Sophie Lake Weddings
A London-based documentary wedding photographer specialising in capturing authentic, fun, and heartfelt moments. She wanted a refreshed online presence to better showcase her unique photography style and attract couples who valued natural storytelling over posed portraits.
Service
Brand + Website Transformation
The Brief
The client needed a refreshed brand identity and portfolio website that reflected her playful, vibrant photography style. The previous site felt static and did not fully convey the personality of her work, making it harder to connect with potential clients.
The Approach
I began by reviewing her existing website, portfolio, and social media to understand her style, tone, and target audience. The goal was to create a brand and website that felt lively, approachable, and personal, while clearly communicating her services and portfolio. I mapped out user journeys for couples discovering her work, exploring galleries, and contacting her for bookings.
The Solution
-I developed a refreshed visual identity including a playful logo, colour palette, and typography system that reflected her fun and approachable style.
-I redesigned the portfolio website with a clean, image-forward layout to showcase weddings and photography series.
– Structured site navigation around Portfolio, About, Services, and Contact, with seamless gallery browsing.
-Integrated contact and enquiry forms for easy client communication.
-Ensured responsive design for mobile and tablet viewing, optimised images for fast loading, and added subtle motion effects to enhance storytelling.
The Outcome
The refreshed brand and website successfully captured Sophieās personality and style, giving couples an immediate sense of her approach. The site improved engagement, encouraged more enquiries, and helped position her as a standout documentary wedding photographer in Londonās competitive market. This included three new enquiries as soon as the new site was launched.
“Working with Katie, I was able to take a step back and really evaluate how I wanted my business to come across, what I wanted to say and how I wanted to stand out by thinking about my voice and the way I wanted to present to the digital world and my future clients.
Katie’s vision and creative style is very similar to mine and I really love the way her process really forced me to think about my business in ways I hadn’t ever done before.
Katie is fantastic to work with! Organised, professional, prompt, meticulous with the little details, so creative and she wants to help and teach people about how they can use what she’s created instead of sending them off with no plan! Katie has her client’s backs!
People absolutely LOVE my website and branding! It has completely changed the way I personally look at my business having fallen out of love with it previously. It’s given it a whole new lease of life and I got 3 new enquiries straight away after it launched!”
Sophie
Sophie Lake Weddings
Are you looking for…
- Renewed confidence in your business?
- A brand copilot that’s organised, meticulous, professional and wants the absolute best results for your business?
- To take your business on a journey of rediscovery that’ll help you reignite that passion and help you fall back in love with it.
- A personality packed brand that pops and speaks directly to the right people.
Your brand is your single greatest weapon in business. Let’s help you create one that stands out.
