Abstract Events
A London-based independent creative event stylist specialising in weddings, private celebrations, and brand events.
Service
Website Transformation
The Brief
The client needed a modern website to showcase their styling work, attract new clients, and position themselves as a premium service provider. The site had to highlight their portfolio, reflect their visual aesthetic, and make it easy for potential clients to enquire about services.
The Approach
I began by reviewing the clientās existing brand materials and portfolio photography, mapping out key user journeys for potential clients. The design direction focused on balancing visual storytelling with functionality, ensuring the site would feel both aspirational and user-friendly.
The Solution
-Designed a clean, minimal portfolio layout that placed emphasis on photography and storytelling.
-Built a responsive website in WordPress for easy client management.
-Developed dedicated service pages (weddings and events).
-Integrated enquiry form and integration with social media channels.
The Outcome
The new website elevated the stylistās online presence, communicated their premium aesthetic, and simplified the booking process. As a result, the client reported an increase in qualified enquiries and stronger positioning in the competitive London events market.
See it in the wild:
“Katie showed genuine interest in what I wanted to achieve and did everything possible to make sure I was happy and comfortable with the whole process.
Katie has an eye for detail and patience with changes and anything I wasnāt sure about. She was clear and open in all communication we had throughout the process.
Everything turned out better than I hoped. It was visually beautiful and Katie really helped me nail the content and I love the way she took what I was trying to say and made it clearer for my audience and how it worked alongside everything on the website.
I absolutely love the way Katie works. I’d highly recommend her because she genuinely took the time to understand what I wanted to achieve and guided me on how to achieve this. She also really took the time to make my brand what I wanted it to be visually!”
Nicola
Abstract Events
Are you looking for…
- Renewed confidence in your business?
- Total brand clarity giving you the tools you need to show up as you, unapologetically.
- The confidence to grow your credibility and authority and get results.
- A strategist who will help you dig deep to find how to truly connect with your audience and create. abrand and website that works.
Working with female business owners like you who are ready to stand put online and move closer to achieving your goals.
