One of the questions I often get asked is why should I use WordPress? There are now a ton of different options available for creating your website. In recent years the number of platforms you can use to DIY your site or have it built for you have exploded.
If this is something you’re wondering at the moment or you’re thinking about what platform to choose then you’re in the right place and this guide will help you make a decision. I’m not going to lie though. I am biased as I have always exclusively used WordPress to create websites.
I’m going to share with you all the reasons why you should use WordPress when creating your website…
WordPress is now easier to use
Back in the days when I was first learning to use WordPress (we go back about 9 years here) I found the backend of WordPress overwhelming. And I definitely share this view with a number of my clients. Classic situation: Set up a WordPress site, take a look at the back end of it, get overwhelmed, said site never materializes or takes a hell of a long time to do so. I’m also taking from personal experience here. That’s why I recommend you get a web designer on board if you want to get a WordPress site put together more quickly than you might be able to do it yourself.
But with a little bit of research you’ll soon find that actually those days are gone and building a site using WordPress can be much easier. You can use page builders like Elementor or Divi to help you build a website on the front end making it a lot like other platforms out there now. I am a Divi super fan mainly because when I have built a site with it, I can then hand over the site to my clients empowering them to be able to make changes to their site far more easily than if they had a site built with lots of complex coding involved. And while I offer ongoing support to my clients, they don’t need to call on me every time they want to make one tiny little change to their website.
It can be cheaper than other options
While WordPress itself as a software is free, you do need a domain and hosting to set it up and make it work. What’s great as well is that a lot of the add-ons and plugins you can use with WordPress sites can also be free.
It is recommended though that you do have a web designer or developer help you with your website maintenance on a monthly basis. This is to ensure that your site is kept up to date and secure. Other website platforms include this in their price, but they do often tend to cost more than many website maintenance packages.
Another great thing about WordPress is that it’s completely customisable. If you don’t know a thing about coding, that’s not a problem. WordPress have a ton of free templates you can use to create the site you want. There is a perfect WordPress theme out there for just about any kind of site including personal blogs, business websites and shop sites.
You can also add functionality to your site with the use of plugins. Plugins are basically apps for your website that allow you to offer different features to help you achieve your website goals. For example, you might have a contact form plugin, a plugin that enables your clients to pay you by credit card or one that tracks visitors to your site for SEO. There are thousands of plugins out there to choose from.
WordPress is developed with security in mind and it’s a safe and secure platform. There is also a lot of extra stuff you can do for your WordPress website to make it even more secure from hackers, malware and other dangers.
There are a number of plugins and bits of software you can use for this, some of which are free and others are paid for but require only a small fee. I use ManageWP to protect my clients websites and ensure things are kept up to date and secure.
It’s SEO friendly
Even the best and prettiest website in the world isn’t much of a website if it doesn’t get any traffic or visitors…
One of the biggest reasons I have always used WordPress to build my websites is that it’s a hit with Google. Google and other search engines love the way WordPress sites are built with high-quality code and that’s why WordPress websites tend to rank higher than others in search engines.
And yes, you can optimise your website to get even more traffic and keep an eye on what your website visitors are doing by using a WordPress SEO plugin of which there are many.
I really hope this blog post helped answer the question of why you should use WordPress. It can be overwhelming when trying to make a decision about which platform to use to build your website. If you’ve decided that WordPress is for you, get in touch to find out more about how I can help you create your website.