Picture this: You walk into a shop, and within seconds, you're either hooked or ready to leave empty handed. Well, this is exactly the same for your website's homepage. The homepage hero section is the flashy front row seat that can make or break the show. It’s the bit at the top of your homepage that will do all the hard work when visitors first land on your site. Here’s why the homepage hero...

I’ve seen my fair share of websites that don’t pull their weight for business owners in my time, and I'm here to spill the beans on some of the most common website mistakes I've seen in my design adventures. Plus, I'll throw in some expert tips on how to fix them. So, I’m laying these out so you don’t make those same mistakes… Mistake #1: Lack of clarity on your offer Ever visited a website and...

I’ve created a lot of websites for different kinds of creative service providers, and while every client and business is unique, there are a few things that ring true every time. All the clients I create websites for want to attract more of their ‘people’ and elevate their businesses whilst assessing their services and raising their prices. So,  I'm here to spill the beans on a topic near and...

Today I’m tackling the big question, “Do I really need a website for my business?” You might know that websites are important, but not that important for you and your type of business. Maybe you know that websites work for other businesses but you might still be thinking one isn’t needed for you. Are you thinking you can get by without one and just sell things for free on social media or Etsy?...

Keeping a consistent flow of fresh content for your business can feel like a massive challenge, but with a bit of creativity and planning, you can avoid running out of content ideas. Here's a roadmap to ensure you always have engaging content to share: Understand Your Audience: Know your target audience inside out. What are their interests, pain points, and preferences? Understanding them will...

I know it might seem like the world is all about social media and instant messaging these days, but guess what? Having a website for your small business is still as essential as ever, and I'm here to break down all the reasons why. And it’s not just because I’m a branding and website designer that I’m telling you this, but as a fellow business owner. Having been in the website design game for...

I see you're on the brink of a digital journey, ready to venture into the vast realm of online presence. Before you don your tech armor and plunge into the world of DIY website creation, allow me, a battle-hardened website designer, to shed some light on why this might not be the best strategy for your business. Grab a seat, and let's delve into the reasons why you should think twice before...

Your website is the face of your business – it's like your digital storefront, open 24/7, welcoming potential customers and potentially from all corners of the globe. There are now endless possibilities for creating websites and taking the DIY route is a popular, low-cost option. But is putting together your own website and hoping for the best such a good idea?   Would you buy from your...

A well-designed website can work wonders for businesses of all sizes. Whether you're a small service based business or a growing online enterprise, having a killer website can be a game-changer. So, let's getinto how a well-designed website can give your business the boost it deserves.   First Impressions Matter Picture this: a potential customer hears about your business, and the first...

I've got news for you: blogging is still rocking the digital world in 2023! Yep, you heard that right – it's not an old-school trend; it's a tried-and-tested method to build your brand, connect with your audience, and increase your online presence. It’s worked so well in helping me grow my business, so I want to share all the tips with you on how it can help you build yours too.   Why...