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Why you should hire a professional branding designer

Apr 12, 2023

Branding can be the key to success for any business, big or small. It’s the way your customers perceive you and your business and the experience you offer your clients when they work with you. A strong brand identity can differentiate your business from your competitors, create trust and loyalty with your customers and can make your business instantly recognisable. That’s why it is essential to hire a professional branding designer who can help you create a brand that resonates with your target audience and communicates your message effectively. Hiring a designer to help with this process could just be the best thing you’ve ever done for your business.

Here are some reasons why you should consider hiring a professional branding designer for your business:

Experience and Expertise

Professional branding designers have experience and expertise in creating brand identities for businesses. They know what works and what doesn’t when it comes to branding. They have a deep understanding of design principles, color psychology, typography, and other elements that go into creating a successful brand identity. But what’s more than this, they will know how to dig deep into identifying what your ideal clients will really want and what makes them tick. Remember that you’ll be creating a brand to attract them, not just one that you like the look of as a business owner. It’s important to be able to take a view of your branding from your ideal customers point of view rather than your own and so getting a professional in to do the job who will be impartial and can take an outsider look into your business really helps.

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Consistency

Consistency is crucial when it comes to branding. Your brand should be consistent across all touchpoints, including your website, social media, marketing materials, and packaging. A professional branding designer can create a brand identity that is consistent and cohesive, ensuring that your customers recognize your brand no matter where they see it. This consistency builds trust and credibility with your customers and helps you stand out in a crowded market.

Unique and Memorable

A professional branding designer can help you create a unique and memorable brand identity that sets you apart from your competitors. They can take your vision and turn it into a visual representation that resonates with your target audience. They can create a logo that is memorable and instantly recognisable, a color palette that reflects your brand personality, and typography that complements your brand voice. A unique and memorable brand identity can help you attract new customers and build a loyal following for years to come.

Saves Time and Money

Hiring a professional branding designer can actually save you time and money in the long run, believe it or not. If you try to create your own brand identity or hire an amateur designer, you may end up with a brand that doesn’t resonate with your target audience or doesn’t communicate your message effectively. This can result in lost sales or you’ll end up attracting the wrong types of clients. A professional branding designer can create a brand identity that is effective at attracting the right kind of people, saving you time and money in the long run.

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Future-Proof

A professional branding designer can create a brand identity that is future-proof. Your brand should be able to evolve and adapt to changing trends and customer needs without losing its core essence. A professional branding designer can create a flexible brand identity that can stand the test of time and remain relevant for years to come. This future-proofing ensures that your brand stays fresh and relevant, even as your business grows and evolves. This is an important reason why it’s not always good to just stick to trends when it comes to designing brand identities and to keep to more classic options.

A professional branding designer can help you create a brand identity that resonates with your target audience, communicates your message effectively, and sets you apart from your competitors. They have the experience, expertise, and creativity to create a unique and memorable brand identity that is consistent and future-proof. Hiring a professional branding designer can save you time and money in the long run and help you build a successful and sustainable business. So if you want to take your brand to the next level, consider hiring a professional branding designer. This is a step and investment that you likely won’t regret.

My clients have said that working with me was like going through a journey of discovery about their business and even themselves. When I create brands for businesses, I go way beyond just looking at pretty visuals and dig deep to discover what your business is all about, your mission, your values, your purpose and how we can tell your story. We then take that and turn it into a visual brand and this is carried forward in everything you do.

If you’d like to learn more about how I work with clients to help them tell their brand story, you can see some of the stories of businesses I have worked with here.

About the writer…

I’m Katie and I’m besotted with taking adventurous female creatives, coaches and educators on a journey of discovery of their business from the foundations up, to give them a crystal clear brand vision and a new found confidence to make an impact.

I know what it’s like to start a business and then find yourself on the road to burnout because actually, you’ve taken so many wrong turns and lost sight of the reasons why you started on your journey in the first place.

I hope these design notes inspire you to create the brand of your dreams. 

Katie x

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