6 Common website mistakes and how to fix them

Sep 13, 2023

I’ve seen my fair share of websites that don’t pull their weight for business owners in my time, and I’m here to spill the beans on some of the most common website mistakes I’ve seen in my design adventures. Plus, I’ll throw in some expert tips on how to fix them. So, I’m laying these out so you don’t make those same mistakes…

Mistake #1: Lack of clarity on your offer

Ever visited a website and felt like you needed a treasure map just to figure out what they’re actually offering? Clarity in what you offer is the compass your users need to navigate your site successfully. How can people get interested in what you offer if you don’t actually tell them?

How to Fix It: Start with a clear and compelling headline on your homepage. Tell visitors exactly what you do and how it benefits them. Use concise, benefit-oriented language, and avoid industry jargon. Think of it as your website’s elevator pitch – quick and convincing.

Mistake #2: An Endless Sea of Text

We’ve all been there – clicking on a website only to be greeted by an endless sea of text. It’s like diving into a novel when you were expecting a quick blog post.

How to Fix It: Embrace the power of brevity. Break up your content into bite-sized chunks with descriptive headings. Use bullet points or numbered lists for easy scanning. Incorporate visuals like images, videos, and infographics to complement your text. Less is often more when it comes to website copy.

Mistake #3: The Mobile Nightmare

Picture this: You’re on your phone, trying to access a website, and you have to pinch, zoom, and swipe just to see the content, or you can tell it’s not mobile optimised because some of the text of images disappear off the side of the screen. Frustrating, right? And you’ll no doubt feel like leaving a site like this without taking action.

How to Fix It: Optimize for mobile! Ensure your website is responsive, meaning it adapts gracefully to various screen sizes. Test your site on different devices to guarantee it’s a smooth and enjoyable experience for mobile users. Mobile-friendliness isn’t optional in today’s digital landscape; it’s a must.

Studio Lago Design Malarkey Cakes Website mock up

Mistake #4: The Forgotten Call-to-Action (CTA)

Your website visitors are like tourists looking for direction. If you don’t give them a signpost, they might get lost or distracted and wander off. 

How to Fix It: Incorporate clear and compelling CTAs based on your goals throughout your website. Whether it’s “Get Started,” “Learn More,” or “Subscribe Now,” your CTAs should guide visitors toward taking action. Make them visually stand out with contrasting colors or bold buttons. Each page should have a specific, goal-oriented CTA.

Mistake #5:Unruly Navigation

Complex navigation menus can turn your website into a maze that users would rather escape than explore.

How to Fix It: Simplify your navigation. Use clear and concise menu labels that describe the page’s content accurately. Organize your menu logically, following a hierarchical structure. Consider a search bar to give users another way to find what they’re looking for. The goal is to make navigation effortless.

Mistake #6: Ignoring SEO Signals

You can have the most stunning website, but if it doesn’t show up in search engine results, it’s like a hidden treasure chest at the bottom of the ocean.

How to Fix It: Dive into the world of SEO (Search Engine Optimization). Start by researching relevant keywords related to your business or content. Integrate these keywords naturally into your copy, headings, and meta tags. Optimize your images with descriptive alt text, and create a sitemap for search engines to crawl your site easily. Consider starting a blog to regularly add fresh, SEO-rich content.

Remember, your website is often the first impression potential customers have of your business so make it count! I’m on a mission to help creative service providers to create websites that not only look great but also offer a fantastic user experience. Get in touch if you’d like me to give you a guiding hand sprucing up your online space.

About the designer...

Hi! I’m Katie. Helping busy business owners create bold online brands and stand-out, non-boring websites is my jam. I’m passionate about giving once-upon-a-time-website DIYers, ambitious entrepreneurs and founders back the time to focus on doing the things they love the most in their businesses, giving them clarity in their online presence and the confidence to grow big!

Through this blog and on social media I share my advice and best practices with  business owners on how to build strong brands that will start attracting their dream customers and website that work by focusing on strategy and business goals.

