Studio Lago Design Malarkey Cakes Website mock up

What Websites Need Now: Staying Ahead in the Digital Game

Oct 2, 2023

As a business owner, you’ll already know, the internet is a bit of a jungle. And it keeps evolving, and if you’re not careful, you might get lost in the digital undergrowth. So, you might be wondering “What do websites need to thrive in this ever-changing online landscape?” Let’s take a look at how you can make sure you stay ahead of the game and that your website stands out.

Fast Load Speed

Picture this: you click on a link, and it takes ages to load. Annoying, right? For websites now, speed is everything. With everyone’s impatience levels skyrocketing, your website needs to load lightning-fast. Invest in optimizing your site’s performance and optimize images to ensure your visitors don’t abandon ship before they even arrive.

Mobile is everything

If your website isn’t mobile-friendly it’s nowhere. Mobile traffic continues to dominate, so make sure your site is responsive and looks great on those tiny screens. Google also ranks mobile-friendly sites higher in search results, so it’s a win-win.

Killer Content

In the age of information overload, quality content reigns supreme. Whether it’s blog posts, videos, or podcasts, your website needs content that educates, entertains, or solves problems. Keep it fresh and engaging to keep your audience coming back for more.

Voice Search Optimization

Alexa, Siri, Google Assistant – these digital pals are becoming increasingly popular. People are talking to their devices, so your website should be prepared to answer. Optimize for voice search by focusing on natural language, long-tail keywords, and providing concise, informative answers to common questions.

Rock-Solid Security

With cyberattacks becoming more sophisticated, website security is non-negotiable. Make sure your website is kept up to date and secure. A secure website not only protects your data but also builds trust with your visitors.

User Privacy

With data breaches making headlines, people are more cautious about sharing their information. Ensure your website complies with data protection regulations like GDPR. Be transparent about how you collect and use data, and provide clear opt-in/opt-out options.

Social Media Integration

Integrate your website with your social profiles to encourage sharing and engagement. Use share buttons, embed feeds, and consider social login options to make it easier for users to connect with their social accounts.


Visitors want an experience tailored to their interests and preferences. Use data to personalize content recommendations, product suggestions, and even email marketing. The more your website can anticipate what a user wants, the better.

Accessibility for All

Inclusivity is a buzzword for good reason. Make sure your website is accessible to everyone, including those with disabilities. Use alt text for images, provide captions for videos, and ensure your site can be navigated using keyboard shortcuts. Accessibility isn’t just ethical; it’s also a legal requirement in many places.

SEO Still Rules

Search Engine Optimization (SEO) isn’t going anywhere. In fact, it’s more important than ever. Keep up with the latest SEO trends and algorithms to ensure your website ranks well in search results. That means staying on top of keyword research, optimizing for featured snippets, and building high-quality backlinks.


Video content continues to skyrocket in popularity. Whether it’s product demos, how-tos, or behind-the-scenes peeks, consider adding video to your website. It’s a dynamic way to engage your audience and keep them glued to your site.

Sustainable Hosting

The digital world has a carbon footprint, too. Consider eco-friendly hosting options and reduce unnecessary server load. Sustainable practices not only help the planet but also appeal to environmentally conscious users.


The internet is a dynamic, ever-changing landscape, and websites right now need to adapt to stay relevant. From speed and mobile-friendliness to killer content and security, there’s a lot to consider. But fear not, with the right tools, strategies, and a bit of creativity, your website can thrive in the digital world. And if you need help from me to realise a website that’ll cut it, get in touch.


About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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