How to craft your brand message

May 29, 2023

Crafting a brand message is essential to connecting with your target audience and establishing a strong brand identity. Your brand message should be clear, concise, and easy to understand. So, what is your brand message and why is it important?

Your branding goes way beyond just the visuals and having a brand message that’s consistent across platforms and everywhere you show up is key. You can learn more here on why your brand messaging is so important.

Here are some tips on how to craft an effective brand message for your business:

Define Your Unique Selling Proposition (USP)

Your unique selling proposition is what sets your brand apart from competitors. This can include your products or services, customer service, or any other factor that makes your brand unique. Defining your USP is the first step in crafting your brand message. Think about what you’re doing differently and don’t be afraid to tell your story as that’s one of the biggest things that sets you apart from others. You are unique!

Identify Your Target Audience

Understanding your target audience is essential to crafting an effective brand message. You need to know who your target audience is, what they want, and how they prefer to communicate. This will help you to create a message that resonates with your target audience and connects with them on an emotional level.

Even better than just identifying them, is learning what makes them tick. Think of some clients you have already worked with that you’d like to have more of. Ask them why they came to you. Ask them what they liked about working with you. What problem did you solve for them? This will give you key indicators on what to put in your messaging to attract more clients like those.

Keep It Simple

Your brand message should be simple and easy to understand. Avoid using industry jargon or technical terms that your target audience may not be familiar with. Instead, use clear, concise language that clearly communicates your brand’s value proposition.

Use Emotion

Emotion is a powerful tool in crafting a brand message that connects with your target audience. Your message should tap into your audience’s emotions, whether it’s a desire for security, a sense of belonging, or a need for self-improvement. By appealing to your audience’s emotions, you can create a message that resonates with them on a deeper level.

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Be Authentic

Authenticity is key to building a strong brand identity. Your brand message should reflect your company’s values, mission, and personality. Avoid trying to be something you’re not, as this can come across as inauthentic and turn off potential customers.

Test and Refine

Crafting an effective brand message is an ongoing process. You should test different messages and refine your messaging based on feedback from customers and metrics such as website traffic and social media engagement. This will help you to create a message that resonates with your target audience and drives business results.

Crafting a brand message is essential to building a strong brand identity and connecting with your target audience. By defining your USP, identifying your target audience, keeping it simple, using emotion, being authentic, and testing and refining your message, you can create a message that resonates with your audience and drives business results. Remember, your brand message is the foundation of your brand identity, and taking the time to craft an effective message can pay off so much in the long run.

Get in touch to find out more about how I can help you craft your brand message as part of your rebrand. Let’s jump on a discovery call to see how I can help.


About the designer...

Hi! I’m Katie. Helping busy business owners create bold online brands and stand-out, non-boring websites is my jam. I’m passionate about giving once-upon-a-time-website DIYers, ambitious entrepreneurs and founders back the time to focus on doing the things they love the most in their businesses, giving them clarity in their online presence and the confidence to grow big!

Through this blog and on social media I share my advice and best practices with  business owners on how to build strong brands that will start attracting their dream customers and website that work by focusing on strategy and business goals.

When I’m not working with inspiring business owners or designing wedding cakes, you’ll probably find me dreaming of what my next meal will be, the best fruit garnishes for a gin and tonic or where we’ll travel to on our next adventure.

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