The Brand  + Website Transformation

Taking you on a journey to build your fearless, personality-packed new brand identity alongside your purpose-designed digital home.

Showcasing your unique story and the passion and skill you have for what you do online and placing your business exactly where it needs to be.

Going back to the foundations of your business to build you a personality packed brand along with discovering what’ll really make your ’people’ tick with a goal-oriented, strategically designed website is the perfect combination to empower you with the clarity and confidence you need to take the reins and show up online long after our time working together.

First impressions  count…

There are over a billion websites out there… It takes your website visitors just 2.6 seconds to form their first impression of yours. 

When your dream clients click through to your website do they realise you’re a match made in heaven and instantly want to book you or find out more? Does your website tell your people who you are, what you do and what your special sauce is? Does it help your business stand out from the crowd? If not, it’s time to fix it…

You’ll need to make your website stand out and make that first impression count. Of course, we all love pretty design. But that alone just isn’t going to cut it.

Considering the sea of competition out there, how can you make your website stand out and start attracting the right people? It comes down to creating a website that’s designed strategically. One that’s; focused on your goals and stops the scroll for your ideal clients.

Does this sound familiar? 

You put a website together at the beginning of your business journey which, to be honest now, you’d rather hide away than share with the world.

You know you’re missing out on business when you shy away from sharing your website because it’s out of date or actually, you’re just ashamed of it.

You spend hours tweaking things on your website but no one is visiting it and you’re not seeing any traction with it.

 What if it could be more like this?

You’re bursting with pride for your website. It perfectly showcases your personality-packed brand it speaks directly to the right people and turns browsers into your dream clients.

Your website does a great job of doing a lot of heavy lifting for your business working as a selling and marketing machine, taking the pressure away from putting all your eggs in one basket with promoting your business on social media.

No more endless tweaking of your website in vain. Just complete clarity in your message, what you need to say and how you need to say it.

The Brand  + Website Transformation

Start here for the full experience…

Firstly, branding...

This signature deep-dive package is where creating a powerful brand is backed by the solid foundation of a strategy. Over 4-6 weeks, I’ll work with you to build:

The ‘Behing the scenes’

Brand Strategy Session
Purpose, mission and values
Competitor analysis
Identify your dream clients

The ‘Visual brand’

Brand concept and moodboard
Logo suite
Colour palette
Typography
Icons/ Graphics
Photography art direction

(Deliverables are bespoke to your business so the above might change depending on the outcome of your discovery call)

And then, website...

The perfect complement to the signature deep-dive brand transformation package that’ll enable you to showcase your brand and unique story on your own piece of internet real estate that’ll have your dream clients stopping their scroll and knocking at your digital door.

The ‘Design foundations’

Website Goals Session
A strategically designed website
A navigation and content first approach

The build of your digital home

Build of the site 
Full website development
Handover to you
Full access to your website for future edits

Access to me for full website maintenance and future edits to your site if you sign up for a website maintenance plan. Find out more here.

From £6500

Payment plans available

Meet your

Brand Copilot

I help coaches, creatives and educators build powerful, personality-packed brands that give them the clarity and confidence they need to show up so they can attract their dream clients and build the successful business they really want.

I’m a firm believer that being anything other than yourself is really hard work. And believe me, I’ve been distracted from my own vision by all the shiny objects out there more than enough times.

But what I’ve learned on my own journey to where I am now is that there is nothing more empowering than being truly authentic. Seeing those lightbulb moments when my clients realize they really can create a business and brand that’s an ‘extension of them’ is my guiding star on my mission to help business owners find their voices and identities, one brand at a time.

Why me?

So, why would you choose me to be your trusty wingwoman on this journey of brand and business discovery?

I’m a designer, but I’m also a business owner just like you, so I know what it’s like to feel stuck and have a lack of clarity and confidence when it comes to showing up for your business and believing in your brand.

I don’t believe in cookie-cutter solutions. We’ll dive deep into your story to create a brand that’s as unique as you and your business. It’s all about capturing your essence and where you dream of taking your business.

