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Why Modern Businesses Need Website Designers More Than Ever

Aug 7, 2023

Your website is the face of your business – it’s like your digital storefront, open 24/7, welcoming potential customers and potentially from all corners of the globe. There are now endless possibilities for creating websites and taking the DIY route is a popular, low-cost option. But is putting together your own website and hoping for the best such a good idea?

 

Would you buy from your website?

First and foremost, let’s talk about aesthetics. Imagine walking into a store that looks like it’s out of date – mismatched colors, cluttered shelves, and a chaotic layout. Would you feel confident buying something there? Probably not. Well, your website works the same way. A well-designed website with a visually appealing layout, harmonious color schemes, and easy-to-navigate menus makes a fantastic first impression on your visitors.

 

People are easily distracted

Nowadays, people have a shorter attention span than a goldfish – seriously! With countless distractions at their fingertips, you only have a few precious seconds to captivate their attention. A modern website designer knows how to craft an eye-catching homepage that grabs attention and encourages visitors to explore further.

 

Why great websites are about so much more than looking good

It’s not just about aesthetics; functionality is the name of the game. A professional website designer will ensure your site is responsive, meaning it looks fabulous and works smoothly on all devices – smartphones, tablets, laptops, you name it! No more pinching and zooming to read tiny text or dealing with broken links on mobile. A seamless user experience keeps your potential customers engaged and, most importantly, prevents them from bouncing off to your competitors.

Is your website secure?

We live in an era where security is a top priority. Customers won’t hand over their personal information to just any website that pops up on their screen. They need to feel safe and protected. A website designer can integrate the latest security measures, such as SSL certificates, to encrypt sensitive data and give your customers peace of mind when interacting with your site.

 

Is a DIY website really a good idea?

Alright, let’s address the elephant in the room – the DIY website builders. Sure, they might seem tempting at first. Drag and drop, a few templates, and boom – you’ve got yourself a website! But hold on a second; do you really want your business to look like everyone else’s and is a template going to work well for your business? Your website should be as unique as your brand, and that’s where a website designer’s magic comes into play.

A great website designer has the power to tailor your website to your specific needs, brand identity, and target audience. They know how to blend creativity with functionality, giving your site that extra “wow” factor that sets you apart from the crowd. In any saturated market, standing out is the key to success.

 

The importance of SEO

Let’s not forget about Search Engine Optimization (SEO) – the holy grail of getting discovered online. A website designer will know all the ins and outs of SEO best practices, from optimizing your website’s structure to crafting compelling content that search engines adore. With their expertise, you’ll climb the ranks of search results and attract organic traffic like a moth to a flame.

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Time vs money investment

As a business owner, your time is incredibly valuable. Learning the ins and outs of website design can be a major time suck, leaving you with less energy to focus on growing your business. Hiring a website designer saves you that precious time, letting you do what you do best – running your business and doing what you love!

 

A website is never finished

A website is not a “set it and forget it” kind of deal. It requires regular updates, maintenance, and, sometimes, a little TLC. A website designer not only creates a stunning site but also provides ongoing support, ensuring your online presence remains fresh and up-to-date.

 

Website designers are the creative minds behind the stunning websites that attract customers, the tech wizards who ensure seamless functionality, and the SEO gurus who make sure you get noticed. So, if you want to take your business to the next level and conquer the digital realm, don’t hesitate – hire a website designer and watch your online presence soar to great new places.

 

If you want that website designer to be me, find out more about the services I offer here to see which one suits you and your stage of business.

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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