How many pages should your website have?

May 1, 2023

If you’re at the stage where you need a website for a new business or perhaps updating to a new and improved one, one of the questions you may be asking yourself is how many pages should it have? This can be a difficult question to answer as there isn’t necessarily a one-size-fits-all solution. However, there are a few factors to consider that can help you make an informed decision.

What’s the purpose?

Firstly, it’s important to think about the purpose of your website and the goals of your business and what important information you need to provide your audience and potential clients about your products or services.

The number of pages you need will really depend on the complexity of your offerings. If you’re selling a single product or service, a simple landing page might be enough. If you have multiple products or services, you’ll likely need a more extensive website with dedicated pages for each offering. This is good practice for SEO as well as making it easier for your website visitors to find out exactly what you do.

User experience

Another thing to consider is user experience. You want your website to be easy to navigate and not overwhelming for visitors. If you have too many pages, it may be difficult for users to find what they’re looking for. On the other hand, if you have too few pages, visitors may not be able to find all the information they need. Striking a balance is key and there can be some trial and error and learning along the way.

In general, most small business websites will have between 5-10 pages. This includes a home page, about us page, services or products page, contact page, and possibly a blog. This should be enough to convey the necessary information without overwhelming visitors with too much content.

What content does it need?

It’s also important to consider the type of content you’ll be including on your website. If you’re mainly using visuals such as photos or videos, you may not need as many pages as someone who is including a lot of written content. Additionally, if you’re planning on including a lot of written content, it’s important to consider how that content will be organized. 

There will be some extra pages needed outside of the core pages you have too. These would be legal pages including terms and conditions, privacy policy and cookie policy as well as potential landing pages for Instagram or other social media and you might have hidden pages to store content for your clients as well as specific landing pages to address certain needs and contain specific information.

Ultimately, the number of pages your website should have will depend on your specific needs and goals. However, there are a few best practices to keep in mind. Firstly, prioritize the user experience and ensure your website is easy to navigate. What will your ideal clients be looking for and how will they be using your website? Secondly, consider the purpose of your website and the complexity of your offerings. Finally, think about the type of content you’ll be including and how it will be organized.

If you’re still unsure how many pages your website should have, don’t hesitate to get in touch and simply ask me. I’m happy to provide you with my opinion on what might help you and your business. Look at other websites in your industry or niche to get an idea of what works well. Additionally, consider reaching out to a web developer or designer for their input. They can help you create a website that meets your needs and ensures a positive user experience.

So, in answer to your question, there is no one-size-fits-all answer. The number of pages you need will largely depend on your businesses specific needs and goals. However, by thinking about things such as the purpose of your website, the complexity of your offerings, and the user experience, you can make an informed decision that will help you create a successful website. Just make sure you aren’t adding in pages just for the sake of it or because that’s what other businesses are doing.

If you’ve got questions about what content your website needs, how many pages it should have, or anything about building a website that works and does the heavy lifting for your business, get in touch and we can have a no obligation chat about how I can help you.

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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