wordpress website designer

Designing stand-out websites for businesses who are ready to get online and grow big

Creating stand-out websites for businesses who are ready to get online and grow big

Studio Lago Katie Lake Image of me

When your dream clients click through to your website do they realise you’re a match made in heaven and want to instantly buy from you?

Does your website tell your people who you are, what you do and what your special sauce is? if not, we have a bit of a problem…

Studio Lago Desk

Just the ‘pretty’ isn’t enough

There are well over a billion websites out there and it takes your website visitors approximately 2.6 seconds to form their first impression of your site…

…so you need to make your website stand out and make that first impression count. I’m the first to hold my hands up and say I’m a sucker for pretty design. But that alone just isn’t going to cut it.

Considering the sea of competion out there, how can you make your website stand out and start attracting the right people? Well it comes down to creating a website that’s designed strategically, that focuses on your goals, stops your ideal clients in their tracks and has all the good looks too.

Studio Lago Design Katie Lake photo of me

wordpress website design services

01."Get me online"

You need a digital home for your business sharpish. You’re in the early stages of your business or you’ve been at it for a couple of years. You’ve had a go at DIYing your site but you’re over it.

Working collaboratively with me, instead of trying to figure it all out by yourself, we’ll create the perfect website for your business that reaches your goals and turns the heads of your dream customers.

This package is perfect for busy business owners who need a basic or starter website but aren’t ready to invest in an all-singing-all-dancing customised one just yet.

What's included in "Get me online"?
  • Up to 5 page WordPress website built out from one of my templates with pages suited to your business’ needs. Additional pages are possible, of course (* see add ons)
  • Mobile and tablet responsive design (goes without saying this is a must!)
  • A website questionnaire and strategy session to get clear on your website goals.
  • Project management via Asana to keep track of the project and to help you prepare content for the site.
  • A guide to help you with your website copy.
  • I’ll help get your website found on Google with on-page SEO including Yoast SEO plugin setup, Google Analytics setup and sitemap submission to Google Search Console
  • All the necessary legal pages including a privacy policy, terms and conditions and cookie policy and settings.
  • Video training so you can edit text and images on your site and add content with confidence.
  • 4 weeks of email support post project
  • 2 rounds of revisions
  • Ongoing support, edits and hosting if you choose one of my website maintenance packages (*see add ons).
Add ons
  • Extra pages– from £200 depending on details and design
  • Share your knowledge, build trust with your audience and improve your Google rankings by adding a blog to your website. From £350.
  • Build your fanbase, increase incoming leads and build your email list with social media links and a lead capture on your website- from £450
  • Ongoing support, edits and hosting if you choose one of my website maintenance packages– from £49 per month)
  • A website editorial review– stay in the driving seat with your website copy but have a pro copy writer help you edit it to help you say all the right things to your ideal clients – from £425
  • Keep your shopfront open 24/7 by selling your products online. Add an online store from £600.
  • Branding essentials package– get your branding designed too. You’ll get a special rate on my branding package when you book both projects together- from £500
How much it costs

The investment in getting your website online with this package is from £1995.

Of course, if your business and your current situation doesn’t exacly match what’s included in this package, get in touch and we can create something a bit more bespoke just for you.

(please note that the cost of your domain and hosting will be extra)

Things to consider
  • “Get me online” projects typically take 4-6 weeks to complete and I usually book out around 2-3 months in advance.
  • You’ll need to ideally have your branding and website copy done, and have brand images before we start on the project.
  • If you need your branding designed too, that’s something I can help you with too (*please see add ons)
  • If you don’t already have website copy or photography, I’d recommend booking your website design in for after that’s ready – and I’m happy to support you during that process, with resources and recommendations for other businesses who can help with your website copy and photography.
  • If you book in your website design in advance, we can get started with your  website once your copy and photography is perfect! If you have any questions about timelines or want recommendations for copywriters or photographers, just get in touch.

02."Level me up"

You might already have a website, but it’s time to take things up a notch (or several?) You’re ready to grow and start getting your website to do some more of the heavy lifting for you.

We’ll work together to strategically design and build a website that will start helping you do more and that reaches your goals and turns the heads of your dream customers.

This package is perfect for business owners who need a site that’s a little more custom than just the out-of-the-box basics to grow their business and give it a proper glow up.

