Studio Lago Desk

The Pros and Cons of DIY Websites

Jan 24, 2022

If you’re new in business, do you have a website yet? If not, you’re missing out on potential big business opportunities if you’re relying on social media alone to run and market your business. You can read more in this blog post on why you should have a website for your business. 

 

If you are already of the school of thought that a website is paramount to running a business in 2022, you might have considered cutting costs and creating your own website. With so much tech on your side, readily available for you to do this, there has never been a better time to DIY your website. But is this approach right for you, your business and your goals?

 

It might feel like a no-brainer in the early stages of your business when you consider the cost difference between a DIY website job and hiring a pro. But having, some years ago learned this the hard way myself, my question to you is: Do you really have the time? I’ll go into this in much more depth in a mo, but let’s have a look at what I’m going to go over in this post so you can weigh up and see what’s best for you. I’ll look at:

  • The pros of DIY website
  • The cons of DIY websites
  • The pros of hiring a pro
  • The cons of hiring a pro

The Pros of DIY websites

 

Saving money

Of course, the biggest advantage to ‘DIYing’ your website is the money you’ll save. Investing in a good website designer and developer can be costly and this can be daunting and seem a lot when you’re right at the beginning of your business journey when potential little to no money is coming in. Perhaps hiring a professional at this stage simply isn’t a priority to you and the only option you feel you have is to create a website yourself.

 

A multitude of website builder options

There are so many website builder options available to those who want to create their own websites. They’re super attractive and user friendly for those who don’t get the tech side of things and don’t want to.

 

Looking at Squarespace, Wix, Webflow to name just a few who promise yu can build a website easily with minimal or no code, this can be the most cost effective option for those opting to DIY their site. Then there are WordPress website builders like Divi and Elementor for example, which need a little more WordPress tech knowledge, but once you get the hang of things can work well for business owners looking to build by themselves.

Learn something new

If you’re looking to learn a new skill, then web design can be a super useful one. The question I would ask yourself though, is: Is this skill going to be useful to me going forward with my business? Will it help me achieve my overall business goals? If the answer is yes, then the DIY option can be an obvious choice.

 

The Cons of DIY Websites

 

Taking time out to learn

How much time do you have to invest in building your own website? This is something to really ask yourself before you get started. Often, clients come to me and say they have tried to start building their own site but it was taking up too much of their time and they were finding it too difficult to get their site looking as they wanted it. While using website building tools can make creating your own website simple, it’s by no means easy. There is a lot that goes into building a successful website that achieves your goals and gets you sales, rather than simply a website that looks good and there is a big difference between the two.

 

It can take some business owners months to create a site they’re happy with and even then, they’re not sure if their website will help them achieve their goals or if it works as it should. Like all business decisions, try to think about as far a s your website is concerned, is it best to invest your time or your money. What will the return on your investment look like once you have a website up and running?

 

Running into tech issues

If the tech side of things terrifies you then you’re not alone. If you’re working with some website builders, a bit of knowledge on the tech side of things can go a long way. But, if something does go wrong, who are you going to call? I use WordPress to build websites for my clients because it has a lot of advantages to it, working strategically. One of the disadvantages though, is that the tech side of things is more of a challenge to those who don’t have experience. 

 

So, chances are if something ends up going wrong behind the scenes of your website, then you may end up needing to get a website expert involved to help you fix it which can be costly.

 

Limited knowledge

Bad design can cost you money in the long run. What if you create a website that doesn’t convert into leads, get you enquiries and paying customers? As I mentioned earlier, creating a website is about far more than just making it look pretty. Professionals will create websites that work strategically to get your business results, so ask yourself this: Will creating your own website give you the confidence you need that it is helping your business? Or is it going to cost you time and money anyway in the long run creating your own site?

 

Along with considering good design for your website, it’s also important that your website visitors stay on your site and buy, that your website is created with a responsive design, meaning that it works well on all devices, it’s easy to navigate and that it loads quickly. These are just some of the areas where a beginner might lack knowledge but that are key elements in creating a successful website.

 

 

The Pros and Cons of DIY Websites

Pros of hiring a Pro

 

They’ve got the skills

The whole point of hiring a professional is of course to employ their skills and experience. A professional website designer will have taken the time to perfect their skill, learn from experience and will have worked with business owners like you. 

 

Hiring a professional website designer means they will take a deep dive into looking at what results you want to get for your business and work strategically to create your website so that it helps you achieve your goals.

 

Also, what might take you a day or two to figure out through learning on Youtube videos or online tutorials might take them a matter of minutes. So, consider whether maybe your money is better invested with an expert who knows how to help you and who you can trust to create something that will help your business grow.

 

A successful website should not only look good, but consider your users. How user friendly is your site? What do you want your website visitors to do once there on your site? There, among many others, are questions a professional website designer will ask. Your website designer should also have at least basic knowledge of SEO (Search Engine Optimisation) enabling your website to be found through search engines. This is another skill that as a business owner it can be time consuming to learn.

 

The Cons of hiring a Pro 

 

Website designers are so ‘expensive’

 

As I mentioned at the beginning of this post, a website designer can seem like a huge expense for a business owner who is just starting out. While investing in web design can seem daunting, have you considered how much money a great website could be bringing into your business?

