by Katie Lake | Aug 17, 2026 | Branding tips
What is a brand strategy? Before you choose your colours, fonts or start designing your website, you need to know what you’re actually trying to communicate. That’s where brand strategy comes in. A brand strategy is the thinking behind your brand. It gives...
by Katie Lake | Aug 10, 2026 | Branding tips
For a long time, content planning felt to me like something I should be better at. I had content pillars, lists of ideas, spreadsheets and plenty of things I could talk about, but I still found myself staring at a blank screen thinking, “What on earth am I going to...
by Katie Lake | Jun 15, 2026 | Branding tips
Your brand isn’t meant to stay the same forever One of the biggest misconceptions about branding is that once you’ve got a logo, colours and a website, the job is done. In reality, the strongest brands evolve alongside the businesses behind them. As your...
by Katie Lake | Feb 16, 2026 | Branding tips
*Full confession: I’m not really a skier. But I do love the analogy. Imagine your brand as a skier on a snowy slope. When you’re carving your own line, sticking to your path, everything flows. But it’s easy to go off piste and veer off your intended route, distracted...
by Katie Lake | Apr 22, 2024 | Branding tips
Some would announce their new look… Their new brand, logo and website. I’m here to announce a hell of a lot more than that. I’m reaching the crescendo in what has been months of researching, planning and learning, taking a deep dive into the ins and...
by Katie Lake | Apr 8, 2024 | Branding tips
I speak to a lot of business owners who tell me a similar story… They are ashamed of their brand and they just don’t feel it’s doing its job for their business by attracting the right people. Maybe you fit into one of the below: You created your brand yourself right...
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