DO Digital Marketing
A London-based marketing agency specialising in fashion and lifestyle eCommerce brands. They provide digital strategy, paid media management, and creative content services for established fashion retailers and emerging online brands.
Service
Website Transformation
The Brief
The client needed a refreshed website to better reflect their expertise and appeal to fashion eCommerce clients. Their existing site was outdated, lacked visual impact, and did not effectively showcase their results-driven campaigns or client success stories.
The Approach
I began with a content and design audit of the existing site, identifying areas that were visually outdated and structurally unclear. The goal was to elevate the brandās digital presence with a sleek, fashion-forward design while improving usability for potential clients. I mapped out user journeys focused on two key audiences: fashion start-ups looking for growth and established brands seeking advanced marketing support.
The Solution
-Redesigned the site with a modern, editorial-inspired layout that aligned with fashion industry aesthetics.
-Highlighted case studies with strong visuals, campaign outcomes, and client testimonials to build credibility.
-Structured clear service pages for Paid Media, Content & Creative, and Strategy.
-Optimised site navigation and CTAs for lead generation.
-Built the refreshed website on WordPresswith responsive, mobile-first design and optimised performance.
The Outcome
The refreshed website repositioned the agency as a premium, fashion-savvy marketing partner. By combining bold visuals with a refined layout, the site better resonated with fashion eCommerce clients and provided a stronger showcase for their work. Following launch, the client reported an increase in inbound leads and improved engagement from fashion brands exploring their services.
See it in the wild:
āOur website needed a refresh and some updates to content and Katie was the obvious choice because of her design skills.
Katie was easy to work with and quickly understood what we needed.
The project was also really well organised, the redesigned website has made us look so much more professional and we now have up to date content.“
Danni
DO Digital Marketing
Are you looking for…
- Renewed confidence in your online presence with a website that tells your story?
- Total brand clarity giving you the tools you need to show up as you, unapologetically.
- The confidence to grow your credibility and authority and get results.
- A personality packed brand that pops and speaks directly to the right people, while repelling the wrong ones.
- A trusted branding copilot to guide you through the process.
Your brand is your single greatest weapon in business. Let’s help you create one that stands out.
