Personality-packed branding design
Designing stand-out websites for businesses who are ready to grow big
Bold & vibrant branding that tells the story behind you and your business.
Successful brands aren’t just about logos and colour palettes. A powerful brand has a human side that tells a story and creates an emotional connection with its audience.
I help businesses like yours create brands that have an impact, tell a story and that feel authentic and come from the soul. Let’s dig deep to rediscover the narrative, tell the tale of your business as it should be told and to create a visual identity that’ll set your business apart.
Brand Starter
Make your mark by creating a personaility-packed brand that’ll turn the heads of your dream customers and keep them coming back form more.
If you’re just getting going with your business or you feel like your branding lacks consistency, we’ll collaborate to create an identity to help you stand out in your niche and help your business become instantly recognisable.
What's included in 'Brand Starter'?
- Primary logo
- Icon logo
- Colour Palette
- Typography
- Mood board
- Brand guidelines and strategy document
Package additions
- Business Card: From £150 + printing charges
- Digital business card: From £150
- Social media graphics: From £95
- Postcard design: From £150
- Sticker design: From £95
- Personal branding shoot: From £400
- Add the ‘Get Online’ or ‘Elevate Online’ package to get a complete branding and web package. Get more details on the website packages here.
Investment
The investment in marking your mark with this package is from £695. Payment plans are available.
(Please note that any printing costs and font and image licences are not included.)
Things to consider
- To create a successful brand for your business I will ask you to dig deep. This will mean I will need your input in the form of answering questions about your business for a brand questionnaire so I can create your branding lead by a strategy.
- If you need your website designed too, that’s something I can help you with too (*please see package additions).
Brand Essentials
You’re looking for a strong brand and website that’ll work as a digital home for your business for the long haul. You’re in the early stages of your business or you’ve been going for a few of years and you’re ready to grow big.
Working collaboratively with me, we’ll create a bold brand that will raise your profile and the perfect website for your business that reaches your goals and turns the heads of your perfect customers.
This package is perfect for businesses who need the complete package and areready to invest in an all-singing-all-dancing customised site that works to do the heavy lifting for them.
What's included in 'Brand Essentials'?
-
Primary logo
-
Secondary logo
-
Logo mark Icon
-
Colour Palette
-
Typography
-
Brand Graphics
-
Mood board
-
Brand guidelines document
-
Brand Strategy Document
-
Online Brand Strategy session
-
Social media graphics to celebrate your launch day
-
1x print asset (*see package additions)
-
1x digital or social media asset (*see package additions)
Package additions
- Business Card: From £150 + printing charges
- Digital business card: From £150
- Social media graphics: From £95
- Postcard design: From £150
- Sticker design: From £95
- Personal branding shoot: From £400
- Add the ‘Get Online’ or ‘Elevate Online’ package to get a complete branding and web package. Get more details on the website packages here.
Investment
The investment in marking your mark with this package is from £1695. Payment plans are available.
(Please note that any printing costs and font and image licences are not included.)
Things to consider
- To create a successful brand for your business I will ask you to dig deep. This will mean I will need your input in the form of answering questions about your business for a brand questionnaire so I can create your branding lead by a strategy.
- If you need your website designed too, that’s something I can help you with too (*please see package additions).
Not sure where you fit in to one of the above packages?
As people, we’re not built to fit in and neither should your business. If you’re not sure which package is best suited to you, your goals, your business needs and your budget right now, just let me know.
Every business is unique so all of the projects we do are too. Tell me more about what you’re looking for and we’ll hop on a call to talk more about the details and we’ll put something bespoke together for you.
The Branding Design Process
Discovery
Once you’re on board, we’ll book in for our Brand Strategy session to start uncovering everything there is to know about your business.
I’ll ask you to dig deep to complete a branding questionnaire taking things back to baiscs so we can discover the story behind your business and your goals.
Strategy
Next, we’ll have your brand strategy session. We’ll begin to build on the foundations of your brand revealing your true purpose and locating your guiding north star. We’ll look at how we can target your ideal customers and the messaging needed to attract them and convert them in to loyal paying customers and keep them as part of your community.
Ideas
Here I’ll begin to translate your business’ vision, purpose and mission from your brand strategy into a more tangeable visual identity and set up the art direction for your project looking at the overall look and feel of your brand’s personality as well as specific brand assets including colour palettes, typography and logos.
Design
Working closely with you throughout the process, I’ll develop your brand identity into a storytelling superpower that’ll help set your business apart from all the rest. Once everything is tweaked and refined and any additional brand collateral like business cards or graphics are completed too, we’ll be ready to launch your shiny new brand into the world.
The Website Design Process
The Website Design Process
Not your average design service…
One
I’ll work with you like a VIP throughout the project. I’m a firm believer in great communication and collaboration so you’ll get regular updates throughout the project and have a clear project timeline so you know exactly where we’re at at each stage of the process.
Two
The all in one treatment- I offer a unique blend of strategy and design all wrapped up in one package. You’ll also go through comprehensive questionnaires and strategy sessions to help you gather all information needed to get clarity around your brand and your vision.
Three
I won’t just leave you hanging after the project is done. You’ll get Personalised video walkthrough presentations, trainings and guides for best practices to help you easily use your brand assets. I’ll also be on hand with support post project too.
