, especially in 2023 when there are so many other tools, platforms and ways to get your ideas out there and promote your...
What content does your website need?
Your website needs content. The content you need for your website depends on the purpose of the website, the target audience, and the type of website you are creating, so it’s important to consider...
Why User Experience is so important in website design
To highlight the importance of user experience (UX) in website design, I wanted to paint the picture of what UX actually is through giving you examples of bad UX which you will have, no doubt...
Quick wins to get your website working for you
Perhaps you built your own website or had it created for you a while back. Either way, a website is never finished and should evolve with your business. Despite what you might believe as a business...
Why invest in website design?
The way I see it is, actually once you’ve identified the need for a website for your business, then you will invest in one way or another. Deciding to create a website yourself, means you’ll invest...




Are you looking to create a brand that really represents you and your business?
Get in touch if you’re ready to create design magic with me and work on the brand you’ve always wanted.