RT Advance Consulting
A UK-based HR and employment law consultant offering legal advice, HR support, and workplace training to small and mid-sized businesses. She wanted to establish a stronger digital presence to grow her client base and position herself as a trusted professional partner.
Service
Brand + Website Transformation
The Brief
The client needed a professional brand identity and website that would communicate credibility, expertise, and approachability. The platform had to showcase her services, highlight her professional background, and make it easy for businesses to enquire about consultations.
The Approach
I started by analysing competitor websites in the HR and legal consultancy space to identify opportunities for differentiation. Through brand workshops, we defined her positioning as a consultant who combines legal expertise with practical, people-first HR solutions. The design direction needed to balance professionalism with accessibility to appeal to both business owners and HR managers.
The Solution
-Developed a brand identity including logo, colour palette, and typography system that communicated professionalism, clarity, and trust.
-Designed a responsive website structured around her core services: Employment Law Advice, HR Consultancy, and Training & Workshops.
-Created a professional About page showcasing qualifications, experience, and approach.
-Integrated a streamlined contact and consultation booking form.
-Integration with email marketing platform for audeince growth.
-Built in SEO-ready content structure with blog functionality for publishing HR/legal updates.
The Outcome
The new brand and website positioned the client as a credible and approachable HR and employment law consultant. The professional design instilled confidence in potential clients, while the clear service structure and booking functionality simplified the enquiry process. Post-launch, the client reported increased consultation requests and stronger visibility in her target market.
See it in the wild:
“As a female led business, who I could see from the offset knew her stuff, Katie was very friendly and supportive throughout.
She had a different feel to others on the market, Katie took the time to get to know me and my business.
So many things stood out about working with Katie. I didn’t know where to start, so to have someone come to me with ideas and suggestions, and to help research different products was invaluable.
Katie was always really pro-active in helping me push the project over the line and encouraging me out of my comfort zone to have photos taken, which really enhanced the end result.
Katie exceeded my expectations in every way! She made the process fun and went above and beyond at each stage to ensure I was happy with everything.”
Rachel
RT Advance Consulting
Are you looking for…
- Renewed confidence in your business?
- Total brand clarity giving you the tools you need to show up as you, unapologetically.
- The confidence to grow your credibility and authority and get results.
- A personality packed brand that pops and speaks directly to the right people, while repelling the wrong ones.
- A trusted branding copilot to guide you through the process.
Your brand is your single greatest weapon in business. Let’s help you create one that stands out.
