Katie Lake Volcof of Studio Lago Design

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I’m looking forward to chatting to you all about life, business and how we might be able to collaborate!

In the meantime, follow me over on socials or find out more about my branding and design tips, guidance and inspiration on the blog.

The latest on the blog

The latest on the blog

Designing at desktop computer aerial view- Studio Lago Design

“I don’t need a website” (and other stories you’re telling yourself)

Ok I get it. The first thing you’re thinking is “Well of course you’re going to tell me I need a website if you run a business creating websites for businesses”. And of course I am, but not for the reasons you might think. I am a branding and website designer, but I’m also a female founder and business owner just like you. I know what it’s like to run a business and to feel all the struggles...
Studio Lago Design Malarkey Cakes Website mock up

5 steps to building an authentic brand

The word ‘authentic’ seems to get bandied around a lot and as business owners we have been told time and time again that it’s more and more important to be authentic in business. I know from personal experience this is definitely true. The more you allow yourself to just ‘be yourself’ the more you attract people. The part I genuinely believe people fear about it though, is that by attracting,...
Katie Lake Volcof of Studio Lago Design

How to identify your core brand values

Ok firstly, why should you identify your core brand values? Well, you’ll no doubt have heard a lot of talk about attracting your ideal customers and you might be wondering how on earth you actually do this. If you feel you’re not attracting the right kind of clients, then this is for you. A lot of business owners might be under the impression that revamping their visual branding (logo, colours)...

My Core Business Values and why they’re so important

I’ve been on a journey of rediscovery in my own business recently. This is a journey I take my clients on when they work with me on elevating their business. We look at bringing things back to basics and look at the very foundations of your business and its reason to be.   Without this process, I can’t create a strategic brand. A brand with purpose and connection to your ideal clients needs...

5 Simple ways to drive more traffic to your website

You’ve got a website, and that’s the first step. But, in an ocean of billions of websites, how will people know it’s actually there unless you tell them? Having a website is just the beginning, but no one will know about it or remember to go there unless you tell them to. Not just once, or twice, but continuously and consistently and in a number of different ways. The great news is, I've got...

Why your website is never ‘finished’

As a service based business, a website is one of the most powerful parts of your marketing strategy you can possibly have. Creating a website is no mean feat. And whether you created your own site, or worked with a designer to create it, you’ll know that it takes time and effort to make it happen. But there a number of reasons why a business website should never be seen as finished. It can be...
Designing at desktop computer aerial view- Studio Lago Design

How to boost your website’s conversion rates

If you're reading this, you probably have a website already but are struggling to convert those visitors into loyal customers. Boosting your website conversion rates doesn't have to be rocket science. It’s actually all about getting inside the head of those you want to serve. Let me tell you how… Know your people Before we dive into tactics and strategies, let's talk about the basics....

5 ways to book more clients through your website

If you're looking to ramp up your client bookings through your website, you've come to the right place. I've got some killer strategies to share with you, so, grab a coffee or a cup of whatever you fancy, take a seat, and let's dive into these five strategies to turn your website into a client-booking machine. Showcase your skills with a stunning portfolio You're a creative service provider, so...

What your business is missing by not having a website

Let's cut to the chase: not having a website for your business today is like trying to win a marathon with one shoe missing. As a website designer, I've seen how a well-crafted website can turbocharge a business, and it pains me to see some businesses still on the sidelines.  I’m not just a website designer but also a consumer, just like you and just like your ideal clients. I know that when I...
Studio Lago Design Malarkey Cakes Website mock up

What Websites Need Now: Staying Ahead in the Digital Game

As a business owner, you’ll already know, the internet is a bit of a jungle. And it keeps evolving, and if you're not careful, you might get lost in the digital undergrowth. So, you might be wondering "What do websites need to thrive in this ever-changing online landscape?" Let’s take a look at how you can make sure you stay ahead of the game and that your website stands out. Fast Load Speed...