Designing at desktop computer aerial view- Studio Lago Design

Website must-haves for booking more clients

Sep 11, 2023

I’ve created a lot of websites for different kinds of creative service providers, and while every client and business is unique, there are a few things that ring true every time. All the clients I create websites for want to attract more of their ‘people’ and elevate their businesses whilst assessing their services and raising their prices.

So,  I’m here to spill the beans on a topic near and dear to my heart – the art of designing websites that do more than just look pretty. I’m talking about websites that reel in the right clients and help position businesses exactly where they should be.

As a branding and website designer,  my jam is crafting visually stunning, user-friendly online spaces that scream, “you” whilst also shouting from the rooftops to attract the right kind of people. So, if you’re running a small creative business and looking to up your website game, grab your favorite drink, get comfy, and let’s chat about the must-haves that’ll have clients lining up at your virtual doorstep.

1. An Eye-Popping Portfolio

Think of this as the crown jewel of your website. This is where you flaunt your creative prowess, showcasing your finest work for the world to see. A picture is worth a thousand words, and in the creative world, it’s worth a thousand clients too.

Show, don’t tell. Whether you’re a photographer, a graphic designer, or a wordsmith, your portfolio should make jaws drop. High-res images, captivating visuals, and engaging content are your best pals here. Remember, it’s not just about what you’ve done; it’s about how you present it.

A Dash of Transparency

People will want to find the information they are looking for and find out if you’re the one for them quickly and easily. Display your pricing or at least starting prices clearly. It saves time for both you and your potential clients.

Transparency also means being upfront about your process, timelines, and any potential hurdles. Trust me; clients appreciate knowing what they’re getting into from the get-go. No surprises, just delightful collaboration.

Value Propositions that Pop

What’s your secret sauce? Your value propositions should answer that question in neon lights. Explain why you’re the bees’ knees and why working with you is an offer they can’t refuse. Make it compelling, concise, and, most importantly, client-centric.

Tell them how you’ll solve their problems, fulfill their desires, or make their dreams come true. Whether it’s your unique approach, your passion for the craft, or your unbeatable customer service, let it shine through.

Studio Lago Design Malarkey Cakes Website mock up

A Call-to-Action that Roars

You’ve wowed them with your portfolio, laid it all out with transparency, and dropped some killer value propositions. Now what? You need a Call-to-Action (CTA) that screams, “Let’s do this!”

Your CTA should be the shining beacon on your website, beckoning visitors to take action. Whether it’s “Book Now,” “Get Started,” or “Let’s Chat,” make it impossible to ignore. Place it strategically on your homepage, service pages, and even your blog posts – wherever a visitor might decide it’s time to take the plunge.

A Design to Die For

Here’s where my inner design nerd goes wild. Your website’s visual appeal can’t be an afterthought. A polished, professional design is your golden ticket to leave a lasting impression.

Consistency is key – colors, fonts, imagery – keep it all in harmony with your brand. Your website should be a joy to navigate, so invest in user-friendly features. Mobile responsiveness? Non-negotiable. Slow-loading pages? Ain’t nobody got time for that.

Glowing Testimonials and Success Stories

Word of mouth is the original marketing strategy, and testimonials are its modern-day avatar. Nothing screams credibility louder than satisfied clients singing your praises.

Showcase those glowing testimonials and success stories prominently on your website. They offer social proof and reassure potential clients that they’re making the right choice. Don’t be shy about reaching out to your happy clients and asking for a testimonial; they’ll usually be more than happy to oblige.

A Peek Behind the Curtain

In this age of connectivity and transparency, people want to know the faces behind the brand. That’s where your ‘About’ page comes in. Share your story, your passions, and your journey. It’s like a virtual handshake and a chance to form a personal connection with your audience.

Let your personality shine through, and don’t be afraid to get a little personal. Whether you’re a one-person show or a team of creative wizards, people want to know who’s on the other side of the screen.

Make Getting in Touch a Breeze

You’ve dazzled them, answered their questions, and earned their trust. Now, don’t make them jump through hoops to contact you. Your contact information should be as easy to find as the office coffee machine.

Include a dedicated ‘Contact’ page with a contact form, your email address, phone number, and any social media links. Offer multiple ways for them to reach out – the more convenient, the better.

Regularly Updated Content

Your website isn’t a stagnant billboard; it’s a living, breathing entity. Keep it fresh with regular updates, whether it’s through a blog, news section, or featured projects. Share your insights, industry trends, and tips that resonate with your audience.

Regular content not only keeps visitors engaged but also boosts your SEO, making it easier for potential clients to find you.

Privacy and Trustworthiness

In a world where data privacy is a hot topic, show your commitment to safeguarding your clients’ information. Include a privacy policy and terms of service to put their minds at ease. Trust symbols and security badges also go a long way in building trust.

So there you have it – the must-haves for a website that’ll have clients lining up at your virtual doorstep. Remember, your website is your digital storefront, and just like a physical store, it should be welcoming, informative, and true to your brand.

Now go forth and spruce up that website! Your future clients are out there, just waiting to discover the creative magic you have in store for them. If you want to find out how I can help you spruce up your business’ online space, let’s chat!

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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