Jo Edge Social
A social media marketing strategist seeking to establish a professional brand identity that communicates expertise, creativity, and strategic insight. The client wanted a brand that could be applied consistently across digital platforms and help her business stand out in saturated market to her ideal customers.
Service
Brand + Website Transformation
The Brief
The aim was to create a clear, consistent brand identity and a website that showed off her skills, services, and results. She needed something that made her stand out in a crowded industry and gave potential clients confidence in her expertise.
The Approach
I looked into the social media and digital marketing space to see what competitors were doing and what her target audience expected. From there, I pulled together moodboards, colour palettes, and fonts to set the right tone. For the website, I kept the layout clean and easy to navigate, with space to highlight case studies, services, and client testimonials.
The Outcome
The new brand and website gave her a professional but approachable look that reflects her personality and expertise. It made it easier to win over new clients, showcase results, and stand out from other strategists in the space.
See it in the wild:
“Before I worked with Katie, my branding and website looked out of date and tired and didn’t really reflect me or my business anymore.
Now I love it! Katie completely got the look and feel that I was hoping for and now I’m very happy and proud to point people towards my website and immerse myself and my business in my new and refreshed branding colours which are spot on. I feel like I now have the outward-facing branding that I really wanted and that reflects me and my business perfectly.
Katie really takes the time to delve into what you and your business are all about so she has a sound understanding of the services you offer and the target audience you want to reach. I always felt that she was really listening to what I was hoping to achieve and very quickly grasped the look and feel that I wanted. She is an absolute dream to work with and I 100% trust her expert guidance and advice.
I’m extremely happy with everything and so pleased with the end result. Katie is a superstar!
Jo
Jo Edge Social
Are you looking for…
- An (over)enthusiastic brand and business wingwoman who will get (almost) as excited about the future of your business as you are?
- A guide to help you step out of your comfort zone to grow your business (as you know that’s where the magic really happens!)
- A brand and website that aligns with all the right people and pulls them into your world.
- A personality packed brand that pops and speaks directly to the right people, while repelling the wrong ones.
- A new lease of life for you and your business?
Let’s take you on a journey of rediscovery and dig deep to bring out your special sauce and share it with the world as it deserves!