My distinctive bold design style helps daring coaches and creatives stand out online whilst representing who they really are.

I’m an individual, not an agency, so when you hire me, you get me and my skills with no passing around from person to person.

Strategy lays the foundation for design when you work with me. I’ll help you dig deep to rediscover your brand foundations, authentic story and voice so we can then design a visual brand that screams ‘you’.

I’ll help you fall madly back in love with your business giving you the clarity you need in your brand to give you the confidence to show up, grow and thrive.

“So many people absolutely LOVE my branding and website! It has completely changed the way I personally look at my business having fallen out of love with it previously.

It’s given my business a whole new lease of life and I got 3 new enquiries straight away after it launched!”

Sophie

Sophie lake weddings

“Katie’s proposal totally blew the others out of the water. She just totally spoke to me in a way the others hadn’t.

The best part of working with Katie was her complete understanding of what I wanted to achieve.

Katie is almost as passionate about your business as you are and truly gets excited about its future”

Mary

Weddings by Mary

Katie really took the time to listen, ask the right questions and truly immerse herself in the essence of our business and she showed how much she cared the whole way through.

Her approach made us feel confident that we were in the hands of a professional who genuinely cared about our project. It gave us clarity and direction and we are so grateful!

Nicole & Marcela

Bossa Shoes

“I think Katie is a magic combination of being able to provide creative design and functionality. She was great at guiding a totally non-website-understanding human like me through the process and also really helped me understand why to do things in the way we did.

I love my new branding and website. It has given me renewed confidence in my business and I am massively grateful!”

Claire

Claire Owen Cakes

“Katie created something that really feels like it represents me and my brand. It gives me so much confidence & motivation going forward to push my business forward.

The process of working together was so enjoyable because of the way Katie is and the end result is better than I could have imagined.”

Natalie

Natalie Lockwood Interiors

“The process of working with Katie was fabulous. From the get go she was on hand with any questions I had, which were very few because she was so thorough.

I now have a platform to share my resources and have a place to create courses and impact more students, in a way that I wasn’t able to before.”

Niva

Learn English with Niva

I loved how the process of working with Katie took what I wanted and made it all happen, with a guiding hand to keep me on the path I had set.

What Katie offers is so much more than just a redesign and technical set up. It has revolutionised my business, and I’d love to see others be able to enjoy that too.”

Carrie
Caritas cake design

A female led business, who I could see from the offset knew her stuff, Katie took the time to really get to know me and my business.

Katie was always really pro-active in helping me push the project over the line and encouraging me out of my comfort zone to have pictures taken, which really enhanced the end result.

Rachel

RT ADVANCE Consulting

I absolutely love the way Katie works. She genuinely took the time to understand what I wanted to achieve and guided me on how to achieve it.

Everything turned out better than I hoped. It was visually beautiful and Katie really helped me nail the content and I love the way she took what I was trying to say and made it clearer for my audience on my new website.

Nicola

Abstract Events

“Our website needed a refresh and some updates to content and Katie was the obvious choice because of her design skills.

Katie was easy to work with and quickly understood what we needed. The project was also really well organised, the redesigned website had made me look more professional and we now have up to date content

Danni

D.O Digital Marketing

“My new website does a great job at highlighting the work I do, as well as showcasing my brand and personality too! It now makes it easier for perspective clients to understand the work I do, and how they can work with me in the future.

Katie was able to bring my website dreams to life, and made the whole process so easy and smooth!

Ola

All Things Money

The Brand + Website Transformation Roadmap

Discovery

We’ll dig deep to get to really know you and your business looking at your vision, mission, goals and purpose. It’s a little bit like therapy…

Strategy

We’ll investigate the why’s, how’s and what’s of you and your business and and work out exactly how we’ll get from where you are now, to where you want to be.

Concept

This is where the magic happens with bridging the gap between the strategy behind your brand to the visual brand and how we’ll attract your dream clients.

