Studio Lago Still life image

When is the best time to invest in your branding?

Mar 7, 2022

How do you know when it’s the best time to invest in your branding? Maybe you’ve been in business a while or maybe you’re just starting off. Is there such a thing as the wrong time?

Even if your business is in its early stages, if you know what you have to offer is viable and you can make a business out of it, then it’s time to think about branding. The tricky part comes right at the beginning of a business for some who may not feel ready to invest in a branding designer at this stage and might feel like the DIY option is the best approach for them at this stage.

Once you know that you need to start attracting more potential clients to your business it’s important to remember that branding is a powerful tool that will help set you apart from your competition and stand out in your niche. It’ll help your business look professional and it will mean that potential clients will take you and your business more seriously than if you don’t have your branding game together.

You know who you want to work with and sell to


As a business owner you’ll need to be clear on where you want the business to go so that you can then invest in a branding designer to help you get there. Working with a branding designer will be a collaborative process. Your designer will need input from you and won’t be able to simply go away and magic up shiny new branding and a new website without knowing all about your business and your objectives.

Your branding designer will also need to be clear on who it is you want to work with or sell to. Branding for your business is about so much more than just a logo and the visuals.  A great branding designer will take a deep dive into looking at the ins and out of your business and your goals by looking at who you want to attract. Your brand is essentially how you build a relationship with your ideal clients and your audience so in order to grow your brand you need to know who this relationship will be with.

Identifying your ideal clients is also more than just demographics like age, gender, where they live and their interests, but also identifying their pain points, what makes them tick, what they are struggling with and why they need your product and/ or service to solve their problem.

When is the best time to invest in your branding?

You don’t want to sell based on price alone

Are you at a place in your business where you’re running offers or you constantly have potential clients coming to you asking why your prices are so ‘high’ or trying to beat you down on price? A big reason for investing in your branding is to help you stand out from your competition and this will also help you appeal more to your ideal clients.

As I mentioned, branding is about so much more than just the pretty visuals. It’s also about your messaging and how you communicate what you do to your audience. This doesn’t just include communicating what you sell or what your services are to them. It also means telling your audience about your values and what you stand for. By doing this it shows that you understand what their needs are as well as how your product or service solves their problem. This shows them what experience you deliver and what type of person would be a good fit for your services. They’ll be the ones that click with you because you share values with them and you show compassion.

Through your branding and messaging, when you start to communicate your brand values and they ways you can help solve your ideal clients problems and really relate to them, it shows your audience that there is so much more to consider about your product or service that just the price point. When the right people come along they will understand the reasons they should choose you and your business to help them.


You’re ready to grow your business

If you are ready to grow your business, you might be looking at expanding to use different online platforms to reach your potential customers. Of course, an important part of growing your business is about building a community of followers and this can be done on any number of platforms; Facebook groups, an email list, on Instagram or on Linked in, for example.

But one thing is very important when you are growing and that is keeping your brand consistent across all the platforms and touch points you use to communicate with your audience. Again, visuals here are important. You stand to really confuse your audience if your website has one aesthetic and your Instagram profile a completely different one. Your message is also important here. Make sure that the way you communicate with your audience across platforms is also consistent so you make them feel comfortable, and you unite them with your message, your values and mission.

Your brand is so important to your business. It’s well worth the investment in a branding designer at any stage to define what your brand is and help develop it over time. It can be tempting in the beginning to create your own branding (I talk in more detail about that in this blog post) but investing in an expert will make you look at your business and your branding in ways you may not have thought about.

Do you think you’re ready to invest in your business branding? You can learn more about working with me or get in touch to find out more.

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

The latest design notes…

Learnings from my own rebrand

Some would announce their new look... Their new brand, logo and website. I'm here to announce a hell of a lot more than that. I'm reaching the...

How to beat brand shame

I speak to a lot of business owners who tell me a similar story… They are ashamed of their brand and they just don’t feel it’s doing its job for...

What you need to stand out online to all the right people

I get it. All the online gurus are shouting about this one big thing that you need to help your business stand out online. Courses, workshops,...
Studio Lago Design business card front and back

Why you need brand guidelines

You know how there are just some brands that feel like they “work”? Like when you walk into your favourite shop and things just feel aligned? That...
Designing at desktop computer aerial view- Studio Lago Design

“I don’t need a website” (and other stories you’re telling yourself)

Ok I get it. The first thing you’re thinking is “Well of course you’re going to tell me I need a website if you run a business creating websites for...
Studio Lago Design Malarkey Cakes Website mock up

5 steps to building an authentic brand

The word ‘authentic’ seems to get bandied around a lot and as business owners we have been told time and time again that it’s more and more...
Katie Lake Volcof of Studio Lago Design

How to identify your core brand values

Ok firstly, why should you identify your core brand values? Well, you’ll no doubt have heard a lot of talk about attracting your ideal customers and...

My Core Business Values and why they’re so important

I’ve been on a journey of rediscovery in my own business recently. This is a journey I take my clients on when they work with me on elevating their...

5 Simple ways to drive more traffic to your website

You’ve got a website, and that’s the first step. But, in an ocean of billions of websites, how will people know it’s actually there unless you tell...

Why your website is never ‘finished’

As a service based business, a website is one of the most powerful parts of your marketing strategy you can possibly have. Creating a website is no...