Katie Lake Volcof of Studio Lago Design

Why Small Business Owners Should Embrace Authenticity

Jun 19, 2023

Let’s talk about the magic ingredient that sets your brand apart: AUTHENTICITY. As a branding and website designer who has witnessed firsthand the magic it can bring, I’m here to share why being true to yourself is the ultimate secret sauce for small business success and what you, as a small business owner can do to be more authentic to attract your ‘people’. Here’s why small business owners should embrace authenticity…

Connect on a Deeper Level

In a sea of businesses vying for attention, authenticity is what sets you apart. By being your true self, you create a genuine connection with your customers. People crave authenticity in a world full of generic marketing messages. When you let your personality shine through, customers can relate to you on a deeper level. They appreciate your transparency, honesty, and realness, and that builds trust and loyalty.

Stand Out from the Crowd

Small businesses often struggle to compete with big corporations. However, authenticity is a game-changer. Your unique story, values, and approach make you stand out in a crowded marketplace. Embrace your quirks, share your journey, and let your authenticity shine. When you dare to be different, you become a breath of fresh air, attracting customers who are tired of cookie-cutter brands. Your authenticity becomes your competitive edge.

Build Trust and Credibility

Trust is the cornerstone of successful business relationships. When you are authentic, you build trust with your audience. Authenticity shows that you’re not afraid to be vulnerable and that you genuinely care about your customers. Trust leads to credibility, and credibility breeds loyalty. Customers are more likely to choose a business they trust, even if it means paying a little more. Authenticity helps you build a reputation as a reliable and trustworthy business.

Studio Lago Design business card front and back

Fuel Creativity and Innovation

Authenticity sparks creativity and innovation. When you embrace your true self, you’re free to think outside the box and take risks. Authenticity encourages you to be bold, try new things, and challenge the status quo. Your unique perspective and personality can lead to groundbreaking ideas that set your business apart. Customers are drawn to businesses that push boundaries and offer something fresh and exciting.

Attract Your Ideal Customers

Authenticity attracts your ideal customers like a magnet. When you stay true to your values and express your genuine self, you naturally align with customers who share those values. These are the customers who will appreciate your offerings, support your business, and become repeat buyers. Authenticity helps you build a community of like-minded individuals who resonate with your brand’s mission.

Create Emotional Connections

Authenticity creates emotional connections that transcend transactions. When you authentically express your brand’s story and values, you tap into the emotions of your customers. Emotions drive purchasing decisions, and an authentic brand creates an emotional bond that goes beyond the products or services you offer. By fostering emotional connections, you cultivate long-lasting relationships with your customers.

Enhance Your Brand’s Identity

Your brand’s identity is a reflection of who you are at the core. Authenticity allows you to shape your brand’s identity in a way that aligns with your values and resonates with your target audience. When your brand’s identity is genuine and authentic, it becomes a powerful magnet that attracts the right customers and stays true to your values.

The biggest key to all this though, is that actually, running a business where you are being yourself makes things a whole lot easier to manage. There can be a hell of a lot of distractions out there and if we do just a little bit of scrolling on socials we can get distracted and led to believe that we should be doing this or doing that. By biggest bit of advice is to stay true to yourself and check in every so often. Is what you’re doing really what you want to do or just something everyone else is doing? Don’t get distracted and stay focused on running your business your way and doing things that feel right for you and your people and your business is guaranteed to be a lot more sustainable long term too.

If you’re keen to know more about how I can help you build an authentic, personality-packed brand and website and give your online presence the boost it needs, take a look at the services I offer and see which one fits your needs.

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

The latest design notes…

Learnings from my own rebrand

Some would announce their new look... Their new brand, logo and website. I'm here to announce a hell of a lot more than that. I'm reaching the...

How to beat brand shame

I speak to a lot of business owners who tell me a similar story… They are ashamed of their brand and they just don’t feel it’s doing its job for...

What you need to stand out online to all the right people

I get it. All the online gurus are shouting about this one big thing that you need to help your business stand out online. Courses, workshops,...
Studio Lago Design business card front and back

Why you need brand guidelines

You know how there are just some brands that feel like they “work”? Like when you walk into your favourite shop and things just feel aligned? That...
Designing at desktop computer aerial view- Studio Lago Design

“I don’t need a website” (and other stories you’re telling yourself)

Ok I get it. The first thing you’re thinking is “Well of course you’re going to tell me I need a website if you run a business creating websites for...
Studio Lago Design Malarkey Cakes Website mock up

5 steps to building an authentic brand

The word ‘authentic’ seems to get bandied around a lot and as business owners we have been told time and time again that it’s more and more...
Katie Lake Volcof of Studio Lago Design

How to identify your core brand values

Ok firstly, why should you identify your core brand values? Well, you’ll no doubt have heard a lot of talk about attracting your ideal customers and...

My Core Business Values and why they’re so important

I’ve been on a journey of rediscovery in my own business recently. This is a journey I take my clients on when they work with me on elevating their...

5 Simple ways to drive more traffic to your website

You’ve got a website, and that’s the first step. But, in an ocean of billions of websites, how will people know it’s actually there unless you tell...

Why your website is never ‘finished’

As a service based business, a website is one of the most powerful parts of your marketing strategy you can possibly have. Creating a website is no...