Studio and desktop- Studio Lago Design

How much will my website cost?

Dec 23, 2022

The price of a website depends on so many factors. To answer your question off the top of my head is really not possible until I know more about you, your business and your goals. And that’s what’s so great about the website design process for me. I get to know my client’s business really well so that I can help them create a website that not only showcases their amazing business and what they have to offer, but also one that helps them grow their business, automate their day to day tasks and create a whole new experience for their customers.

There is so much more to a website than what meets the eye. It’s true that actually anyone can build a website now. They definitely can with so many amazing tools and platforms out there. But, can anyone build a website that will help you reach your goals, follow a strategy and work hard to convert website visitors into clients even when you sleep?

Anyone can build a website, but paying an expert with experience means you are paying for just that. Their experience in building websites that take into consideration things like a business’ ideal clients, goals, the user experience, navigation and SEO to name but a few things.

So, here are a few other things to consider when I work out how much a website will cost…


Good design takes time and it’s not just the time spent designing and building the site. To create a website strategically that considers your goals and your ideal clients takes a lot of research, planning and meeting time with my clients too. When building the site there is then a lot of testing, tweaking and amending that needs to happen to ensure the site works as well as it can and gives your website visitors the best possible user experience. There are a lot of working parts to a great website so it’s important to consider the amount of time it can take to get things right.


All the website projects I work on vary in complexity. All businesses are completely unique and therefore have totally different needs. One business might want a simple, five page website that outlines what they do and encourages their website visitors to enquire with them about their services. A business that requires an online store with lots of different products, a blog and email marketing integration and is a totally different project with a lot more complexity and the need for a lot more tech and multi platform integration which adds up in terms of time, but also in terms of how much each individual piece of tech will cost too.

The complexity of a site can also come down to the design too. Some sites can have simple design without too many moving parts or custom code needed. Depending on the ideal clients of the business as well as their goals, the design of a site can be a lot more complex and need more custom elements for the design such as scroll effect, moving parts, animation or interactive content.

Amount of content

While the cost of a site doesn’t strictly come down to the number of pages needed, this is a contributing factor to the cost of a site. If I am working on a site that has 20+ pages of content to set up including copy, images and layout design, it will take a lot more time than a 5 or 6 page site. Of course here the complexity of the design of the site also comes in as a consideration too.


As a client, the cost of the platform you choose to create your site on will have an effect on the overall cost of your site too. Some platforms don’t have huge costs upfront but can cost you more over time, whilst others can seem lower cost, but may not have the tools you need that will then end up costing you extra. It’s worth thinking about your long term goals as a business when considering what platform to choose to set up your site as some options that can seem cheaper in the beginning can end up costing you more if you need to change later on down the line.

So, how will I know how much my website will cost?

Well, as every business is different and will have different needs in terms of their website, it’s difficult to know without chatting to you first. And how do you know what your website needs anyway? Well, the great thing is that once we have chatted, I’ll know a lot more about your business and how I might be able to help you. I might even be able to make some suggestions that you may not have thought of before as to how your website can help your business grow, how you can automate certain aspects of your business and get back to doing more of the things you actually love doing in your business.


I have website design packages that outline what kind of service I offer to different businesses and also to businesses at different stages in their journeys. But if you really want to know how much your website will cost, let’s hop on a call and chat.

About the designer...

Hi! I’m Katie. Helping busy business owners create bold online brands and stand-out, non-boring websites is my jam. I’m passionate about giving once-upon-a-time-website DIYers, ambitious entrepreneurs and founders back the time to focus on doing the things they love the most in their businesses, giving them clarity in their online presence and the confidence to grow big!

Through this blog and on social media I share my advice and best practices with  business owners on how to build strong brands that will start attracting their dream customers and website that work by focusing on strategy and business goals.

When I’m not working with inspiring business owners or designing wedding cakes, you’ll probably find me dreaming of what my next meal will be, the best fruit garnishes for a gin and tonic or where we’ll travel to on our next adventure.

The latest on the blog

How to craft your brand message

Crafting a brand message is essential to connecting with your target audience and establishing a strong brand identity. Your brand message should be clear, concise, and easy to understand. So, what is your brand message and why is it important? Your branding goes way beyond just the visuals and having a brand message that’s consistent across platforms and everywhere you show up is key. You can...
Designing at desktop computer aerial view- Studio Lago Design

The Road to Branding Success: Avoiding These 5 Common Pitfalls

As a small business owner, establishing a strong brand is essential to success. There are several common branding pitfalls that small business owners often fall into that I have seen all too often in action. These can have a negative impact on your brand image and business. Avoid these 5 common branding pitfalls as a small business owner: Inconsistent Branding Inconsistency in branding is one of...
Studio Lago Design- Abstract Events Desktop website view

How to keep visitors on your website for longer

As a website designer, one of the most important goals I need to consider when designing, is how to keep visitors engaged and interested in the content on your site. A website that is able to do this will not only increase the time visitors spend on the site, but it will also lead to higher conversion rates and a better overall user experience. Here are some effective strategies that I consider...
Studio Lago Design Home

What is brand messaging and why is it so important?

As a branding and website designer, I see first hand the importance of brand messaging for small businesses. Brand messaging is the process of crafting a clear and consistent message that communicates what a business stands for and what it offers to its target audience. A strong brand message can help small businesses stand out in a crowded market, build trust and credibility with consumers, and...

How many pages should your website have?

If you're at the stage where you need a website for a new business or perhaps updating to a new and improved one, one of the questions you may be asking yourself is how many pages should it have? This can be a difficult question to answer as there isn't necessarily a one-size-fits-all solution. However, there are a few factors to consider that can help you make an informed decision. What’s the...

Why you should have a clickable email signature

You probably use email as an essential communication tool in your business, to exchange information, make appointments, and to establish and maintain relationships with customers, colleagues, and partners. With all of the email messages that we send and receive, it's important to make sure that we're taking full advantage of the opportunities that email presents. One way to do this is by making...
Studio Lago Design digital business card

Why you should hire a professional branding designer

Branding can be the key to success for any business, big or small. It’s the way your customers perceive you and your business and the experience you offer your clients when they work with you. A strong brand identity can differentiate your business from your competitors, create trust and loyalty with your customers and can make your business instantly recognisable. That’s why it is essential to...
Designing at desktop computer aerial view- Studio Lago Design

Humanising your brand

As a branding and website designer, I see how important it is to help my clients create a brand that connects with their audience in an authentic way. In such a fast-paced digital world, consumers crave authenticity, connection, and relatability. A humanized brand is one that creates an emotional connection with its customers, and this connection can drive long-term loyalty and repeat business. ...
Katie Lake Volcof of Studio Lago Design

The importance of brand tone of voice

As a branding and website designer, I get the importance of creating a strong brand that speaks to your audience. But beyond the visual aspects of branding, such as colors and logos, lies a crucial component that often gets overlooked: tone of voice. Your brand’s tone of voice is how your brand communicates with your audience, and it can greatly impact how your brand is perceived. Let’s look at...
Studio Lago Design- Claire Owen Cakes Desktop website view

Why a website is just the beginning

You’ve got a business so you need a website, of course. And a website is an essential part of establishing an online presence for any business or individual. However, it's just the beginning of a much larger process. Once your website is launched, that’s the start of something much, much bigger. Just because a website is live, it doesn’t mean anyone is going to know it’s there or just stumble...