When I’m not working with inspiring business owners or designing wedding cakes, you’ll probably find me dreaming of what my next meal will be, the best fruit garnishes for a gin and tonic or where we’ll travel to on our next adventure.

The latest on the blog

6 ways to keep visitors on your website for longer

Picture this: You walk into a shop, and within seconds, you're either hooked or ready to leave empty handed. Well, this is exactly the same for your website's homepage. The homepage hero section is the flashy front row seat that can make or break the show. It’s the bit at the top of your homepage that will do all the hard work when visitors first land on your site. Here’s why the homepage hero...
Designing at desktop computer aerial view- Studio Lago Design

Website must-haves for booking more clients

I’ve created a lot of websites for different kinds of creative service providers, and while every client and business is unique, there are a few things that ring true every time. All the clients I create websites for want to attract more of their ‘people’ and elevate their businesses whilst assessing their services and raising their prices. So,  I'm here to spill the beans on a topic near and...
Studio Lago Design- Learn English with Niva Desktop website view

5 Reasons Why Your Business Can’t Afford to Not Have a Website

Today I’m tackling the big question, “Do I really need a website for my business?” You might know that websites are important, but not that important for you and your type of business. Maybe you know that websites work for other businesses but you might still be thinking one isn’t needed for you. Are you thinking you can get by without one and just sell things for free on social media or Etsy?...
Studio Lago Design- Bud and bloom Mobile mock up banner

How to never run out of content ideas for your business

Keeping a consistent flow of fresh content for your business can feel like a massive challenge, but with a bit of creativity and planning, you can avoid running out of content ideas. Here's a roadmap to ensure you always have engaging content to share: Understand Your Audience: Know your target audience inside out. What are their interests, pain points, and preferences? Understanding them will...
Studio Lago Design Malarkey Cakes Website mock up

Why Your Business Needs a Website in 2023

I know it might seem like the world is all about social media and instant messaging these days, but guess what? Having a website for your small business is still as essential as ever, and I'm here to break down all the reasons why. And it’s not just because I’m a branding and website designer that I’m telling you this, but as a fellow business owner. Having been in the website design game for...

Is a DIY website really a good idea?

I see you're on the brink of a digital journey, ready to venture into the vast realm of online presence. Before you don your tech armor and plunge into the world of DIY website creation, allow me, a battle-hardened website designer, to shed some light on why this might not be the best strategy for your business. Grab a seat, and let's delve into the reasons why you should think twice before...
Studio Lago Design- Abstract Events Desktop website view

Why Modern Businesses Need Website Designers More Than Ever

Your website is the face of your business – it's like your digital storefront, open 24/7, welcoming potential customers and potentially from all corners of the globe. There are now endless possibilities for creating websites and taking the DIY route is a popular, low-cost option. But is putting together your own website and hoping for the best such a good idea?   Would you buy from your...
Studio Lago Design- Learn English with Niva Mobile website view

How a Well-Designed Website Can Boost Your Business

A well-designed website can work wonders for businesses of all sizes. Whether you're a small service based business or a growing online enterprise, having a killer website can be a game-changer. So, let's getinto how a well-designed website can give your business the boost it deserves.   First Impressions Matter Picture this: a potential customer hears about your business, and the first...

Why blog in 2023 and how to do it

I've got news for you: blogging is still rocking the digital world in 2023! Yep, you heard that right – it's not an old-school trend; it's a tried-and-tested method to build your brand, connect with your audience, and increase your online presence. It’s worked so well in helping me grow my business, so I want to share all the tips with you on how it can help you build yours too.   Why...
Designing at desktop computer aerial view- Studio Lago Design

6 Website Mistakes & How To Fix Them

In a world where your digital presence is so important, I want to shed some light on a topic that can make or break your online presence: website mistakes. As a branding and website designer, I've seen my fair share of blunders, but don't worry—I'm here to help you identify these common pitfalls and show you how to fix them. So, let's jump right in and tackle those website mistakes head-on…...