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5 Reasons Why Your Business Can’t Afford to Not Have a Website

Sep 4, 2023

Today I’m tackling the big question, “Do I really need a website for my business?”

You might know that websites are important, but not that important for you and your type of business. Maybe you know that websites work for other businesses but you might still be thinking one isn’t needed for you. Are you thinking you can get by without one and just sell things for free on social media or Etsy?

If you are smashing it on social media already, or have a constant stream of referrals, think about how much better you could be doing if you had a beautiful, strategically built website!

If you don’t have a website yet, all is good and it’s never too late to start. So here are some reasons why you really do need a website:

It’s your online real estate

Picture this: someone hears about your business and wants to know more. What’s the first thing they do? They Google you. And if they don’t find a website, it’s like they walked up to your shop, only to find the lights off and the door locked. A website is like your digital shopfront, always open, always ready to welcome visitors and show them what you’re all about. It’s your part of the internet and because it’s owned by you and not any third party, you can do whatever you want there. The possibilities are endless!

Katie Lake Volcof of Studio Lago Design

It’ll give your business credibility

It tends to be the way that hobbyists will sell on social media, but if you have a website, it shows you are taking things seriously and that you care. Imagine you’re looking for a restaurant to celebrate a special occasion. You find two options: one has a sleek website with mouthwatering food photos, detailed menus, and glowing customer reviews. The other? Nothing. Which one are you more likely to trust? Yep, you guessed it – the one with the killer website. Having a professional website instantly boosts your business’s credibility and tells people you’re the real deal.

Connect with Your People

Remember the days of hanging up flyers or sending out mass emails to reach your audience? Well, guess what? Your website is your megaphone to the world. You can share your story, your values, and your latest news directly with your audience. It’s like you’re having a cozy chat with them, no matter where they are.

Talking about your services on your Instagram stories is different to having a services page on your website. A website is your opportunity to wow your potential customers, speak directly to them, and ultimately book them. Because you’ve given them an experience they won’t forget.

Become searchable in the Digital Jungle

Your business shouldn’t be hiding – it should be shining bright in the digital jungle. Having a website that’s optimized for search engines means when people search for stuff related to your business, they find you. It’s like putting up a giant neon sign that says, “Hey, we’ve got what you’re looking for!”

Now, I get it – you might be thinking, “But I’ve got a Facebook page and an Instagram account. Isn’t that enough?” Nope, sorry to burst your bubble, but it’s not. Social media is awesome for connecting with people, but here’s the thing: you don’t own those platforms. They can change the rules or shut down overnight, leaving you high and dry.

Your website? That’s your online territory. You decide how it looks, what it says, and what it does. It’s like your own slice of the internet pie.

And hey, let me clear up a few myths while I’m at it:

Myth #1: Websites Are Crazy Expensive

Sure, you could spend a fortune on a website, but you don’t have to. There are plenty of options out there that won’t break the bank. Think of it as an investment – you put in a little upfront, and the returns can be massive.

Myth #2: I Can DIY It

You totally can – if you’re willing to spend hours figuring out codes, designs, and all the techy stuff. But here’s the deal: your expertise is running your business. Let the experts (that’s me!) handle the website stuff while you focus on what you do best.

Myth #3: My Business is Too Small

Size doesn’t matter in the online world. A website can level the playing field and help you reach a wider audience, no matter how small your business is.

So, whether you’re an artist, an online coach or running a café, having a website is your secret weapon. It’s like your business’s passport to the digital world, where the possibilities are endless.

Still not convinced? Picture this: it’s a year from now, and you didn’t get that website. Meanwhile, your competitors did, and they’re soaring. Don’t be left behind – jump on the website train and watch your business thrive in ways you never imagined.

So, what are you waiting for? Let’s get that website rolling and give your business the online home it deserves! Get in touch to find out how I can help with that.

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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