The importance of brand tone of voice

The importance of brand tone of voice

As a branding and website designer, I get the importance of creating a strong brand that speaks to your audience. But beyond the visual aspects of branding, such as colors and logos, lies a crucial component that often gets overlooked: tone of voice. Your brand’s tone...
Why have a business card in 2023?

Why have a business card in 2023?

Business cards are old school, right? It is definitely true that with the rise of digital communication and especially the acceleration of people working from home, traditional paper business cards have become less common and can be seen as old school by some. Others...
The importance of brand tone of voice

How to plan a personal branding shoot

Ok first off I hear you ask; why? If you’ve never had a personal branding shoot done then the idea of it can be a. Terrifying and b. Absolute cringe-ville. But there are so many advantages to having a personal branding shoots as part of your rebranding process or...
The biggest branding mistakes to avoid

The biggest branding mistakes to avoid

Getting your branding right isn’t easy, and contrary to popular belief, there is so much more to branding than a simple logo and some pretty stuff. If you’re working on the branding for your small business yourself, then I salute you. It’s no mean feat and doing a...
How to create a brand that stands out

How to create a brand that stands out

What’s the point of branding anyway? Branding should highlight what’s unique about you, your business and what you have to offer so you can strengthen the relationship you have with your audience and potential clients. So, how do you create a brand that stands out?...