Not ready for the full branding design experience just yet?
I get it. Investing in your branding can feel like a lot. You might not be ready yet, feel like you need to do more research, or simply learn more about what the process of working with a branding and website designer involves. I’ve got you covered.
I’ve got a ton of advice and tricks up my sleeve to help businesses like yours. You can find answers to a load of questions about branding and websites over on the weekly blog. Or sign up to the list and you’ll get them directly to your inbox every week.
Want to know more about the finer details?
You’ve got questions and I have answers! Knowing what you need to know before you go ahead can feel overwhelming. We want to make the process as smooth and easy for you as possible if you choose us to work with you on your project.
We get asked many a question, but here I’ve put together some of my top FAQs so you can learn more about the process, peel back the curtain on how I work and see what is needed from you too. If your question isn’t covered here or you want to ask me anything, big or small, please just ask!
Can you just design me a quick logo?
To be absolutely honest, no. There is a really good reason for this and it’s actually to help your business, not to try and be difficult or to try and make more money from you. This is where you really need to think about the bigger picture of your business and your brand.
Your brand is about so much more than just the visual stuff and your logo. Your brand is all about the experience you deliver and everything you do in your business, so a logo alone isn’t going to cut it. What’s more, you’ll need to be present across so many different online touch points, some of which will require much more than just a logo. Think about your Instagram feed for example. This needs to visually represent your brand, but you can’t be simply posting images of your logo every day. That’s why your brand will need to include a colour palette, a look and feel, a style of photography, a mood, a voice, and probably feature images of you and your team if you have one, to add a face to your brand.
You can read more about the reasons why a logo alone won’t be enough to attract your dream clients in this blog post.
Can you create custom brand packages?
Absolutely. I encourage you to go for a more bespoke brand package and on our discovery call, we will go through exactly what requirements you and your business have in terms of branding because every single business is different and what will work for one may not serve another.
We’ll look at things like whether you’re an online business, in which case you might not have a need for business cards, but an email signature would be important, or if you meet a lot of potential clients face to face, then physical printed branding material will be necessary. Maybe you’re a food business and need packaging, or a product based business that needs branded stickers for your shipping boxes, it’s all possible and can be completely tailored to your needs.
How much will my branding cost?
If you pick one of my packages, this should act as a good benchmark on which to base the expected cost of your branding. If you do need package additions or anything extra, these will of course add to the price. Just get in touch if you have a more custom idea that will need custom pricing to match.
Can you help me with my website design too?
This is music to my ears! I love providing clients with the complete branding and website package and I’ll be happy to help you on this. You can find out more about the website design services I offer here.
Do you offer payment plans?
Yes, of course. I will always take a 50% payment on booking in your project and then the balance 50% payment on completion of the project, but if your need to break down payments further into more manageable payments, then just ask. My aim is to make paying for your project as simple and achievable as possible as I know it’s an investment that’s 100% worth it.
How will you deliver my branding?
Once we have finalised all the elements of your branding project and the final payment has been made, I will send all your documents over to your Google Drive where you can use them as you need to and continue to store them.
How can I use my branding?
It’s completely up to you how you’d like to use your branding and whether you’d like me to help you further with this. I will supply you with all the branding files you need to continue using your branding across all the platforms you’ll need to use. I can help you by further creating layouts for specific touch points online including social media and email marketing and I can create additional printed items for your business. I also offer social media templates that will help keep your business on brand across all the platforms you use online. I’ll set you up on Canva empowering you or one of your team to use these templates and to create anything you need whilst keeping it all on brand.
How will we keep track of the project?
I use Asana and absolutely swear by it. Asana is a project management tool that helps me keep in constant contact with my clients throughout the process of working with them. Working with my clients is a collaborative process and Asana is a great platform to set up and manage tasks. You can also message within Asana meaning no emails getting lost or information getting confused along the way.
When can we get started on my branding project?
My availability to start new projects varies depending the number of current clients I have, but I typically book 1-3 months in advance. please bear in mind that most projects take 1-3 months to complete depending on their complexity, but also depending on your availability to have feedback calls and complete the tasks necessary for you for the project too.
How can I book you for my branding project?
Get in touch and we can then book in for a discovery call to chat through your ideas, your goals and what your business really needs. I will create a bespoke proposal and once you are happy, contracts are signed and the initial payment is made I am then all yours to get started on your branding project.
Why is branding so "expensive"?
Well, I suppose this depends on what you would see as expensive. It might be about your priorities. We work with ambitious businesses who want to get online, get seen and grow. This will mean that they may not have the time or the expertise to design and build a brand that coverts for their business and their time is better spent on growing their business and the things they actually love doing. A question right back at you… Which do you value more, your time or your money? If it’s your time, then we’d say you’re more likely to be happy to invest in a website designer to build a site using their expereince, expertise and knowledge. If you value your money more, then that’s where the option of DIYing your site is most likely the best option for you.
I offer bespoke payment plan options to make investing in your website much more manageable and accessible.
Abstract Events
WEBSITE DESIGN & DEVELOPMENT
Claire Owen Cakes
BRANDING | WEBSITE DESIGN & DEVELOPMENT
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