Why you should have a clickable email signature

Apr 24, 2023

You probably use email as an essential communication tool in your business, to exchange information, make appointments, and to establish and maintain relationships with customers, colleagues, and partners. With all of the email messages that we send and receive, it’s important to make sure that we’re taking full advantage of the opportunities that email presents. One way to do this is by making sure you have a clickable email signature.

A clickable email signature is a signature that contains links to your website, social media profiles, or other relevant pages. The links can be clicked on directly from within the email message. Clickable email signatures are an easy and effective way to promote your brand, drive traffic to your website, and increase engagement with your audience.

Here are some reasons why you should have a clickable email signature:

Branding

Your email signature is an extension of your brand. By including your logo, company colors, and other brand elements in your email signature, you can reinforce your brand image and make your emails more recognizable to your recipients. A clickable email signature is a great way to increase brand visibility, as it allows you to link to your website and other online properties.

Professionalism

A professional-looking email signature can help you make a good impression on your recipients. By including your contact information, job title, and other relevant details, you can demonstrate that you are a credible and trustworthy professional. A clickable email signature takes this a step further by making it easy for your recipients to learn more about you and your business.

Studio and desktop- Studio Lago Design

Convenience

By including links to your website and social media profiles in your email signature, you make it easy for your recipients to connect with you and learn more about your business. This can save them time and effort, as they don’t have to search for your website or social media profiles on their own.

Traffic

A clickable email signature is a great way to drive traffic to your website. By including a link to your website in your signature, you can encourage your recipients to visit your site and learn more about your products or services. This can be especially effective if you offer a special promotion or incentive to those who click through to your site.

Engagement

By including links to your social media profiles in your email signature, you can encourage your recipients to connect with you on social media. This can increase engagement with your audience and help you build stronger relationships with your customers and followers.

Creating a clickable email signature isn’t as hard as you might think. There are lots of tools available to help you do it. Many email clients, such as Gmail and Outlook, allow you to create a custom signature that can be automatically added to all of your outgoing emails. There are also third-party tools, such as WiseStamp and HubSpot, that allow you to create a professional-looking email signature with clickable links. The only catch with some of these though, is that they must be created using a template which may not fit in with your branding.

Things to think about…

When creating your clickable email signature, there are a few things to keep in mind. Firstly, make sure that your signature is visually appealing and easy to read. Use a clear font and a layout that makes it easy to find the information that your recipients need. Secondly, include only the most important information in your signature. You don’t want to overload your recipients with too much information or links. Finally, make sure that all of the links in your signature are working properly. Broken links can make you look unprofessional and can be frustrating.

So, a clickable email signature is a simple and effective way to promote your brand, increase engagement with your audience, and drive traffic to your website. By including links to your website, social media profiles, or other relevant pages, you can make it easy for your recipients to connect with you and learn more about your business. It’s something you could have a go at creating yourself, but it’s also a service I offer as part of my branding packages too. Get in touch to find out more about how I can help you create one.

 

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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