Refinement

We’ll work to refine the individual elements of your brand to take them from the ideas stage to being irresistible to your ideal clients.

Website Content

I’ll give you options on how best to get the words for your website written, whether this is done by you or with the expert guidance of a trusted copy writer to help you discover and refine your brand tone of voice and highly converting website copy. This in addition to making sure your website images are collated and ready to go.

Website Strategy

Digging deep again; this time specifically for the needs of your website. We’ll identify what your ideal clients will be doing on your site, how to drive them towards your goals with the best navigation options to improve your processes and ultimately get more enquiries landing in your inbox.

Website Design

Designed to showcase your work, your services and skills and with your dream client’s user behaviour in mind, I’ll design your site to keep visitors for longer and drive them to take action, all whilst looking the part and making your brand pop.

Website Build

I’ll develop the design into a fully functioning, fast loading website that’ll work hard to help convert visitors into paying clients.. You can also add a shop, membership area, landing pages and email marketing sign up integration. 

Finalisation

We’ll dot all the i’s and cross all the t’s and make sure everything is slick and finalised for the big launch of your brand and website to the world in all its glory.

Handover

I’ll guide you through how to use your brand and website and keep things consistent. Plus, I’ll never leave you hanging… I’ll be your biggest cheerleader for your launch and I’ll be on hand to support you after the project too.

 

Your burning questions

Can you just design me a quick logo?

To be absolutely honest, no. There is a really good reason for this and it’s actually to help your business, not to try and be difficult or to try and make more money from you. This is where you really need to think about the bigger picture of your business and your brand.

Your brand is about so much more than just the visual stuff and your logo. Your brand is all about the experience you deliver and everything you do in your business, so a logo alone isn’t going to cut it.

You can read more about the reasons why a logo alone won’t be enough to attract your dream clients in this blog post.

Should I invest in custom design if I'm new to business??

I don’t believe that every business should invest in custom design. It’s a big investment so I always want to make sure that you will be able to see a return on investment.

I recommend custom design to those that have been in businesses for at least 1 year and that have a clear understanding of their offerings and audience.

Do you offer bespoke quotes?

Absolutely, yes. If you don’t need everything listed in my packages, I’m more than happy to jump on a call and chat through a more bespoke offer.

How much will my project cost?

If you pick one of my packages, this should act as a good benchmark on which to base the expected cost of your branding. If you do need package additions or anything extra, these will of course add to the price. Just get in touch if you have a more custom idea that will need custom pricing to match.

How does payment work?

As. astandard method of payment, I will need to take a 50% deposit payment on booking in your project and then the balance 50% payment on completion of the project. If you’d prefer. to set up a payment plan, I offer flaxible options which can be spread into up to 6 monthly payments. If you’d like to opt for an instalment plan, please just ask. My aim is to make paying for your project as simple and achievable as possible as I know it’s an investment that’s 100% worth it.

When can we get started on my branding and website project?

My availability to start new projects varies depending the number of current clients I have, but I typically book 1-3 months in advance. please bear in mind that most projects take 1-3 months to complete depending on their complexity, but also depending on your availability to have feedback calls and complete the tasks necessary for you for the project too.

What is brand & website strategy?

Brand strategy is a long-term plan designed to position your business where it needs to be. It’s about looking at your business and goals as a whole and seeing your branding as soi much more than just a logo. It’s about establishing both short/long terms business goals to help you achieve success. I define brand strategy as the things you can’t see, but can feel and expereince about a brand.

Having a strategy behind your website is also important. As part of the process, I’ll help you first identify what the big goals are for your website, so what you want your site to achieve for your business. I’ll then design the site around these goals strategically, looking at navigation and how we can keep visitors on your site for longer.

How do I book you for my project?

Get in touch and we can then book in for a discovery call to chat through your ideas, your goals and what your business really needs. I will create a bespoke proposal and once you are happy, contracts are signed and  the initial payment is made I am then all yours to get started on your branding project.

Why is website design so "expensive"?

