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Katie Lake Volcof of Studio Lago Design

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The latest on the blog

The latest on the blog

Learnings from my own rebrand

Some would announce their new look... Their new brand, logo and website. I'm here to announce a hell of a lot more than that. I'm reaching the crescendo in what has been months of researching, planning and learning, taking a deep dive into the ins and outs of how I run my business and what it's all about. Why a rebrand and why now? At the end of last year, I found myself at a place in my...

How to beat brand shame

I speak to a lot of business owners who tell me a similar story… They are ashamed of their brand and they just don’t feel it’s doing its job for their business by attracting the right people. Maybe you fit into one of the below: You created your brand yourself right at the beginning of your business Your brand was created for you but without any strategy behind it and it doesn't speak to the...

What you need to stand out online to all the right people

I get it. All the online gurus are shouting about this one big thing that you need to help your business stand out online. Courses, workshops, masterclasses and cookie cutter solutions to help you achieve the nirvana of the online presence. So, I want to start this post by saying that that’s not what I’ll be offering around here. If it was that easy and quick, we’d all be rolling in it and you...
Studio Lago Design business card front and back

Why you need brand guidelines

You know how there are just some brands that feel like they “work”? Like when you walk into your favourite shop and things just feel aligned? That thing that makes you love it so much shines through, but you can’t always put your finger on what it is… Or when you discover a new coffee shop that leaves you wanting more. Is it the way the staff greet you? The cosy feeling the environment of the...
Designing at desktop computer aerial view- Studio Lago Design

“I don’t need a website” (and other stories you’re telling yourself)

Ok I get it. The first thing you’re thinking is “Well of course you’re going to tell me I need a website if you run a business creating websites for businesses”. And of course I am, but not for the reasons you might think. I am a branding and website designer, but I’m also a female founder and business owner just like you. I know what it’s like to run a business and to feel all the struggles...
Studio Lago Design Malarkey Cakes Website mock up

5 steps to building an authentic brand

The word ‘authentic’ seems to get bandied around a lot and as business owners we have been told time and time again that it’s more and more important to be authentic in business. I know from personal experience this is definitely true. The more you allow yourself to just ‘be yourself’ the more you attract people. The part I genuinely believe people fear about it though, is that by attracting,...
Katie Lake Volcof of Studio Lago Design

How to identify your core brand values

Ok firstly, why should you identify your core brand values? Well, you’ll no doubt have heard a lot of talk about attracting your ideal customers and you might be wondering how on earth you actually do this. If you feel you’re not attracting the right kind of clients, then this is for you. A lot of business owners might be under the impression that revamping their visual branding (logo, colours)...

My Core Business Values and why they’re so important

I’ve been on a journey of rediscovery in my own business recently. This is a journey I take my clients on when they work with me on elevating their business. We look at bringing things back to basics and look at the very foundations of your business and its reason to be.   Without this process, I can’t create a strategic brand. A brand with purpose and connection to your ideal clients needs...

5 Simple ways to drive more traffic to your website

You’ve got a website, and that’s the first step. But, in an ocean of billions of websites, how will people know it’s actually there unless you tell them? Having a website is just the beginning, but no one will know about it or remember to go there unless you tell them to. Not just once, or twice, but continuously and consistently and in a number of different ways. The great news is, I've got...

Why your website is never ‘finished’

As a service based business, a website is one of the most powerful parts of your marketing strategy you can possibly have. Creating a website is no mean feat. And whether you created your own site, or worked with a designer to create it, you’ll know that it takes time and effort to make it happen. But there a number of reasons why a business website should never be seen as finished. It can be...