What's included in "Level me up"?
  • Up to 8 page semi-custom WordPress website with pages suited to your business’ needs. Additional pages are possible, of course (* see add ons)
  • Mobile and tablet responsive design (goes without saying this is a must!)
  • A website questionnaire and strategy session to get clear on your website goals.
  • Share your knowledge, build trust with your audience and improve your Google rankings by adding a blog to your website.
  • Build your fanbase, increase incoming leads and build your email list with social media links and a lead capture on your website
  • Project management via Asana to keep track of the project and to help you prepare content for the site.
  • A guide to help you with your website copy.
  • I’ll help get your website found on Google with on-page SEO including Yoast SEO plugin setup, Google Analytics setup and sitemap submission to Google Search Console
  • All the necessary legal pages including a privacy policy, terms and conditions and cookie policy and settings.
  • Video training so you can edit text and images on your site and add content with confidence.
  • 4 weeks of email support post project
  • 2 rounds of revisions
  • Ongoing support, edits and hosting if you choose one of my website maintenance packages (*see add ons).
Add ons
  • Extra pages– from £200 depending on details and design
  • Ongoing support, edits and hosting if you choose one of my website maintenance packages– from £49 per month)
  • A website editorial review– stay in the driving seat with your website copy but have a pro copy writer help you edit it to help you say all the right things to your ideal clients – from £425
  • Get your website copy written for you for you. The complete website copy service from £950
  • Keep your shopfront open 24/7 by selling your products online. Add an online store from £600.
  • Branding essentials package– get your branding designed too. You’ll get a special rate on my branding package when you book both projects together- from £500
How much it costs

The investment in getting your website online with this package is from £3995.

(please note that the cost of your domain and hosting will be extra as well as any tech add ons that might be needed)

Things to consider
  • “Level me up” projects typically take 6-8 weeks to complete and I usually book out around 2-3 months in advance.
  • You’ll need to ideally have your branding and website copy done, and have brand images before we start on the project.
  • If you need your branding designed too, that’s something I can help you with too (*please see add ons
  • If you don’t already have website copy or photography, I’d recommend booking your website design in for after that’s ready – and I’m happy to support you during that process, with resources and recommendations for other businesses who can help with your website copy and photography.
  • If you book in your website design in advance, we can get started with your  website once your copy and photography is perfect! If you have any questions about timelines or want recommendations for copywriters or photographers, just get in touch.

 

 

When can we get started on my project?

My availability to start new projects varies depending the number of current clients I have, but I typically book 1-3 months in advance. please bear in mind that most projects take 1-3 months to complete.

03."The complete works"

You’re looking for a brand and website that’s  need a digital home for your business sharpish. You’re in the early stages of your business or you’ve been at it for a couple of years. You’ve had a go at DIYing your site but you’re over it.

Working collaboratively with me, instead of trying to figure it all out by yourself, we’ll create the perfect website for your business that reaches your goals and turns the heads of your dream customers.

This package is perfect for busy business owners who need a basic or starter website but aren’t ready to invest in an all-singing-all-dancing customised one just yet.

What's included in "The complete works"?
  • Up to 15 page completely custom WordPress website with pages suited to your business’ needs. Additional pages are possible, of course (* see add ons)
  • Mobile and tablet responsive design (goes without saying this is a must!)
  • A website questionnaire and strategy session to get clear on your website goals.
  • Share your knowledge, build trust with your audience and improve your Google rankings by adding a blog to your website.
  • Build your fanbase, increase incoming leads and build your email list with social media links and a lead capture on your website
  • Project management via Asana to keep track of the project and to help you prepare content for the site.
  • A website editorial review– stay in the driving seat with your website copy but have my pro copy writer help you edit it to help you say all the right things to your ideal clients
  • I’ll help get your website found on Google with on-page SEO including Yoast SEO plugin setup, Google Analytics setup and sitemap submission to Google Search Console
  • All the necessary legal pages including a privacy policy, terms and conditions and cookie policy and settings.
  • Video training so you can edit text and images on your site and add content with confidence.
  • 4 weeks of email support post project
  • 2 rounds of revisions
  • Ongoing support, edits and hosting if you choose one of my website maintenance packages (*see add ons).
Add ons
  • Extra pages– from £200 depending on details and design
  • Share your knowledge, build trust with your audience and improve your Google rankings by adding a blog to your website. From £350.
  • Build your fanbase, increase incoming leads and build your email list with social media links and a lead capture on your website- from £450
  • Ongoing support, edits and hosting if you choose one of my website maintenance packages– from £49 per month)
  • Get your website copy written for you for you. The complete website copy service from £950
  • Keep your shopfront open 24/7 by selling your products online. Add an online store from £600.
  • Branding essentials package– get your branding designed too. You’ll get a special rate on my branding package when you book both projects together- from £500
How much it costs

The investment in getting your website online with this package is from £6995.

