How do you know when it’s the best time to invest in your branding? Maybe you’ve been in business a while or maybe you’re just starting off. Is there such a thing as the wrong time?
Even if your business is in its early stages, if you know what you have to offer is viable and you can make a business out of it, then it’s time to think about branding. The tricky part comes right at the beginning of a business for some who may not feel ready to invest in a branding designer at this stage and might feel like the DIY option is the best approach for them at this stage.
Once you know that you need to start attracting more potential clients to your business it’s important to remember that branding is a powerful tool that will help set you apart from your competition and stand out in your niche. It’ll help your business look professional and it will mean that potential clients will take you and your business more seriously than if you don’t have your branding game together.
You know who you want to work with and sell to
As a business owner you’ll need to be clear on where you want the business to go so that you can then invest in a branding designer to help you get there. Working with a branding designer will be a collaborative process. Your designer will need input from you and won’t be able to simply go away and magic up shiny new branding and a new website without knowing all about your business and your objectives.
Your branding designer will also need to be clear on who it is you want to work with or sell to. Branding for your business is about so much more than just a logo and the visuals. A great branding designer will take a deep dive into looking at the ins and out of your business and your goals by looking at who you want to attract. Your brand is essentially how you build a relationship with your ideal clients and your audience so in order to grow your brand you need to know who this relationship will be with.
Identifying your ideal clients is also more than just demographics like age, gender, where they live and their interests, but also identifying their pain points, what makes them tick, what they are struggling with and why they need your product and/ or service to solve their problem.
You don’t want to sell based on price alone
Are you at a place in your business where you’re running offers or you constantly have potential clients coming to you asking why your prices are so ‘high’ or trying to beat you down on price? A big reason for investing in your branding is to help you stand out from your competition and this will also help you appeal more to your ideal clients.
As I mentioned, branding is about so much more than just the pretty visuals. It’s also about your messaging and how you communicate what you do to your audience. This doesn’t just include communicating what you sell or what your services are to them. It also means telling your audience about your values and what you stand for. By doing this it shows that you understand what their needs are as well as how your product or service solves their problem. This shows them what experience you deliver and what type of person would be a good fit for your services. They’ll be the ones that click with you because you share values with them and you show compassion.
Through your branding and messaging, when you start to communicate your brand values and they ways you can help solve your ideal clients problems and really relate to them, it shows your audience that there is so much more to consider about your product or service that just the price point. When the right people come along they will understand the reasons they should choose you and your business to help them.
You’re ready to grow your business
If you are ready to grow your business, you might be looking at expanding to use different online platforms to reach your potential customers. Of course, an important part of growing your business is about building a community of followers and this can be done on any number of platforms; Facebook groups, an email list, on Instagram or on Linked in, for example.
But one thing is very important when you are growing and that is keeping your brand consistent across all the platforms and touch points you use to communicate with your audience. Again, visuals here are important. You stand to really confuse your audience if your website has one aesthetic and your Instagram profile a completely different one. Your message is also important here. Make sure that the way you communicate with your audience across platforms is also consistent so you make them feel comfortable, and you unite them with your message, your values and mission.
Your brand is so important to your business. It’s well worth the investment in a branding designer at any stage to define what your brand is and help develop it over time. It can be tempting in the beginning to create your own branding (I talk in more detail about that in this blog post) but investing in an expert will make you look at your business and your branding in ways you may not have thought about.
Do you think you’re ready to invest in your business branding? You can learn more about working with me or get in touch to find out more.