Perhaps you built your own website or had it created for you a while back. Either way, a website is never finished and should evolve with your business. Despite what you might believe as a business owner, once your website project is complete and it has gone live, there is so much to be done to make sure your website is up to date and that it’s performing as well as it possibly can for you and your business.
Tech is ever changing and the way Google ranks websites is always changing too so it’s important to make sure you’re staying ahead of the curve. With all that said though, there are a few small things you can do that will make a big difference to your website’s performance both in terms of converting website traffic into clients and making sure visitors can find your site in the first place and get the best possible experience while they’re on it. Here are some quick wins to get your website working for you…
Optimise page speed
Website visitors expect fast loading times, so it’s important to optimize your website’s page speed. You can start by testing your website’s loading speed here. One of the best ways you can achieve faster loading times by compressing images. Make sure before images are uploaded to your site that you compress them by running them through Tinypng.
Add clear calls-to-action
Make sure your website has clear and prominent CTAs that tell visitors what action to take. Your website visitors need to be guided through your site and told what to do next. If they have nowhere to go they might get lost and then leave your site. Making sure there is clear navigation and instructions taking visitors through your site can help improve conversion rates and guide visitors towards your goals and outcomes.
Use responsive design
If your website design isn’t responsive then I’m sad to say it’s out of date and potentially losing you a lot of business. Your website should be optimized for all devices, including desktops, tablets, and smartphones. Using responsive design ensures that your website looks and functions well on all screen sizes.
Improve navigation
Make it easy for visitors to find what they’re looking for on your website by improving your menu navigation. Use clear and descriptive labels, avoid too many sub-menus, and consider using a search bar if you have a lot of content on your site.
Use quality images and videos
High-quality visuals can help improve the overall look and feel of your website. Use high-quality images and videos that are relevant to your content and optimized for the web. If you just showcase a bunch of images you took on your mobile, does this really say quality to your clients? It’s best to invest in quality photography to make sure you give off the best message you can to potential clients.
Optimize for SEO
Make sure your website is optimized for search engines (ie. Google) by using relevant keywords in your website copy, by optimizing your meta descriptions, and creating quality content that your audience will genuinely want to read.
Ensure website security
Website security is important for protecting your website and your visitors. Make sure your website has an SSL certificate, use strong passwords, and keep your software up to date.
By implementing these quick wins, you can improve your website’s performance, user experience, and ultimately drive more conversions and traffic. If you’ve got any questions about how to do any of this, or you need help or guidance, get in touch and find out how I can help you improve your website’s performance and ultimately get you more business through your website.