Of course if your business and your current situation doesn’t exactly match what’s included in this package, get in touch and we can create something a bit more bespoke just for you.

(please note that the cost of your domain and hosting will be extra)

Things to consider
  • “Get me online” projects typically take 8-12 weeks to complete and I usually book out around 2-3 months in advance.
  • You’ll need to ideally have your branding and website copy done, and have brand images before we start on the project.
  • If you need your branding designed too, that’s something I can help you with too (*please see add ons)
  • If you don’t already have website copy or photography, I’d recommend booking your website design in for after that’s ready – and I’m happy to support you during that process, with resources and recommendations for other businesses who can help with your website copy and photography.
  • If you book in your website design in advance, we can get started with your  website once your copy and photography is perfect! If you have any questions about timelines or want recommendations for copywriters or photographers, just get in touch.
Studio Lago Workspace

Not sure where you fit in to one of the above packages?

As people, we’re not built to fit in and neither should your business. If you’re not sure which package is best suited to you, your goals, your business needs and your budget right now, just let me know. Every business is unique so most of the projects I do are too. Tell me more about what you’re looking for and we’ll hop on a call to talk more about the details and I’l put something bespoke together for you.

The Website Design Process

01. Getting started

Every project kicks off, of course, once you’ve filled out the enquiry form. Once you’ve sent it over, I’ll review it and if I think we are a good fit and I can help you with your project, I’ll get in touch and arrange a time for us to chat.

Once we’ve had our call, I’ll send you over a custom proposal for your project including details like scope, timelines and payment plans

02. Getting ready

Once you’re happy to go ahead with the project and your contact has been signed and your deposit paid (excited!) I’ll invite you to my project management tool- Asana which is where we will chat, plan out the project and keep on track.

I’ll also send over your project questionnaires to get going on and we’ll book in for your strategy session. At this stage I’ll also ask you to send me over your brand assets if you have them, your website copy and images so we can get started. And if you don’t already have these, pop over to the FAQs where I’ll tell you how I can help.

03. The design & build

Next I’ll get to work on your project. Working with me on your website is a collaborative process so I’ll need you on hand to give me feedback throughout. This is the fun part though and you’ll see your website come to life. I’ll create a fully functioning protype on which I’ll get your feedback suggestions and edits before I launch into building the complete working website you’ve been waiting for.

04. The Celebration!

It’s time to pour yourself a well-deserved drink!

Once your website is built and your final deposit is paid, it’ll be time to launch and share with the world.

At this point I will have finished creating your website, but this is just the beginning. I’ll be on hand with 4 weeks of support post project plus I’ll supply you with video guides and all the advice of keeping your site up to date, adding content and keeping it ship shape. And if you sign up to one of my website maintenance plans, you’ll have me in your corner month to month to do all that for you. Cheers!

The Website Design Process

The Website Design Process

01. Getting started

Every project kicks off, of course, once you’ve filled out the enquiry form. Once you’ve sent it over, I’ll review it and if I think we are a good fit and I can help you with your project, I’ll get in touch and arrange a time for us to chat.

Once we’ve had our call, I’ll send you over a custom proposal for your project including details like scope, timelines and payment plans

02. Getting ready

Once you’re happy to go ahead with the project and your contact has been signed and your deposit paid (excited!) I’ll invite you to my project management tool- Asana which is where we will chat, plan out the project and keep on track.

I’ll also send over your project questionnaires to get going on and we’ll book in for your strategy session. At this stage I’ll also ask you to send me over your brand assets if you have them, your website copy and images so we can get started. And if you don’t already have these, pop over to the FAQs where I’ll tell you how I can help.

03. The design & build

Next I’ll get to work on your project. Working with me on your website is a collaborative process so I’ll need you on hand to give me feedback throughout. This is the fun part though and you’ll see your website come to life. I’ll create a fully functioning protype on which I’ll get your feedback suggestions and edits before I launch into building the complete working website you’ve been waiting for.

