Why you should have a clickable email signature

Apr 24, 2023

You probably use email as an essential communication tool in your business, to exchange information, make appointments, and to establish and maintain relationships with customers, colleagues, and partners. With all of the email messages that we send and receive, it’s important to make sure that we’re taking full advantage of the opportunities that email presents. One way to do this is by making sure you have a clickable email signature.

A clickable email signature is a signature that contains links to your website, social media profiles, or other relevant pages. The links can be clicked on directly from within the email message. Clickable email signatures are an easy and effective way to promote your brand, drive traffic to your website, and increase engagement with your audience.

Here are some reasons why you should have a clickable email signature:

Branding

Your email signature is an extension of your brand. By including your logo, company colors, and other brand elements in your email signature, you can reinforce your brand image and make your emails more recognizable to your recipients. A clickable email signature is a great way to increase brand visibility, as it allows you to link to your website and other online properties.

Professionalism

A professional-looking email signature can help you make a good impression on your recipients. By including your contact information, job title, and other relevant details, you can demonstrate that you are a credible and trustworthy professional. A clickable email signature takes this a step further by making it easy for your recipients to learn more about you and your business.

Studio and desktop- Studio Lago Design

Convenience

By including links to your website and social media profiles in your email signature, you make it easy for your recipients to connect with you and learn more about your business. This can save them time and effort, as they don’t have to search for your website or social media profiles on their own.

Traffic

A clickable email signature is a great way to drive traffic to your website. By including a link to your website in your signature, you can encourage your recipients to visit your site and learn more about your products or services. This can be especially effective if you offer a special promotion or incentive to those who click through to your site.

Engagement

By including links to your social media profiles in your email signature, you can encourage your recipients to connect with you on social media. This can increase engagement with your audience and help you build stronger relationships with your customers and followers.

Creating a clickable email signature isn’t as hard as you might think. There are lots of tools available to help you do it. Many email clients, such as Gmail and Outlook, allow you to create a custom signature that can be automatically added to all of your outgoing emails. There are also third-party tools, such as WiseStamp and HubSpot, that allow you to create a professional-looking email signature with clickable links. The only catch with some of these though, is that they must be created using a template which may not fit in with your branding.

Things to think about…

When creating your clickable email signature, there are a few things to keep in mind. Firstly, make sure that your signature is visually appealing and easy to read. Use a clear font and a layout that makes it easy to find the information that your recipients need. Secondly, include only the most important information in your signature. You don’t want to overload your recipients with too much information or links. Finally, make sure that all of the links in your signature are working properly. Broken links can make you look unprofessional and can be frustrating.

So, a clickable email signature is a simple and effective way to promote your brand, increase engagement with your audience, and drive traffic to your website. By including links to your website, social media profiles, or other relevant pages, you can make it easy for your recipients to connect with you and learn more about your business. It’s something you could have a go at creating yourself, but it’s also a service I offer as part of my branding packages too. Get in touch to find out more about how I can help you create one.

 

About the designer...

Hi! I’m Katie. Helping busy business owners create bold online brands and stand-out, non-boring websites is my jam. I’m passionate about giving once-upon-a-time-website DIYers, ambitious entrepreneurs and founders back the time to focus on doing the things they love the most in their businesses, giving them clarity in their online presence and the confidence to grow big!

Through this blog and on social media I share my advice and best practices with  business owners on how to build strong brands that will start attracting their dream customers and website that work by focusing on strategy and business goals.

When I’m not working with inspiring business owners or designing wedding cakes, you’ll probably find me dreaming of what my next meal will be, the best fruit garnishes for a gin and tonic or where we’ll travel to on our next adventure.

The latest on the blog

How to craft your brand message

Crafting a brand message is essential to connecting with your target audience and establishing a strong brand identity. Your brand message should be clear, concise, and easy to understand. So, what is your brand message and why is it important? Your branding goes way beyond just the visuals and having a brand message that’s consistent across platforms and everywhere you show up is key. You can...
Designing at desktop computer aerial view- Studio Lago Design

The Road to Branding Success: Avoiding These 5 Common Pitfalls

As a small business owner, establishing a strong brand is essential to success. There are several common branding pitfalls that small business owners often fall into that I have seen all too often in action. These can have a negative impact on your brand image and business. Avoid these 5 common branding pitfalls as a small business owner: Inconsistent Branding Inconsistency in branding is one of...
Studio Lago Design- Abstract Events Desktop website view

How to keep visitors on your website for longer

As a website designer, one of the most important goals I need to consider when designing, is how to keep visitors engaged and interested in the content on your site. A website that is able to do this will not only increase the time visitors spend on the site, but it will also lead to higher conversion rates and a better overall user experience. Here are some effective strategies that I consider...
Studio Lago Design Home

What is brand messaging and why is it so important?

As a branding and website designer, I see first hand the importance of brand messaging for small businesses. Brand messaging is the process of crafting a clear and consistent message that communicates what a business stands for and what it offers to its target audience. A strong brand message can help small businesses stand out in a crowded market, build trust and credibility with consumers, and...

How many pages should your website have?

If you're at the stage where you need a website for a new business or perhaps updating to a new and improved one, one of the questions you may be asking yourself is how many pages should it have? This can be a difficult question to answer as there isn't necessarily a one-size-fits-all solution. However, there are a few factors to consider that can help you make an informed decision. What’s the...
Studio Lago Design digital business card

Why you should hire a professional branding designer

Branding can be the key to success for any business, big or small. It’s the way your customers perceive you and your business and the experience you offer your clients when they work with you. A strong brand identity can differentiate your business from your competitors, create trust and loyalty with your customers and can make your business instantly recognisable. That’s why it is essential to...
Designing at desktop computer aerial view- Studio Lago Design

Humanising your brand

As a branding and website designer, I see how important it is to help my clients create a brand that connects with their audience in an authentic way. In such a fast-paced digital world, consumers crave authenticity, connection, and relatability. A humanized brand is one that creates an emotional connection with its customers, and this connection can drive long-term loyalty and repeat business. ...
Katie Lake Volcof of Studio Lago Design

The importance of brand tone of voice

As a branding and website designer, I get the importance of creating a strong brand that speaks to your audience. But beyond the visual aspects of branding, such as colors and logos, lies a crucial component that often gets overlooked: tone of voice. Your brand’s tone of voice is how your brand communicates with your audience, and it can greatly impact how your brand is perceived. Let’s look at...
Studio Lago Design- Claire Owen Cakes Desktop website view

Why a website is just the beginning

You’ve got a business so you need a website, of course. And a website is an essential part of establishing an online presence for any business or individual. However, it's just the beginning of a much larger process. Once your website is launched, that’s the start of something much, much bigger. Just because a website is live, it doesn’t mean anyone is going to know it’s there or just stumble...

Why blog in 2023?

I blog every single week for my business. Some would say that blogging is dead, especially in 2023 when there are so many other tools, platforms and ways to get your ideas out there and promote your business. But, blogging in 2023 can still be so worthwhile. There are many reasons why writing a blog for your business can be a valuable investment. Here are a few potential benefits: Sharing your...