Why you need brand guidelines

Why you need brand guidelines

You know how there are just some brands that feel like they “work”? Like when you walk into your favourite shop and things just feel aligned? That thing that makes you love it so much shines through, but you can’t always put your finger on what it is… Or when you...
5 steps to building an authentic brand

5 steps to building an authentic brand

The word ‘authentic’ seems to get bandied around a lot and as business owners we have been told time and time again that it’s more and more important to be authentic in business. I know from personal experience this is definitely true. The more you allow yourself to...
My Core Business Values and why they’re so important

My Core Business Values and why they’re so important

I’ve been on a journey of rediscovery in my own business recently. This is a journey I take my clients on when they work with me on elevating their business. We look at bringing things back to basics and look at the very foundations of your business and its reason to...
5 Simple ways to drive more traffic to your website

5 Simple ways to drive more traffic to your website

You’ve got a website, and that’s the first step. But, in an ocean of billions of websites, how will people know it’s actually there unless you tell them? Having a website is just the beginning, but no one will know about it or remember to go there unless you tell them...
Why your website is never ‘finished’

Why your website is never ‘finished’

As a service based business, a website is one of the most powerful parts of your marketing strategy you can possibly have. Creating a website is no mean feat. And whether you created your own site, or worked with a designer to create it, you’ll know that it takes time...