04. The Celebration!

It’s time to pour yourself a well-deserved drink!

Once your website is built and your final deposit is paid, it’ll be time to launch and share with the world.

At this point I will have finished creating your website, but this is just the beginning. I’ll be on hand with 4 weeks of support post project plus I’ll supply you with video guides and all the advice of keeping your site up to date, adding content and keeping it ship shape. And if you sign up to one of my website maintenance plans, you’ll have me in your corner month to month to do all that for you. Cheers!

“I love my new branding and website. It has given me renewed confidence in my business and I am massively grateful!”

Claire Owen

CLAIRE OWEN CAKES

Studio Lago Workspace

Not your average design service…

One

I’ll work with you like a VIP throughout the project. I’m a firm believer in great communication and collaboration so you’ll get regular updates throughout the project and have a clear project timeline so you know exactly where we’re at at each stage of the process.

Two

The all in one treatment- I offer a unique blend of strategy and web design all wrapped up in a neat little package! You’ll also go through my comprehensive workbooks and questionnaires to help you gather all the content and get clarity around your brand, your website and your vision. 

Three

I won’t just leave you hanging after the project is done. You’ll get Personalised video walkthrough presentations, trainings and guides to help you easily edit your website, and use your branding and if you don’t want to, I’ll be on hand to do that for you with one of my website maintenance plans.

Studio Lago Desk

Not ready for the full website design experience just yet?

I hear you. Working with a website designer to create your dream website can feel like a lot. You might also be keen to DIY your site, or you’ve already tried but your’re a bit stuck and over it!

That’s where The Website Review comes in. No more endless tinkering around with your website design and guessing what you should be doing for the best. Let’s come up with a plan for how to improve your existing website. For just £149 you’ll get a strategy to take forward for you to apply to your website to give it the glow up it needs and deserves to get your business seen and to help it grow.

Want to know more about the finer details?

You’ve got questions (and quite rightly so!) and I have answers! Choosing your website designer can be tough and knowing what you need to know before you go ahead can feel overwhelming. I want to make the process as smooth and easy for you as possible if you choose me to work with you on your project.

I get asked many a question, but here I have put together some of my top website design FAQs so that you can learn more about the process, peel back the curtain on how I work and see what is needed from you too. If your question isn’t covered here or you want to ask me anything, big or small, please just ask!

Why do you use WordPress to create websites?

One of the biggest reasons I use WordPress to build my websites is that it’s extremely flexible. There is a lot you can do with it in comparison to a lot of other templated platforms and page builders out there that really limit you to a specific layout or design. While it’s great that there are so many platforms out there now that allow anyone to build a great looking website without the need for any coding, these websites can struggle on the performance or navigation side to reach a business goals because there may be no strategy behind them. I create good-looking websites that are also designed strategically to help business owners reach those goals and WordPress is a great, flexible tool to allow me the freedom to do that. 

Another reason why I use WordPress is that it’s a hit with Google. Google and other search engines love the way WordPress sites are built with high-quality code and that’s why WordPress websites tend to rank higher than others in search engines.

You can learn more about why I use WordPress in this blog post.

Do I have to pick one of your website design packages?

The packages I have created should serve as a guideline based on what business owners need and what their goals are but are by no means set in stone. If you don’t feel like what you need falls exactly into one of my packages, that’s fine of course. I like to work on the basis that every business is completely unique and actually with most of the projects I complete, while their based on one of my packages, they have custom add ons too. If you feel like your goals mean you need something more custom, then please just get in touch to tell me more and we can have a chat.

How much will my website cost to build?

If you pick one of my packages, this should act as a good benchmark on which to base the expected cost of your website. If you do need add ons or anything extra, these will of course add to the price. Just get in touch if you have a more custom idea that will need custom pricing to match.

Can you help me with my branding design too?

This is music to my ears! I love providing my clients with the complete branding and website package and I’ll be happy to help you on this. Branding essentials are included in “The Complete Works” package and start from £500 as an add on to my other packages.

And can you help with my website copy?

If you’re happy to write your website copy yourself, I provide a website copy guide to all my clients. I will need your website copy to be complete before I start work on designing your website to make sure I am going to be building a website that reality speaks to your people and converts them into paying clients. 