 

Maybe you’re not ready for the investment yet and of course that’s completely normal and understandable when you’re right at the beginning of your business journey. It’s worth considering having a basic but well designed and well thought out website rather than an all-singing-all-dancing site with bells on from the get go. Good website design doesn’t have to cost the earth.

 

So perhaps I have opened your eyes as to why it’s so important to have a website and to consider investing in a well designed, strategically built website rather than creating your own. Maybe you feel like you already have the skills and knowledge needed to put the basic site you need together at the moment to get your business started. Perhaps you already learnt the hard way and have spent months on a website project for your business that is still unfinished. 

 

I hope this post has helped you make some more informed decisions about where to go next with your website. And if not, and you still have a ton of questions then get in touch and ask away or find out more about how I might be able to help you solve problems, reach your business goals and get results with my web design services.

About the designer...

Hi! I’m Katie. Helping busy business owners create bold online brands and stand-out, non-boring websites is my jam. I’m passionate about giving once-upon-a-time-website DIYers, ambitious entrepreneurs and founders back the time to focus on doing the things they love the most in their businesses, giving them clarity in their online presence and the confidence to grow big!

Through this blog and on social media I share my advice and best practices with  business owners on how to build strong brands that will start attracting their dream customers and website that work by focusing on strategy and business goals.

When I’m not working with inspiring business owners or designing wedding cakes, you’ll probably find me dreaming of what my next meal will be, the best fruit garnishes for a gin and tonic or where we’ll travel to on our next adventure.

The latest on the blog

6 ways to keep visitors on your website for longer

Picture this: You walk into a shop, and within seconds, you're either hooked or ready to leave empty handed. Well, this is exactly the same for your website's homepage. The homepage hero section is the flashy front row seat that can make or break the show. It’s the bit at the top of your homepage that will do all the hard work when visitors first land on your site. Here’s why the homepage hero...

6 Common website mistakes and how to fix them

I’ve seen my fair share of websites that don’t pull their weight for business owners in my time, and I'm here to spill the beans on some of the most common website mistakes I've seen in my design adventures. Plus, I'll throw in some expert tips on how to fix them. So, I’m laying these out so you don’t make those same mistakes… Mistake #1: Lack of clarity on your offer Ever visited a website and...
Designing at desktop computer aerial view- Studio Lago Design

Website must-haves for booking more clients

I’ve created a lot of websites for different kinds of creative service providers, and while every client and business is unique, there are a few things that ring true every time. All the clients I create websites for want to attract more of their ‘people’ and elevate their businesses whilst assessing their services and raising their prices. So,  I'm here to spill the beans on a topic near and...
Studio Lago Design- Learn English with Niva Desktop website view

5 Reasons Why Your Business Can’t Afford to Not Have a Website

Today I’m tackling the big question, “Do I really need a website for my business?” You might know that websites are important, but not that important for you and your type of business. Maybe you know that websites work for other businesses but you might still be thinking one isn’t needed for you. Are you thinking you can get by without one and just sell things for free on social media or Etsy?...
Studio Lago Design- Bud and bloom Mobile mock up banner

How to never run out of content ideas for your business

Keeping a consistent flow of fresh content for your business can feel like a massive challenge, but with a bit of creativity and planning, you can avoid running out of content ideas. Here's a roadmap to ensure you always have engaging content to share: Understand Your Audience: Know your target audience inside out. What are their interests, pain points, and preferences? Understanding them will...
Studio Lago Design Malarkey Cakes Website mock up

Why Your Business Needs a Website in 2023

I know it might seem like the world is all about social media and instant messaging these days, but guess what? Having a website for your small business is still as essential as ever, and I'm here to break down all the reasons why. And it’s not just because I’m a branding and website designer that I’m telling you this, but as a fellow business owner. Having been in the website design game for...

Is a DIY website really a good idea?

I see you're on the brink of a digital journey, ready to venture into the vast realm of online presence. Before you don your tech armor and plunge into the world of DIY website creation, allow me, a battle-hardened website designer, to shed some light on why this might not be the best strategy for your business. Grab a seat, and let's delve into the reasons why you should think twice before...
Studio Lago Design- Abstract Events Desktop website view

Why Modern Businesses Need Website Designers More Than Ever

Your website is the face of your business – it's like your digital storefront, open 24/7, welcoming potential customers and potentially from all corners of the globe. There are now endless possibilities for creating websites and taking the DIY route is a popular, low-cost option. But is putting together your own website and hoping for the best such a good idea?   Would you buy from your...
Studio Lago Design- Learn English with Niva Mobile website view

How a Well-Designed Website Can Boost Your Business

A well-designed website can work wonders for businesses of all sizes. Whether you're a small service based business or a growing online enterprise, having a killer website can be a game-changer. So, let's getinto how a well-designed website can give your business the boost it deserves.   First Impressions Matter Picture this: a potential customer hears about your business, and the first...

Why blog in 2023 and how to do it

I've got news for you: blogging is still rocking the digital world in 2023! Yep, you heard that right – it's not an old-school trend; it's a tried-and-tested method to build your brand, connect with your audience, and increase your online presence. It’s worked so well in helping me grow my business, so I want to share all the tips with you on how it can help you build yours too.   Why...