5 Simple ways to drive more traffic to your website

Nov 6, 2023

You’ve got a website, and that’s the first step. But, in an ocean of billions of websites, how will people know it’s actually there unless you tell them?

Having a website is just the beginning, but no one will know about it or remember to go there unless you tell them to. Not just once, or twice, but continuously and consistently and in a number of different ways.

The great news is, I’ve got some easy-peasy solutions to boost your website traffic. These five simple strategies will help you attract more eyeballs and increase your online presence. Woohoo!

 

Pump up Your Content Game

The heart and soul of any website is its content. If your content is engaging, informative, and relevant, people will flock to your site. It’s a great idea to have a type of longform content you create regularly to give people a reason to go to your site AND a good reason to stay too. Long form content could be a blog, vlog, podcast or weekly Instagram live or guest interview. So, first things first, make sure your content game is strong.

 

Share specific information

A great way to give people a reason to visit your site, is to tell them about some specific information on there. This could be about your services, prices, FAQs and more info about you and your team and your business values.

It’s important to remember with this, as with all the other information your share to drive visitors to your site, that if you’ve done this one, it simply isn’t enough. Your audience will need to be reminded consistently that the information is there and available to see.

Ramp it up on socials

You’ll know that social media is a game-changer. It’s where everyone hangs out, and it’s a goldmine for driving traffic to your website. It’s just important to think about how you’ll do that.

Share your content: Every time you publish a new blog post or product page, share it on your social media profiles. Be sure to use attention-grabbing headlines and eye-catching images to entice clicks.

Direct links to your website: Utilize socials specifically where you can add direct links to click straight through to your website. Posting stories with links to specific content and pages on your site is a great way to make sure you take the effort out of sending people to your site. The easier it is for people to do, the more likely they are to do it. If you tell them to go to the link in your bio, they likely won’t.

Engage with Your Audience: Respond to comments, answer questions, and interact with your followers. The more active and responsive you are, the more people will be drawn to your bio to click through to your website to find out more about you and your business.

Leverage hashtags: Use relevant hashtags to broaden the reach of your social media posts. But don’t go overboard – a couple of well-chosen hashtags are usually more effective than a dozen random ones.

Collaborate: Partner with other like-minded business owners or complementary businesses in your niche. Guest posting or social media takeovers can introduce your socials and therefore your website to a whole new audience.

Studio Lago Design Malarkey Cakes Website mock up

Email Marketing

Email marketing may seem over-donel, but it’s still one of the most effective ways to connect with your audience and drive traffic to your website.

Build a Subscribers List: Encourage visitors to subscribe to your email list. Offer incentives like free eBooks, discounts, or exclusive content to sweeten the deal. Most people won’t just sign up to a boring-sounding newsletter as their inbox will already be overflowing with emails they’ve signed up to. It’s really important to give them an irresistible reason to sign up for yours.

Segment Your List: Not all subscribers are the same. Segment your list based on interests, location, or other criteria, and tailor your emails accordingly to provide more relevant content.

Use Catchy Subject Lines: Your email subject line is your ticket to the inbox. Craft engaging subject lines to increase your email open rates.

Share Valuable Content: Whether it’s blog updates, product announcements, or special offers, make sure your emails provide value to your subscribers.

 

Optimize for Search Engines (SEO)

I know this one can feel overwhelming, but hear me out! There are some really simple things you can do to improve your SEO that don’t need an SEO wizard or tech expert. SEO is crucial for increasing your website’s visibility. It’s like waving a flag to Google saying, “Hey, check out my site!” Here are some SEO basics:

Keyword Research: Use tools like Google Keyword Planner or Ubersuggest to find the right keywords for your content. Target specific keywords and phrases that your audience is likely to search for.

On-Page SEO: Optimize your meta titles, meta descriptions, and headers with relevant keywords. Also, make sure your site is user-friendly and loads quickly.

Mobile Optimization: More and more people browse the web on their smartphones. Ensure your site is mobile-friendly, as Google favors mobile-responsive websites.

Backlinks: Encourage other reputable websites to link to your content. High-quality backlinks can significantly improve your site’s search engine ranking.

Driving more traffic to your website doesn’t have to be complicated. With a bit of effort and a solid strategy, you can attract more visitors and grow your online presence. Remember, it’s all about creating valuable content, being active on social media, harnessing the power of email marketing and optimizing for SEO.

Most importantly, you’ll need to remember that you’ll have to shout from the rooftops about your website for people to know it’s there. If you aren’t, no one else is going to be! So, get out there and give your website the attention it deserves, and watch the traffic roll in!

 

If you need help with any of these strategies, get in touch to find out more about how I can help you.

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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