Claire Owen Cakes
A wedding cake artist operating in London and Sussex, specialising in bespoke, artistic cake designs for weddings and events. The client sought a professional brand identity that accurately reflected the creativity, craftsmanship, and elegance of her work.
Service
Brand + Website Transformation
The Brief
The client required a comprehensive brand identity to communicate her artistic style and high-quality offerings. The goal was to create a cohesive visual presence that could be applied consistently across marketing materials, social media, and client communications.
The Approach
I looked into the wedding and luxury cake market, researched competitors, and explored the target audience to guide the brand strategy. Then I experimented with moodboards, colour palettes, and typography to define the brandās tone, style, and personality.
The Solution
-Designed a full visual identity, including logo, colour palette, typography, and brand guidelines.
-Produced mockups to show how the brand could be applied across marketing materials, social media, and event collateral.
-Developed a cohesive and flexible visual style that reflects the clientās artistic work and can evolve as the business grows.
The Outcome
The newly developed brand identity provides the client with a polished and professional visual presence that reflects her artistry and craftsmanship. It positions the wedding cake artist effectively within the London and Sussex luxury wedding market, enhancing recognition and client engagement.
See it in the wild:
āI was attracted to working with Katie partly because of her experience of working in my industry, but also her strong design aesthetic which I loved. Katie is also extremely personable, knowledgeable, professional and organised.
I really enjoyed the process of working on my branding and website with Katie. She made something that could have felt like a chore truly enjoyable and went above and beyond to ensure that the final product was exactly what I wanted.
I think Katie is a magic combination of being able to provide creative design and functionality ā she is great at guiding a totally non-website-understanding human like me through the process and also really helped me understand why to do things in the way we did.
I love my new branding and website. It has given me renewed confidence in my business and I am massively grateful!”
Claire
Claire Owen Cakes
Are you looking for…
- Renewed confidence in your business?
- Total brand clarity giving you the tools you need to show up as you, unapologetically.
- The confidence to grow your credibility and authority and get results.
- A personality packed brand that pops and speaks directly to the right people, while repelling the wrong ones.
- A trusted branding copilot to guide you through the process.
Your brand is your single greatest weapon in business. Let’s help you create one that stands out.
