by Katie Lake | Sep 23, 2026 | Websites
Before I get into this, I want to make one thing very clear: I won’t be using AI to design brands for my clients. My values as a designer lie firmly in design being human, thoughtful and created with intention. For me, the ideas, decisions, personality and craft...
by Katie Lake | Aug 3, 2026 | Websites
Your brand is more than a logo When people think about branding, they often jump straight to colours, typography or a new website. While those things are important, they’re not where memorable brands begin. The strongest brands start with a belief, a point of...
by Katie Lake | Jul 27, 2026 | Websites
What is Anti-Beige branding? The online world is noisier than ever. Every day we’re told to follow the latest trend, use the same templates, copy what’s already working and “play it safe”. Before long, businesses start looking and sounding...
by Katie Lake | Jul 20, 2026 | Websites
Have you ever looked at your brand and thought, something’s missing? Maybe your visuals look nice, your website says all the right things, and you’re posting consistently on social media. But despite all that effort, your brand still feels a bit...
by Katie Lake | Jul 13, 2026 | Websites
Stop trying to blend in In a world full of polished templates, AI-generated content and businesses that all seem to say the same thing, your greatest advantage isn’t looking like everyone else. It’s embracing what makes you different, what makes you...
by Katie Lake | Jul 6, 2026 | Websites
If your brand is starting to blend into the background, your first instinct might be to refresh your logo or colours. But often, it’s the smaller details that make the biggest difference. Brand illustration is a powerful way to add personality, tell your story...
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