Katie Lake Volcof of Studio Lago Design

Why Small Business Owners Should Embrace Authenticity

Jun 19, 2023

Let’s talk about the magic ingredient that sets your brand apart: AUTHENTICITY. As a branding and website designer who has witnessed firsthand the magic it can bring, I’m here to share why being true to yourself is the ultimate secret sauce for small business success and what you, as a small business owner can do to be more authentic to attract your ‘people’. Here’s why small business owners should embrace authenticity…

Connect on a Deeper Level

In a sea of businesses vying for attention, authenticity is what sets you apart. By being your true self, you create a genuine connection with your customers. People crave authenticity in a world full of generic marketing messages. When you let your personality shine through, customers can relate to you on a deeper level. They appreciate your transparency, honesty, and realness, and that builds trust and loyalty.

Stand Out from the Crowd

Small businesses often struggle to compete with big corporations. However, authenticity is a game-changer. Your unique story, values, and approach make you stand out in a crowded marketplace. Embrace your quirks, share your journey, and let your authenticity shine. When you dare to be different, you become a breath of fresh air, attracting customers who are tired of cookie-cutter brands. Your authenticity becomes your competitive edge.

Build Trust and Credibility

Trust is the cornerstone of successful business relationships. When you are authentic, you build trust with your audience. Authenticity shows that you’re not afraid to be vulnerable and that you genuinely care about your customers. Trust leads to credibility, and credibility breeds loyalty. Customers are more likely to choose a business they trust, even if it means paying a little more. Authenticity helps you build a reputation as a reliable and trustworthy business.

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Fuel Creativity and Innovation

Authenticity sparks creativity and innovation. When you embrace your true self, you’re free to think outside the box and take risks. Authenticity encourages you to be bold, try new things, and challenge the status quo. Your unique perspective and personality can lead to groundbreaking ideas that set your business apart. Customers are drawn to businesses that push boundaries and offer something fresh and exciting.

Attract Your Ideal Customers

Authenticity attracts your ideal customers like a magnet. When you stay true to your values and express your genuine self, you naturally align with customers who share those values. These are the customers who will appreciate your offerings, support your business, and become repeat buyers. Authenticity helps you build a community of like-minded individuals who resonate with your brand’s mission.

Create Emotional Connections

Authenticity creates emotional connections that transcend transactions. When you authentically express your brand’s story and values, you tap into the emotions of your customers. Emotions drive purchasing decisions, and an authentic brand creates an emotional bond that goes beyond the products or services you offer. By fostering emotional connections, you cultivate long-lasting relationships with your customers.

Enhance Your Brand’s Identity

Your brand’s identity is a reflection of who you are at the core. Authenticity allows you to shape your brand’s identity in a way that aligns with your values and resonates with your target audience. When your brand’s identity is genuine and authentic, it becomes a powerful magnet that attracts the right customers and stays true to your values.

The biggest key to all this though, is that actually, running a business where you are being yourself makes things a whole lot easier to manage. There can be a hell of a lot of distractions out there and if we do just a little bit of scrolling on socials we can get distracted and led to believe that we should be doing this or doing that. By biggest bit of advice is to stay true to yourself and check in every so often. Is what you’re doing really what you want to do or just something everyone else is doing? Don’t get distracted and stay focused on running your business your way and doing things that feel right for you and your people and your business is guaranteed to be a lot more sustainable long term too.

If you’re keen to know more about how I can help you build an authentic, personality-packed brand and website and give your online presence the boost it needs, take a look at the services I offer and see which one fits your needs.

About the designer...

Hi! I’m Katie. Helping busy business owners create bold online brands and stand-out, non-boring websites is my jam. I’m passionate about giving once-upon-a-time-website DIYers, ambitious entrepreneurs and founders back the time to focus on doing the things they love the most in their businesses, giving them clarity in their online presence and the confidence to grow big!

Through this blog and on social media I share my advice and best practices with  business owners on how to build strong brands that will start attracting their dream customers and website that work by focusing on strategy and business goals.

When I’m not working with inspiring business owners or designing wedding cakes, you’ll probably find me dreaming of what my next meal will be, the best fruit garnishes for a gin and tonic or where we’ll travel to on our next adventure.

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