Brand Transformations

When your out-of-date brand is no longer pulling its weight, it’s time for a personality-packed identity that actually works as hard as you do.

Imagine a scroll-stopping, personality-packed brand you’re proud to share, one that speaks to your dream clients and does the heavy lifting for your business. 

By going back to the foundations of what your business is all about, we can create a brand that stands out, speaks directly to all the right people and actually makes promoting your business fun again.

Brand Essentials

For businesses who want a strategic, well-designed brand but don’t need deep documentation or extensive refinement just yet.

What’s included:

  • Brand strategy session
  • Visual identity design including:
    • Logo family
    • Colour palette
    • Typography system
  • Core brand personality & values
  • Brand positioning and direction
  • Mini brand guidelines document to help you to use your brand confidently.

The transformation

You move from “this will do” to a brand that feels intentional, aligned, and professional without overcomplicating things. You’ll have a solid, considered brand that’s ready to grow with you.

Indicative investment

£1,500–£2000

Brand Upgrade

For established businesses ready to elevate, refine, or fully rebrand with clarity and confidence.

What’s included:

  • Deep-dive brand strategy session
  • Refined visual identity design including:
    • Expanded logo family
    • Colour palette
    • Typography system
    • Brand icons/ graphics
    • Brand assets including email signature and social media templates
    • Photography direction
  • Full Brand Book with clear usage guidance
  • Brand Tone of Voice Guide
  • Messaging direction across key touchpoints

The transformation

Your brand looks, sounds, and feels unmistakably you. Decisions become easier, consistency comes naturally, and your brand finally stands out visually and strategically.

Indicative investment

£2,500–£3000

Brand+Web  Takeover

For established businesses ready to elevate, refine, or fully rebrand with clarity and confidence and whose website no longer reflects the quality of their work.

What’s included:

Everything from the Brand Upgrade plus:

  • Website Goals Session
  • A strategically designed website
  • A navigation and content first approach
  • Full build of the site
  • Handover tutorials so you can make changes to content
  • Full access to your website for future edits
  • Access to me for full website maintenance and future edits to your site if you sign up for a website maintenance plan. Find out more here.

The transformation

Your brand and website work seamlessly together. You attract the right clients, communicate your value clearly, and finally have a website that supports your next stage of growth.

Indicative investment

£4,500–£8000+

 Don’t like being 

boxed in?

Me neither!

If there’s something custom you’re looking for that you can’t find here, get in touch and I we can chat about working together on your project.

I also offer these as add-ons to custom branding packages and as one off jobs:

 

  • Social media templates from £350
  • Printable stationery from £150
  • Email signature from £150
  • Marketing Assets from £350
  • Personal branding shoot from £450

The Website Revamp

You’ve got your brand in order, but your website needs help. In fact you’re downright ashamed to give people the link to it.

You’re done spending thankless hours tweaking your website and now it’s time for a rglow up. It’s time to hand over the baton!

Let’s rebuild your website from the ground up and make it the digital home your business deserves.

"We needed a completely new website and Katie at Studio Lago Design was recommended to us. We are really pleased with the personal service, attention to detail and care throughout the process. It was a great choice and our website looks fantastic."

Jason

Little Dinosaurs soft play

"Working with Katie at Studio Lago was a dream. I felt so seen and heard and well guided throughout the process. I had sort of an idea of what I wanted to build but Katie’s expertise made the whole experience enjoyable and easy. I’m in love with the final result.

There’s nothing like having someone understand and cheer on your vision whilst also being professional, efficient, reliable and trustworthy. I’d hire Katie’s services again in a heartbeat. Thank you Katie!"

Jimena

actor & author

“Katie’s proposal totally blew the others out of the water. She just totally spoke to me in a way the others hadn't.

The best part of working with Katie was her complete understanding of what I wanted to achieve.

Katie is almost as passionate about your business as you are and truly gets excited about its future”

Mary

Weddings by Mary

Katie really took the time to listen, ask the right questions and truly immerse herself in the essence of our business and she showed how much she cared the whole way through.

Her approach made us feel confident that we were in the hands of a professional who genuinely cared about our project. It gave us clarity and direction and we are so grateful!

Nicole & Marcela

Bossa Shoes

“I think Katie is a magic combination of being able to provide creative design and functionality. She was great at guiding a totally non-website-understanding human like me through the process and also really helped me understand why to do things in the way we did.

I love my new branding and website. It has given me renewed confidence in my business and I am massively grateful!"

Claire

Claire Owen Cakes

"So many people absolutely LOVE my branding and website! It has completely changed the way I personally look at my business having fallen out of love with it previously.

It's given my business a whole new lease of life and I got 3 new enquiries straight away after it launched!"

Sophie

Sophie lake weddings

“Katie created something that really feels like it represents me and my brand. It gives me so much confidence & motivation going forward to push my business forward.

The process of working together was so enjoyable because of the way Katie is and the end result is better than I could have imagined.”

Natalie

Natalie Lockwood Interiors

“The process of working with Katie was fabulous. From the get go she was on hand with any questions I had, which were very few because she was so thorough.

