Studio Lago Design- Claire Owen Cakes Desktop website view

How your website could be working harder for your business

Jun 26, 2023

Do you feel like your website is just not pulling its weight? Perhaps it’s not bringing in the leads or sales you want for your business? Well, fear not, because I’m here to tell you how your website could be working harder for you. As a branding and website designer I help business owners transform their online presence, build their confidence and grow big. I’ve seen firsthand the power of a well-optimized and strategically designed website. So, grab a cup of coffee (or whatever it is you fancy), sit back, and let’s dive into this!

User Experience

First things first, let’s talk about the user experience of your website. Your website should be a smooth and enjoyable journey for your visitors. Imagine yourself as a customer navigating your own website. In fact, have you ever even had a go at testing it out yourself? This is something you should do from time to time to make sure things are working as they should. Is it easy to find information? Is the navigation intuitive? If not, it’s time for a revamp. Simplify your menus, declutter your pages, and make sure your visitors can find what they’re looking for without any hassle. A user-friendly website will keep people engaged and encourage them to explore more. This will then lead to more enquiries, leads and ultimately more sales.

Relatable content

Now, let’s talk about the content. Is your website’s content engaging, informative, and persuasive but also appealing for your target audience? Remember, your website is your ‘online shop’, so it needs to make a great first impression. Use compelling headlines, captivating visuals, and concise yet impactful copy to grab your visitors’ attention and keep them hooked. Showcase your unique value proposition and tell your brand story in a way that resonates with your ‘people’. Remember to create your website content around who your ideal clients are, not just what you think looks pretty. In a world where we are competing for people’s time, it needs to dig so much deeper than that. Make sure your content speaks to your ‘people’ by considering their desires, pain points and the solutions you offer with your services.

Can people find it?

Next up, let’s address the SEO elephant in the room. Search Engine Optimization is crucial for driving organic traffic to your website. Research relevant keywords and incorporate them naturally throughout your content. Optimize your meta tags, URLs, and image alt tags. Don’t forget to build quality backlinks and ensure your website is mobile-friendly. A strong SEO strategy will help you rank higher on search engine results pages, making it easier for potential customers to find you. Don’t know how to do this? Find out more here.

Is your website driving leads?

Now, let’s move on to the conversion aspect. Your website should be a lead generation machine and you’ll need to make it super easy for your website visitors to take action. Make sure your call-to-action buttons are prominent and compelling. Whether it’s signing up for a newsletter, downloading a freebie, or making a purchase, your visitors should know exactly what you want them to do. Use relatable copy, create urgency, and offer incentives to increase conversion rates. Remember, a website that doesn’t convert is like a car without an engine—nice to look at, but not very useful.

Do you know if it’s actually working?

Speaking of conversions, let’s not forget about analytics. You might have a website but when was the last time you took a look at how it’s performing? Tracking and analyzing website data is essential for understanding user behavior and optimizing your site accordingly. Install tools like Google Analytics to gain insights into your visitors’ demographics, interests, and browsing patterns. Use this data to make data-driven decisions, identify areas for improvement, and fine-tune your website to better meet your visitors’ needs. With analytics, you’ll have a clear picture of what’s working and what needs tweaking.

Are you sending people to your website?

Last but not least, let’s talk about the power of social media integration. In this digital age, having a strong social media presence is key to driving traffic to your website. Make sure your website is easily shareable on various social media platforms. Include social media buttons to encourage visitors to follow and engage with you on social media. By integrating your website and social media channels, you create a cohesive online presence that amplifies your brand and reaches a wider audience. Make sure to shout from the roof tops over and over again for people to go to your website to find out about your services, download your guide, read your blog or sign up for your email list.

What other ways could your website help your business?

In my business, my website also works as a bank of resources for my clients to access. I have hidden pages within my site that I link to for tutorials and onboarding and project information. Your website can act as a time-saving tool for your business and a great place to store information for your clients. It can help you build out sales funnels and be a great place for you to set up specific landing pages to send different people to who may have different requests and enquiries. The possibilities are endless with this, so think about how your website could help you with the processes side of your service based business.

So there you have it. Some tips on how your website could be working harder for you. Remember, your website is a reflection of your brand, and it should be an asset that supports your business goals. Invest time and effort into optimizing your website for user experience, content, SEO, conversions, analytics, and social media integration, as well as ensuring it’s helping you with the processes side of your business. By doing so, you’ll have a website that not only looks great but also works hard to attract, engage, and convert visitors into loyal customers. Cheers to your website’s success!

If you’d like to find out more about how my branding and website services can help you transform your online presence and build the confidence to get visible with your business, get in touch and let’s talk about your business goals.


About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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