I do recommend you work with a copywriter in some capacity if possible which is why I offer the Copy Editorial Review as an add on. This will mean you can write your own website copy guided by me and the copywriter, and then have it checked over and improved on for things like making sure it converts website visitors and to bear in mind things like SEO. This starts from £425. If you would prefer to have a copywriter write your website copy for you, I can provide this service for you with one of my recommended copywriters too. The cost for this starts from £950.

Do I need to provide images for my website?

Yes! I will need you to provide your brand photography before we start on our project so that I’ll be able to build a website that really represents your brand and puts your key messaging front and center to increase conversions. 

If you don’t have your brand photography sorted just yet, we can book your website project in advance and I’ll give you the guidance and resources or names of photographers I recommend to work on your brand photography. Then once it’s done, we can get going on your website. 

You can find out more about the importance of personal branding photography and how to plan a personal branding shoot over on the blog.

If you have any questions about brand photography or need recommendations, please just ask!

Is it easy for me to manage my WordPress website after it's been built?

Yes, it is! WordPress now has pagebuilders which make it much easier and more intuitive to edit without the need for any coding. When we wrap up the project, I’ll hand the website over to you with video tutorials on how you can edit aspects of your site and easily add content to it. That is to say, if you want to make the changes to your site yourself.., and if you don’t you can sign up for one of my website maintenance plans and I will keep your site up to date, secure and performing well along with making the changes for you.

Will my website be mobile friendly?

Of course! In fact 57% of website users say they won’t recommend a business with a poorly designed mobile website. I won’t create a site that isn’t mobile friendly. I design websites to look & function beautifully on mobile devices and across all screen sizes so you can retain & convert more customers wherever they view your website.

Where will my website be hosted?

This depends on whether or not you choose to opt for one of my website maintenance plans. If you do, it will be hosted with my trusted hosting company where I keep an eye on all the client sites I manage for them if they choose to opt for the plan. If you don’t, I will still set you up with my trusted hosting comp[any but you’ll have your own account to manage things yourself.

What id I need help with my site later on down the line?

I’m here to help. Again, if you sign up to one of my website maintenance plans you’ll have me in your corner month after month taking care of everything on your site from security, updates and performance and you’ll get a certain amount of my time monthly to make edits or add content to your site. If you opt for one of the plans you’ll also get a discount off my hourly rate which is what I would charge for any further work to your site outside the plan or to those who haven’t signed up to the plan.

I don't have the budget for one of your website packages at the moment. Can I still work with you?

The great news is yes! I totally get that going in for a website design project can feel a bit daunting. I offer Website review sessions which are a great opportunity to go through your existing website and see what you’re doing well right now and you could be doing better to improve the performance of your site, get more clients and make your website work harder for your business. These sessions acts as a lower cost option for those who want to continue on the DIY route, but would like some guidance and a strategy to take it forward and grow.

Also, there is the option oif going for something a bit more custom that might suit your budget. All you need to do is get in touch and we’ll arrange a time to have a chat so I can find out more about your project details and give you a custom quote.

Why are websites so "expensive"?

Well, I suppose this depends on what you would see as expensive. It might be about your priorities. I work with ambitious business owners who want to get online, get seen and grow their business. This will mean that they may not have the time or the expertise to design and build a website that coverts for their business and their time is better spent on growing their business and the things they actually love doing. A question right back at you… Which do you value more, your time or your money? If it’s your time, then I’d say you’re more likely to be happy to invest in a website designer to build a site using their expereince, expertise and knowledge. If you value your money more, then that’s where the option of DIYing your site is most likely the best option for you.

When can we work together?

This depends on a few things. It will depend if you’re ready to go on your project with all the content I need to start designing. I’ll need you to provide the images and copy for your site as well as be ready with your branding (unless you’d like me to do this for you too). 

I usually book out 2-3 months in advance so it also depends on my next availability as to when we can work together. If you have any questions about availability or timelines, let me know!

How much will I be involved in the website build?

My website design projects are a collaborative process and whilst I will be doing all the designing and developing, I will need you on hand throughout the project to give your feedback, to make sure it’s a website that you are proud of and one that considers your goals and ideal clients. I have worked hard to get my process refined over time, but you know your business inside out better than anyone else, so your presence during the process is fundamental to its success. I can’t do it without you!

Do you offer payment plans?

For all website design projects, I ask for 50% of the fee as a deposit with the remaining 50% due upon completion of the project. 

For projects with a total fee that’s over £3000, payment plans with more installment payments can be arranged on request.

Where to next?