I now have a platform to share my resources and have a place to create courses and impact more students, in a way that I wasn’t able to before."

Niva

Learn English with Niva

I loved how the process of working with Katie took what I wanted and made it all happen, with a guiding hand to keep me on the path I had set.

What Katie offers is so much more than just a redesign and technical set up. It has revolutionised my business, and I’d love to see others be able to enjoy that too."

Carrie
Caritas cake design

A female led business, who I could see from the offset knew her stuff, Katie took the time to really get to know me and my business.

Katie was always really pro-active in helping me push the project over the line and encouraging me out of my comfort zone to have pictures taken, which really enhanced the end result."

Rachel

RT ADVANCE Consulting

I absolutely love the way Katie works. She genuinely took the time to understand what I wanted to achieve and guided me on how to achieve it.

Everything turned out better than I hoped. It was visually beautiful and Katie really helped me nail the content and I love the way she took what I was trying to say and made it clearer for my audience on my new website."

Nicola

Abstract Events

“Our website needed a refresh and some updates to content and Katie was the obvious choice because of her design skills.

Katie was easy to work with and quickly understood what we needed. The project was also really well organised, the redesigned website had made me look more professional and we now have up to date content"

Danni

D.O Digital Marketing

“My new website does a great job at highlighting the work I do, as well as showcasing my brand and personality too! It now makes it easier for perspective clients to understand the work I do, and how they can work with me in the future.

Katie was able to bring my website dreams to life, and made the whole process so easy and smooth!"

Ola

All Things Money

Your burning questions

Can you just design me a quick logo?

To be absolutely honest, no. There is a really good reason for this and it’s actually to help your business. This is where you really need to think about the bigger picture of your business and your brand.

Your brand is about so much more than just the visual stuff and your logo. Your brand is all about the experience you deliver and everything you do in your business, so a logo alone isn’t going to cut it. 

You can read more about the reasons why a logo alone won’t be enough to attract your dream clients in this blog post.

Should I invest in custom design if I'm new to business??

I don’t believe that every business should invest in custom design. It’s a big investment so I always want to make sure that you will be able to see a return on investment.

I recommend custom design to those that have been in businesses for at least 1 year and that have a clear understanding of their offerings and audience.

Do you offer bespoke quotes?

Absolutely, yes. If you don’t need everything listed in my packages, I’m more than happy to jump on a call and chat through a more bespoke offer.

How much will my branding cost?

If you pick one of my packages, this should act as a good benchmark on which to base the expected cost of your branding. If you do need package additions or anything extra, these will of course add to the price. Just get in touch if you have a more custom idea that will need custom pricing to match.

Can you help me with my website design too?

This is music to my ears! I love providing clients with the complete branding and website package and I’ll be happy to help you on this. You can find out more about the website design services I offer here.

How does payment work?

As a standard method of payment, I will need to take a 50% deposit payment on booking in your project and then the balance 50% payment on completion of the project. If you’d prefer to set up a payment plan, I offer flexible options which can be spread into up to 6 monthly payments. If you’d like to opt for an instalment plan, please just ask. My aim is to make paying for your project as simple and achievable as possible as I know it’s an investment that’s 100% worth it.

When can we get started on my branding project?

My availability to start new projects varies depending the number of current clients I have, but I typically book 1-3 months in advance.

Please bear in mind that most projects take 1-3 months to complete depending on their complexity, but also depending on your availability to have feedback calls and complete the tasks necessary for you for the project too.

What is brand strategy?

Brand strategy is a long-term plan designed to position your business where it needs to be. It’s about looking at your business and goals as a whole and seeing your branding as so much more than just a logo.

It’s about establishing both short and long term business goals to help you achieve success. I define brand strategy as the things you can’t see, but can feel and experience about a brand.

How do I book you for my branding project?

Get in touch and we can then book in for a discovery call to chat through your ideas, your goals and what your business really needs. I will create a bespoke proposal and once you are happy, contracts are signed and  the initial payment is made I am then all yours to get started on your branding project.

Why is branding so "expensive"?

Well, I suppose this depends on what you would see as expensive. It might be about your priorities. We work with ambitious businesses who want to get online, get seen and grow. This will mean that they may not have the time or the expertise to design and build a brand that coverts for their business and their time is better spent on growing their business and the things they actually love doing. A question right back at you… Which do you value more, your time or your money? If it’s your time, then we’d say you’re more likely to be happy to invest in a website designer to build a site using their expereince, expertise and knowledge. If you value your money more, then that’s where the option of DIYing your site is most likely the best option for you.

I offer bespoke payment plan options to make investing in your website much more manageable and accessible.

Latest  projects

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From deep-dive brand strategy projects, brand transformations and brand revamps, to full branding and website transformations, take a peek at our latest projects.

Step away from

brand shame…

Step away from brand shame and embark on a journey of discovery of your business origins to build a bold brand that’s packed to the rafters with personality, that tells your story, and allows you to run your business as unapologetically ‘you’.