5 ways to book more clients through your website

Oct 16, 2023

If you’re looking to ramp up your client bookings through your website, you’ve come to the right place. I’ve got some killer strategies to share with you, so, grab a coffee or a cup of whatever you fancy, take a seat, and let’s dive into these five strategies to turn your website into a client-booking machine.

Showcase your skills with a stunning portfolio

You’re a creative service provider, so when potential clients land on your website, the first thing they want to know is: Can you deliver the goods? Your portfolio is your chance to shine. Don’t just tell them what you can do; show them!

Create a dedicated portfolio section on your website and showcase your best work. Use high-quality images and provide case studies or descriptions that explain the problem you solved and the results you achieved. If you’re a photographer, put up your most eye-popping shots. If you’re a designer, display your most creative and functional designs. Your portfolio is like your online shop, and it should leave potential clients thinking, “I want that!”

Killer content that speaks to your odeal client

Your website’s content should be more than just words on a screen; it should be a conversation with your ideal client. Start by defining who your ideal client is. What problems do they face? What solutions are they looking for? Speak directly to them through your website.

Write blog posts or articles that address their pain points. Offer valuable insights, tips, and advice that demonstrate your expertise. When you provide helpful content, you position yourself as an authority in your field, and clients are more likely to trust and choose you.

Clear and compelling call-to-actions (CTAs)

Having a website full of fantastic content is great, but if you’re not directing your visitors on what to do next, you’re missing a big opportunity. That’s where CTAs come in. A CTA is like a virtual handshake, guiding your visitors toward the action you want them to take.

Whether it’s “Request a Quote,” “Book a Consultation,” or “Get in Touch,” your CTAs should be clear, compelling, and strategically placed throughout your site. Make it easy for potential clients to reach out and take the next step and tell them what to do next. Don’t leave them guessing.

Sizzle with Social Proof

People trust other people’s opinions, especially when it comes to making decisions about hiring a service provider. That’s where social proof comes into play. Displaying testimonials, reviews, or case studies on your website can be a game-changer.

Reach out to your happy clients and ask for their feedback. Share their success stories and positive experiences on your website. When potential clients see that others have had a great experience with you, it builds trust and reassures them that they’re making the right choice.


We live in a mobile-first world. Your potential clients are likely browsing your website on their phone. If your site isn’t mobile-friendly, you’re shooting yourself in the foot.

Optimize your website for mobile responsiveness to ensure it looks fantastic and functions seamlessly on all devices. Nobody likes pinching, zooming, and scrolling endlessly just to navigate a website. If your site is a breeze to use on mobile, you’ll keep potential clients engaged and on your site longer, increasing the chances of booking inquiries.

Bonus Tip: Speed Matters!

Okay, I couldn’t resist throwing in one more nugget of wisdom. Slow-loading websites are a major turnoff. If your site takes ages to load, potential clients are more likely to bounce before they even see your killer content.

Optimize your website’s speed by compressing images, using a reliable hosting provider, and minimizing unnecessary plugins or scripts. A fast website not only keeps visitors engaged but can also boost your search engine rankings.

Not sure how fast your site is loading? Run it through this speed checker to find out.

Booking more clients with your website is all about creating a stellar first impression, providing value, and building trust. Show off your skills, speak directly to your ideal client, use compelling CTAs, leverage social proof, and don’t forget to make your website mobile-friendly and lightning-fast.

Remember, your website is your digital shopfront, and it’s often the first interaction potential clients have with your business. So, implement these strategies and watch as your website becomes a client-booking powerhouse. Here’s to more enquiries, more clients, and more success!

And if you’re not sure how to make these changes on your website or you need help with a redesign strategy, get in touch to find out how I can help with that.

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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