Well, I suppose this depends on what you would see as expensive. It might be about your priorities. We work with ambitious businesses who want to get online, get seen and grow. This will mean that they may not have the time or the expertise to design and build a brand that coverts for their business and their time is better spent on growing their business and the things they actually love doing. A question right back at you… Which do you value more, your time or your money? If it’s your time, then we’d say you’re more likely to be happy to invest in a website designer to build a site using their expereince, expertise and knowledge. If you value your money more, then that’s where the option of DIYing your site is most likely the best option for you.

I offer bespoke payment plan options to make investing in your website much more manageable and accessible.

Why do you use WordPress to create websites?

One of the biggest reasons I use WordPress to build my websites is that it’s extremely flexible. There is a lot you can do with it in comparison to a lot of other templated platforms and page builders out there that really limit you to a specific layout or design. While it’s great that there are so many platforms out there now that allow anyone to build a great looking website without the need for any coding, these websites can struggle on the performance or navigation side to reach a business goals because there may be no strategy behind them. I create good-looking websites that are also designed strategically to help business owners reach those goals and WordPress is a great, flexible tool to allow me the freedom to do that. 

Another reason why I use WordPress is that it’s a hit with Google. Google and other search engines love the way WordPress sites are built with high-quality code and that’s why WordPress websites tend to rank higher than others in search engines.

You can learn more about why I use WordPress in this blog post.

I offer bespoke payment plan options to make investing in your website much more manageable and accessible.

And can you help with my website copy?

If you’re happy to write your website copy yourself, I provide a website copy guide to all my clients. I will need your website copy to be complete before I start work on designing your website to make sure I am going to be building a website that reality speaks to your people and converts them into paying clients. 

I do recommend you work with a copywriter in some capacity if possible which is why I offer the Copy Editorial Review as an add on. This will mean you can write your own website copy guided by me and the copywriter, and then have it checked over and improved on for things like making sure it converts website visitors and to bear in mind things like SEO. This starts from £425. If you would prefer to have a copywriter write your website copy for you, I can provide this service for you with one of my recommended copywriters too. The cost for this starts from £950.

Do I need to provide images for my website?

Yes! I will need you to provide your brand photography before we start on our project so that I’ll be able to build a website that really represents your brand and puts your key messaging front and center to increase conversions. 

If you don’t have your brand photography sorted just yet, we can book your website project in advance and I’ll give you the guidance and resources or names of photographers I recommend to work on your brand photography. Then once it’s done, we can get going on your website. 

You can find out more about the importance of personal branding photography and how to plan a personal branding shoot over on the blog.

If you have any questions about brand photography or need recommendations, please just ask!

Will my website work on mobile too?

Of course! In fact 57% of website users say they won’t recommend a business with a poorly designed mobile website. I won’t create a site that isn’t mobile friendly. I design websites to look & function beautifully on mobile devices and across all screen sizes so you can retain & convert more customers wherever they view your website.

Where will my website be hosted?

This depends on whether or not you choose to opt for one of my website maintenance plans. If you do, it will be hosted with my trusted hosting company where I keep an eye on all the client sites I manage for them if they choose to opt for the plan. If you don’t, I will still set you up with my trusted hosting comp[any but you’ll have your own account to manage things yourself.

What if I need help with my website later on down the line?

I’m here to help. Again, if you sign up to one of my website maintenance plans you’ll have me in your corner month after month taking care of everything on your site from security, updates and performance and you’ll get a certain amount of my time monthly to make edits or add content to your site. If you opt for one of the plans you’ll also get a discount off my hourly rate which is what I would charge for any further work to your site outside the plan or to those who haven’t signed up to the plan.

Latest  projects

From deep-dive brand strategy projects, brand transformations and brand revamps, to full branding and website transformations, take a peek at our latest projects.

Say goodbye to your

lacklustre website…

Your templated website isn’t doing your brand or business justice… Embark on a journey of discovery of your business foundations to build a personality packed brand and scroll-stopping website that’ll give you the confidence to show up for your business as unapologetically ‘you’ and draw in your ‘people’