Design Notes
Design Notes is where I share simple, strategy-first thoughts on building bold, anti-beige brands that actually work.
Featuring useful ideas, and the kind of clarity that stops you overthinking your fonts for the fifth time this week, Design Notes is for business owners who are done blending in and want a brand that actually feels like them.
When your brand is clear and aligned, your website and messaging start doing the work for you.
Why you need a brand strategy and how to create one
What is a brand strategy? Before you choose your colours, fonts or start designing your website, you need to know what you're actually trying to...
How going back to my brand foundations made creating content easier
For a long time, content planning felt to me like something I should be better at. I had content pillars, lists of ideas, spreadsheets and plenty of...
Why every memorable brand needs a manifesto, and how to write your own
Your brand is more than a logo When people think about branding, they often jump straight to colours, typography or a new website. While those...
The Anti-Beige Philosophy: Why the best brands dare to be different
What is Anti-Beige branding? The online world is noisier than ever. Every day we're told to follow the latest trend, use the same templates, copy...
Why your brand is blending in and 5 ways to make it memorable
Have you ever looked at your brand and thought, something's missing? Maybe your visuals look nice, your website says all the right things, and...
Why your quirks are your competitive advantage
Stop trying to blend in In a world full of polished templates, AI-generated content and businesses that all seem to say the same thing, your...
How to Bring Personality to Your Brand Using Illustration
If your brand is starting to blend into the background, your first instinct might be to refresh your logo or colours. But often, it's the smaller...
Why a rebrand isn’t always the answer and what to do instead
A full rebrand is often the first thing business owners think they need when things start feeling off. If your messaging feels unclear, your website...
Why your website isn’t converting visitors into enquiries
Your website should be working harder for your business If people are visiting your website but not getting in touch, it can be frustrating. Many...
Fall back in love with your business
I help female business owners build powerful brands that allow them the freedom they need to build the life they actually want.
A brand that speaks to the right people and the confidence to show up as unapologetically yourself is on the other side of the back-to-basics journey I take business owners on…
A process that’ll help you fall madly back in love with your business and rediscover your passion for it.
That’s exactly the magic we can create together on your journey…