Weddings By Mary

A luxury, award-winning wedding planner operating in London and Essex, specialising in bespoke, high-end weddings. The client sought a brand identity that communicated elegance, creativity, and meticulous attention to detail.

Service

Brand + Website Transformation

The Brief

Mary needed a visual identity that captured her style – sophisticated but personal – and a website that showed off her weddings in a way that impressed couples right away. The goal was to create a polished, consistent presence that felt as seamless as the events she plans.

The Approach

I started by looking at other luxury wedding brands to see how they present themselves and what really speaks to couples in that market. From there, I pulled together inspiration boards, colour palettes, and typography options to capture a look that felt both elegant and personal to Mary. For the website, I mapped out a clean, easy-to-use structure that let her portfolio shine while making it simple for clients to find key details and get in touch.

The Solution

-Created a full brand identity with logo, colour palette, typography, and style guidelines that captured Mary’s elegant but approachable style.

-Designed and built a custom website that felt refined yet easy to use, with space to showcase her weddings, explain her services, and highlight glowing client testimonials.

-Developed visuals and mockups to show how the brand could extend across social media, marketing materials, and client touchpoints, ensuring everything felt consistent.

The Outcome

The newly developed brand identity provides Mary with a refined and sophisticated visual presence that accurately reflects her style and expertise. It positions the business effectively within the competitive London and Essex luxury wedding market, enhancing client recognition and engagement.

See it in the wild:

Weddingsbymary.co.uk