Let’s have a look at these 5 ways to make your website stand out… As a creative female business owner, you want your website to stand out from the rest. Your website is your first impression on potential customers, so you want to make sure it’s a good one!
Your website visitors will make a decision whether or not to stay on your site within the first few seconds, so it’s important to give them a reason to hang around. But how do you make it happen? Here are five ways to get started…
Make sure your website is easy to navigate
I bet you weren’t expecting this one to be first up, but hear me out there. This one isn’t about the aesthetics of the design of your website, but more that strategy behind it. Every great website is strategically planned and mapped out to help drive your website visitors towards a goal. If your site is difficult to navigate, gets your visitors lost, gets them frustrated because they can’t find stuff or doesn’t take your website goals into consideration, you’ll lose traffic and potential customers.
A surprising number of websites out there, even those belonging to some of the biggest brands, aren’t easy to navigate so make sure yours is helping to stand out above the rest.
Offer unique content that speaks to your audience
Instead of looking around and seeing what everyone else is doing in your industry, it’s important to be authentic and also to think outside the box when it comes to helping your website stand out. Why play it safe and stick to what others are doing in your niche. Instead try to really think of ways you can connect with your audience. Of course first you’ll need to make sure you are clued up on who your ideal clients are and then from there you can work out how to best attract them and communicate with them.
Think about making sure your messaging and copy speaks directly to your ideal clients and the images and the overall aesthetic of your site consider who they are and what makes them tick. This is a sure way to win them over and convert them from just being a website visitor into becoming a paying client.
Use animation or videos
We are all very quickly learning that for online content, video and moving image has become king. Despite this, video on websites for many business owners is still surprisingly underused. Not only does video help as a tool to help get your message across to your audience more quickly and easily than text can, but also video really helps with ranking your site on Google. Different website visitors will have different ways of digesting information, and some visitors will read more than others, so it’s worth considering giving your audience the option of learning what you have to offer through video as well as text to cover all bases. You could create a vlog instead of a blog, or have both of these formats coexisting side by side.
Another option to consider is the use of gifs and animations on your website to help add interest with extra moving parts to the design of the site. This could be anything from moving brand graphics in the background of your site, so Gif versions of your logo or animated moving text. The possibilities are all out there so why not explore them to help your site stand out above all the other static ones.
Offer something unique to do
Instead of letting your site blend in with all the others and to keep your website visitors attention as well as keeping them on your site for longer, why not give them something interesting and unique to do while on your site? Most websites use a typical format where they simply display images and text information and that’s about it. But with so much competition to keep the attention of your website visitors, you really need to be doing more.
Why not give them an interactive game, quiz or task to complete if that fits in with your target audience of course. A quiz can be a great way to get your audience engaged and get their all important email address to add to your list (GDPR compliant of course). Or if it looks like they are about to leave your site, keep them there by asking them a question of giving them a fun little task to complete. Think about what would work for your product or service and your ideal clients to help your site stick in their minds as one they will enjoy coming back to.
Make your reviews and testimonials go further
It’s so important and such an overlooked part of branding and website design but using your customer’s experiences of working with you in the simplest of ways is all too common. Create a testimonial page and that’s it. Chances are your website visitors won’t even bother checking out your testimonials if they are only shown on one specific page of your site. Instead use your testimonials throughout your site and make sure you display them in a number of different formats. This could be video, audio, or screenshot facebook and Google reviews. You could also go further to tell the story of that client, how they found you, how you solved their problem and what the outcome was for them working with you. This will not only give you a lot more website content, but also help get your message across about why you are the one for them and why working with you can help them too.
As you can see, there are a lot of ways to make your website stand out. You’ll need to find the right mix of design, content, and functionality that works for you and your business.
If you need help getting started, feel free to get in touch. I’d be happy to chat with you about your website goals.