6 Common website mistakes and how to fix them

Sep 13, 2023

I’ve seen my fair share of websites that don’t pull their weight for business owners in my time, and I’m here to spill the beans on some of the most common website mistakes I’ve seen in my design adventures. Plus, I’ll throw in some expert tips on how to fix them. So, I’m laying these out so you don’t make those same mistakes…

Mistake #1: Lack of clarity on your offer

Ever visited a website and felt like you needed a treasure map just to figure out what they’re actually offering? Clarity in what you offer is the compass your users need to navigate your site successfully. How can people get interested in what you offer if you don’t actually tell them?

How to Fix It: Start with a clear and compelling headline on your homepage. Tell visitors exactly what you do and how it benefits them. Use concise, benefit-oriented language, and avoid industry jargon. Think of it as your website’s elevator pitch – quick and convincing.

Mistake #2: An Endless Sea of Text

We’ve all been there – clicking on a website only to be greeted by an endless sea of text. It’s like diving into a novel when you were expecting a quick blog post.

How to Fix It: Embrace the power of brevity. Break up your content into bite-sized chunks with descriptive headings. Use bullet points or numbered lists for easy scanning. Incorporate visuals like images, videos, and infographics to complement your text. Less is often more when it comes to website copy.

Mistake #3: The Mobile Nightmare

Picture this: You’re on your phone, trying to access a website, and you have to pinch, zoom, and swipe just to see the content, or you can tell it’s not mobile optimised because some of the text of images disappear off the side of the screen. Frustrating, right? And you’ll no doubt feel like leaving a site like this without taking action.

How to Fix It: Optimize for mobile! Ensure your website is responsive, meaning it adapts gracefully to various screen sizes. Test your site on different devices to guarantee it’s a smooth and enjoyable experience for mobile users. Mobile-friendliness isn’t optional in today’s digital landscape; it’s a must.

Studio Lago Design Malarkey Cakes Website mock up

Mistake #4: The Forgotten Call-to-Action (CTA)

Your website visitors are like tourists looking for direction. If you don’t give them a signpost, they might get lost or distracted and wander off. 

How to Fix It: Incorporate clear and compelling CTAs based on your goals throughout your website. Whether it’s “Get Started,” “Learn More,” or “Subscribe Now,” your CTAs should guide visitors toward taking action. Make them visually stand out with contrasting colors or bold buttons. Each page should have a specific, goal-oriented CTA.

Mistake #5:Unruly Navigation

Complex navigation menus can turn your website into a maze that users would rather escape than explore.

How to Fix It: Simplify your navigation. Use clear and concise menu labels that describe the page’s content accurately. Organize your menu logically, following a hierarchical structure. Consider a search bar to give users another way to find what they’re looking for. The goal is to make navigation effortless.

Mistake #6: Ignoring SEO Signals

You can have the most stunning website, but if it doesn’t show up in search engine results, it’s like a hidden treasure chest at the bottom of the ocean.

How to Fix It: Dive into the world of SEO (Search Engine Optimization). Start by researching relevant keywords related to your business or content. Integrate these keywords naturally into your copy, headings, and meta tags. Optimize your images with descriptive alt text, and create a sitemap for search engines to crawl your site easily. Consider starting a blog to regularly add fresh, SEO-rich content.

Remember, your website is often the first impression potential customers have of your business so make it count! I’m on a mission to help creative service providers to create websites that not only look great but also offer a fantastic user experience. Get in touch if you’d like me to give you a guiding hand sprucing up your online space.

About the designer...

Hi! I’m Katie. Helping busy business owners create bold online brands and stand-out, non-boring websites is my jam. I’m passionate about giving once-upon-a-time-website DIYers, ambitious entrepreneurs and founders back the time to focus on doing the things they love the most in their businesses, giving them clarity in their online presence and the confidence to grow big!

Through this blog and on social media I share my advice and best practices with  business owners on how to build strong brands that will start attracting their dream customers and website that work by focusing on strategy and business goals.

When I’m not working with inspiring business owners or designing wedding cakes, you’ll probably find me dreaming of what my next meal will be, the best fruit garnishes for a gin and tonic or where we’ll travel to on our next adventure.

The latest on the blog

How to beat brand shame

I speak to a lot of business owners who tell me a similar story… They are ashamed of their brand and they just don’t feel it’s doing its job for their business by attracting the right people. Maybe you fit into one of the below: You created your brand yourself right at the beginning of your business Your brand was created for you but without any strategy behind it and it doesn't speak to the...

What you need to stand out online to all the right people

I get it. All the online gurus are shouting about this one big thing that you need to help your business stand out online. Courses, workshops, masterclasses and cookie cutter solutions to help you achieve the nirvana of the online presence. So, I want to start this post by saying that that’s not what I’ll be offering around here. If it was that easy and quick, we’d all be rolling in it and you...
Studio Lago Design business card front and back

Why you need brand guidelines

You know how there are just some brands that feel like they “work”? Like when you walk into your favourite shop and things just feel aligned? That thing that makes you love it so much shines through, but you can’t always put your finger on what it is… Or when you discover a new coffee shop that leaves you wanting more. Is it the way the staff greet you? The cosy feeling the environment of the...
Designing at desktop computer aerial view- Studio Lago Design

“I don’t need a website” (and other stories you’re telling yourself)

Ok I get it. The first thing you’re thinking is “Well of course you’re going to tell me I need a website if you run a business creating websites for businesses”. And of course I am, but not for the reasons you might think. I am a branding and website designer, but I’m also a female founder and business owner just like you. I know what it’s like to run a business and to feel all the struggles...
Studio Lago Design Malarkey Cakes Website mock up

5 steps to building an authentic brand

The word ‘authentic’ seems to get bandied around a lot and as business owners we have been told time and time again that it’s more and more important to be authentic in business. I know from personal experience this is definitely true. The more you allow yourself to just ‘be yourself’ the more you attract people. The part I genuinely believe people fear about it though, is that by attracting,...
Katie Lake Volcof of Studio Lago Design

How to identify your core brand values

Ok firstly, why should you identify your core brand values? Well, you’ll no doubt have heard a lot of talk about attracting your ideal customers and you might be wondering how on earth you actually do this. If you feel you’re not attracting the right kind of clients, then this is for you. A lot of business owners might be under the impression that revamping their visual branding (logo, colours)...

My Core Business Values and why they’re so important

I’ve been on a journey of rediscovery in my own business recently. This is a journey I take my clients on when they work with me on elevating their business. We look at bringing things back to basics and look at the very foundations of your business and its reason to be.   Without this process, I can’t create a strategic brand. A brand with purpose and connection to your ideal clients needs...

5 Simple ways to drive more traffic to your website

You’ve got a website, and that’s the first step. But, in an ocean of billions of websites, how will people know it’s actually there unless you tell them? Having a website is just the beginning, but no one will know about it or remember to go there unless you tell them to. Not just once, or twice, but continuously and consistently and in a number of different ways. The great news is, I've got...

Why your website is never ‘finished’

As a service based business, a website is one of the most powerful parts of your marketing strategy you can possibly have. Creating a website is no mean feat. And whether you created your own site, or worked with a designer to create it, you’ll know that it takes time and effort to make it happen. But there a number of reasons why a business website should never be seen as finished. It can be...
Designing at desktop computer aerial view- Studio Lago Design

How to boost your website’s conversion rates

If you're reading this, you probably have a website already but are struggling to convert those visitors into loyal customers. Boosting your website conversion rates doesn't have to be rocket science. It’s actually all about getting inside the head of those you want to serve. Let me tell you how… Know your people Before we dive into tactics and strategies, let's talk about the basics....